24 Seven Talent is hiring: Brand Marketing Manager in American Fork
24 Seven Talent, American Fork, UT, United States, 84003
Our CPG client is looking for a skilledBrand Marketing Managerto join their growing team!
**This role is based in Greater Salt Lake City, Utah – candidates must be able to relocate if not local.
**Onsite 5 days a week.
**$100-120k salary + bonus
About the Role
The Brand Marketing Manager plays an important role in manifesting the brand’s strategic vision across touchpoints . This role will help lead social strategy, retail marketing programs, and support new campaigns, inclusive of new product launches and brand campaign extensions. This role will collaborate closely with cross-functional teams to help drive brand awareness, trial, social engagement, and cultural relevance with our target audience.
Responsibilities
- Develop marketing strategies that are on brand and reach our target audience
- Monitor social and brand performance and recommend optimizations informed by a deep understanding of positioning, target audience, category and competitors
- Create robust shopper marketing plans
- Work closely with the Social Media Manager, who oversees social media content and influencer execution, collabs, sponsorships, and community management
- Work closely with the Marketing Associate, who oversees shopper marketing programs, coupon programs, and copy and brief development for new products
Qualifications & Requirements
- Bachelor’s Degree
- Minimum 3-5 years of experience as a Brand Manager or Brand Marketing Manager
- Experience in CPG or Food & Beverage
- 1 year of people management experience
- National Campaign experience
- Experience working for a CPG brand, either directly or as a client
- Experience in managing marketing budgets for national brands
- Thrive in a fast-paced environment with multiple priorities
- Organized, detail-oriented, self-motivated, with the ability to easily transition between multiple tasks and problem solve
- Excellent verbal and written communication skills with keen attention to detail
- Local to Salt Lake City, UT – or willingness to relocate
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