Digital Marketing Manager Job at Insellerate in San Juan Capistrano

Position Summary:
We are seeking an experienced and versatile Digital Marketing Specialist to manage and optimize our digital advertising, SEO, and retargeting efforts. This individual should be highly skilled in performance marketing, lead and demand generation, and have a deep understanding of multi-channel digital campaigns. The ideal candidate is intellectually curious, embraces new technology, and thrives in a fast-paced environment where growth and innovation are key.

Key Responsibilities: - Plan, execute, and optimize paid ad campaigns on Google, LinkedIn, Facebook, and other platforms

- Develop and implement SEO strategies to improve organic search visibility

- Create and manage email marketing campaigns, including list segmentation, A/B testing, and performance analysis - Implement retargeting strategies across channels to drive conversions

- Design and execute lead generation and demand generation campaigns to fuel the sales pipeline

- Leverage AI tools to enhance campaign performance, content creation, targeting, and automation

- Rapidly learn and adopt new platforms, marketing technologies, and tools - Analyze campaign performance metrics and provide actionable insights

- Collaborate with design and content teams to ensure brand consistency - Stay up to date with digital marketing trends, AI innovations, and best practices

Qualifications: - Proven experience managing paid advertising campaigns (Google Ads, LinkedIn Ads, etc.)

- Strong knowledge of SEO, keyword research, and analytics tools (e.g., Google Analytics, SEMrush, Moz)

- Experience with email marketing platforms

- Demonstrated success in lead generation and demand generation strategies

- Experience using AI tools for marketing (e.g., ChatGPT, Jasper, SurferSEO, Copy.ai)

- Fast learner with the ability to quickly master new technologies and platforms

- Self-motivated, proactive, and growth-oriented mindset

- Ability to manage multiple projects and deadlines simultaneously

- Data-driven mindset with strong analytical and problem-solving skills - Excellent communication and collaboration abilities

Preferred: - Experience in the financial services, SaaS, or real estate industries

- Familiarity with CRM platforms and marketing automation tools

Location: Remote or hybrid (based on candidate location)

Compensation: Competitive salary + performance-based bonuses

If you’re passionate about digital marketing, always learning, and looking for an opportunity to make an immediate impact, we’d love to hear from you.