WellDyne is hiring: Content Marketing Manager in Lakeland

Join to apply for the Content Marketing Manager role at WellDyne

2 days ago Be among the first 25 applicants

Join to apply for the Content Marketing Manager role at WellDyne

Summary

The Content Marketing Manager is a strategic storyteller responsible for shaping and executing the content strategy across WellDyne and HealthDyne. This position creates high-impact content that drives business growth, strengthens brand positioning and engages clients, prospects, members and patients. This is a hands-on role that requires agility across a range of content projects and communication initiatives. The ideal candidate blends creative thinking with strong execution skills to deliver cohesive messaging across channels and audiences.

• Develop and execute the enterprise content strategy aligned to business goals and brand positioning.
• Create and manage editorial calendars and messaging frameworks across both WellDyne and HealthDyne.
• Write and edit content across channels, formats and audiences ensuring a consistent brand voice and clear value messaging.
• Collaborate with stakeholders across marketing, sales, product, proposals, operations and executive leadership to support cross-functional initiatives.
• Track content performance and engagement metrics to inform content planning and optimization.
• Manage external agencies or freelance contributors as needed to scale content development and execution.
  
  

Summary

The Content Marketing Manager is a strategic storyteller responsible for shaping and executing the content strategy across WellDyne and HealthDyne. This position creates high-impact content that drives business growth, strengthens brand positioning and engages clients, prospects, members and patients. This is a hands-on role that requires agility across a range of content projects and communication initiatives. The ideal candidate blends creative thinking with strong execution skills to deliver cohesive messaging across channels and audiences.

Essential Duties And Responsibilities

• Develop and execute the enterprise content strategy aligned to business goals and brand positioning.
• Create and manage editorial calendars and messaging frameworks across both WellDyne and HealthDyne.
• Write and edit content across channels, formats and audiences ensuring a consistent brand voice and clear value messaging.
• Collaborate with stakeholders across marketing, sales, product, proposals, operations and executive leadership to support cross-functional initiatives.
• Track content performance and engagement metrics to inform content planning and optimization.
• Manage external agencies or freelance contributors as needed to scale content development and execution.
  
  

Areas Of Focus / Specific Responsibilities

Content Development

• Create content for key marketing assets, including sales collateral, case studies, presentations, website copy, videos and more.
• Write and schedule content across owned channels, including web, email and social media.
• Support internal campaigns that reinforce brand culture that can be amplified externally.
• Review, proof and edit communications to ensure clarity, consistency and accuracy.
• Collaborate closely with marketing, design and proposal teams to align messaging across all external-facing assets.
  
  

PR and Thought Leadership Efforts

• Develop and execute earned media strategies, including proactive outreach to targeted media outlets.
• Identify and manage PR agency or freelancer to extend reach and impact.
• Support award submissions and speaking engagements to elevate brand and executive visibility.
• Ghostwrite articles, social content and thought leadership pieces for executives and subject matter experts (SMEs).
• Define KPIs and track performance to measure effectiveness of PR and thought leadership efforts.
  
  

Client and Member Communications

• Own communication strategy for members, patients and clients.
• Write and edit communication pieces that support product launches, service updates and ongoing engagement.
• Partner with cross-functional teams to identify needs and develop messaging that supports business and client objectives.
  
  

Brand Messaging

• Own and evolve messaging frameworks across both WellDyne and HealthDyne.
• Ensure a consistent voice across all channels from marketing campaigns to member and patient touchpoints.
• Develop positioning guides and talking points to help internal teams and partners communicate consistent brand messages.
• Audit and refresh content to align with updated messaging and brand priorities.
  
  

Education And Experience

• Bachelor’s degree in marketing, Journalism, Communications or related field
• 5-7 years of content marketing, communications or editorial experience

• Exceptional writing, editing and storytelling skills across formats and audiences
• Experience with successful cross-functional collaboration
• Strongly preferred, but not required:
• Healthcare, PBM or life science experience
• B2B marketing experience
• Experience managing PR agencies or media relationships
  

Knowledge, Skills And Abilities

• Strong computer skills in Word, PowerPoint, and Excel
• Excellent verbal and written communication skills – writing samples are encouraged
• Strong proofreading and editing skills
• Exhibit great creativity and resourcefulness and good problem-solving skills
• Must be able to handle a wide work variety and work in a fast-paced environment
• Must be a detail-oriented, organized, self-starter and have an ability to prioritize workload
• Willingness to travel up to 10% of the time

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

Referrals increase your chances of interviewing at WellDyne by 2x

Get notified about new Marketing Manager jobs in Lakeland, FL.

Digital Marketing Analytics Manager-Web Analytics, Marketing- Lakeland

Lakeland, FL $95,000.00-$143,000.00 5 days ago

Brandon, FL $173,500.00-$231,500.00 4 months ago

Marketing and Development Operations Manager

Lakeland, FL $81,390.40-$101,732.80 4 weeks ago

Lakeland, FL $63,793.60-$95,700.80 2 weeks ago

Customer Success Manager for a Management Consulting Company

Lakeland, FL $65,500.00-$98,000.00 5 days ago

JD Store Management - Lakeland Square, Lakeland, FL

Associate Customer Success Manager Western states (CO, MS preferred)

Safety, Environmental, Security Manager- Nights

Auburndale, FL $109,000.00-$129,000.00 1 week ago

Thonotosassa, FL $77,515.00-$104,645.00 5 days ago

Seffner, FL $46,000.00-$47,000.00 2 weeks ago

Ilumina Zephyrhills - Lease Up Leasing Consultant

Associate Customer Success Manager Southeast/Mid-Atlantic states ( MD, VA, OK, MO, MS, AL preferred)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr