Digital Marketing Manager

Education: BCA-MCA, BE-ME, Computer Science Engineer, Bcom-MBA, similar....

Experience: 2 to 4 Years

Position Overview:

We are seeking an experienced and technically proficient Digital Marketing Manager to join our team. The ideal candidate will have a strong background in managing eCommerce clients, with a particular focus on European markets. This role requires expertise in digital marketing strategies, as well as technical know-how in using tools like Google Tag Manager, Magento, and Shopify.

Key Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies tailored to eCommerce clients.
• Optimize campaigns for maximum ROI, leveraging data-driven insights.

Client Management:

• Serve as the primary point of contact for eCommerce clients, ensuring their marketing needs are met and exceeded.
• Build and maintain strong relationships with clients, understanding their business goals and translating them into effective marketing strategies.

Paid Advertisement:

• Launch optimized paid advertising through Google Ads, Meta Ads, and TikTok Ads to increase company and brand awareness.
• Analyze and report on campaign performance metrics to optimize ROI.
• Work alongside the creative team to craft engaging ad graphics and text.
• Monitor ad budgets, ensuring optimal allocation and efficient spending.
• Research and implement the latest industry trends and best practices in paid media advertising.
• Conduct A/B testing to determine the effectiveness of ad creatives, landing pages, and campaigns.
• Report regularly on campaign metrics, providing insights and actionable recommendations.
• Collaborate with other marketing team members to align paid media strategies with overall marketing goals.

Technical Implementation:

• Set up and manage Google Tag Manager for tracking all eCommerce events, ensuring accurate data collection and reporting.
• Oversee the integration and maintenance of eCommerce platforms like Magento and Shopify, ensuring seamless functionality and performance.
• Collaborate with web developers and designers to implement and troubleshoot technical solutions.

Analytics and Reporting:

• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
• Provide actionable insights and recommendations based on data analysis to improve campaign performance.

EU Market Focus:

• Tailor marketing strategies to align with the preferences and regulations of the European market.
• Stay updated on the latest trends and changes in the EU digital marketing landscape.
• Work closely with cross-functional teams, including SEO specialists, content creators, and designers, to ensure cohesive and effective marketing efforts.
• Mentor and guide junior team members, sharing expertise and best practices.

Qualifications:

Experience:

• Minimum of 2 years of experience in digital marketing, with a focus on eCommerce clients.
• Proven track record of managing and optimizing digital marketing campaigns for European clients is a plus.

Technical Skills:

• Proficient in Google Tag Manager, with the ability to set up and manage all eCommerce events accurately.
• Strong knowledge of Magento and Shopify platforms, including their integration and management.
• Familiarity with web analytics tools such as Google Analytics.

Marketing Skills:

• Expertise in SEO, PPC, social media marketing, email marketing, and content marketing.
• Strong analytical skills with the ability to interpret data and generate actionable insights.

Soft Skills:

• Excellent communication and interpersonal skills.
• Strong organizational and project management abilities.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:

• Experience with additional marketing automation tools and CRM systems.
• Certification in Google Analytics, Google Ads, or similar.