Culver Franchising System, LLC is hiring: Sr Marketing Manager in Village of Pra

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Description

Job Details

Description

Culver Franchising System, LLC is seeking a strategically minded Senior Marketing Manager - Integrated Campaigns to lead our talented Marketing team. This role involves managing marketing campaigns aligned with organizational priorities to build the Culver’s brand effectively, ensuring campaigns are executed strategically for our team members, guests, and restaurants.

Essential Functions

• Set and manage Campaign Key Performance Indicators (KPIs).
• Leverage guest and restaurant insights and performance metrics to guide campaign strategy with Digital Media, Analytics team, and agency partners.
• Oversee end-to-end execution of national and regional marketing campaigns across digital, social, TV, radio, out-of-home, and in-restaurant channels.
• Provide direction to creative and media agency partners to ensure brand consistency and effective messaging.
• Manage campaign calendars, content production, and collaborate with supply chain and menu teams for product testing and promotional rollouts.
• Act as the marketing liaison across cross-functional teams, establishing and maintaining campaign processes and tools.
• Communicate campaign details to franchisees and field teams, and maintain accessible communication technology.
• Manage co-marketing relationships with suppliers, including strategy alignment, budgeting, and execution oversight.
• Lead the annual marketing planning process.
• Develop and lead team members through effective communication and coaching.

Required Qualifications

• Bachelor’s degree in marketing, Business, or related field.
• 5-7 years of relevant experience, including at least 2 years in a management role.
• Experience with national campaign execution.
• Strong communication and collaboration skills.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Restaurants