(USA) Manager, Marketing Job at Walmart in Los Angeles

Position Summary

The VIZIO Platform Content & Partnerships Marketing team is seeking a strategic and creative Manager, Partner Marketing to support VIZIO OS's 300+ entertainment apps business.

The Manager will act as the primary marketing contact for all app partners (SVOD, TVOD, AVOD). Key responsibilities include onboarding, asset delivery & optimization, programming priorities, and developing go-to-market campaigns for launches, tentpoles, and promotions to increase active devices, viewership, and brand awareness.

This role collaborates with Business Development, Tech Operations, Analytics & Insights, Product Marketing, Creative Services, Digital Marketing, and Retail to support the App Roadmap, content priorities, activations, promos, and performance reporting.

The ideal candidate is a self-starter, highly organized, proficient in PowerPoint, experienced in developing go-to-market strategies and promotional concepts that drive KPIs, with a background in television and digital media, particularly connected TV apps. Proven experience managing multiple campaigns and stakeholders to achieve results is essential.

What you'll do

• Serve as the daily marketing contact for VIZIO OS app partners.
• Lead onboarding and launch processes for new app partners.
• Create and execute comprehensive go-to-market campaigns and promotions.
• Analyze performance data to guide campaign strategies and content selection.
• Manage campaign tracking, asset routing, and reporting.

What you'll bring

• Experience in marketing within entertainment, digital distribution, streaming, or connected devices; app experience preferred.
• Strong analytical skills and ability to interpret performance data.
• Expertise in campaign planning, execution, and reporting.
• Proficiency with tools like AirTable and digital asset management systems.
• Excellent communication and stakeholder management skills.

Minimum Qualifications

Bachelor’s degree in Business, Communications, or related field, with 2 years' experience in marketing or related area, or 4 years' experience in marketing.

Preferred Qualifications

Experience in Brand Management, Contract Management, Marketing, managing third-party vendors, and working on cross-functional projects.

Location

6601 Center Dr W, Los Angeles, CA 90045-1582, United States of America

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