Anthropic is hiring: Consumer Marketing Manager in New York

Overview

Join to apply for the Consumer Marketing Manager role at Anthropic.

As the Consumer Marketing Manager at Anthropic, you will help lead our consumer marketing efforts to build awareness, drive adoption, and increase engagement with Claude. In this pivotal role, you'll develop comprehensive marketing strategies that connect our AI assistant with the right audiences, creating compelling narratives that showcase Claude's unique capabilities and value. You will collaborate with cross-functional partners across Marketing, Design, Communications, Product, and more to ensure our consumer marketing strategies align with product goals and support business objectives.

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

Responsibilities

• Develop and execute comprehensive consumer marketing strategies, programs, and go-to-market campaigns to grow awareness and usage of Claude across strategic audience targets
• Lead consumer research initiatives and leverage data-driven insights to identify key audiences, understand user needs, and inform marketing, business, and product roadmaps
• Identify and help grow key strategic segments and our subscription business, establishing clear KPIs and measurement frameworks
• Test into untapped consumer marketing channels, understand their role in the funnel, and measure ROI to scale successful efforts across Marketing
• Oversee the development of compelling creative assets and messaging that communicate Claude’s value proposition to diverse consumer segments
• Manage budgets and resources across teams to maximize efficiency, ROI and business impact
• Stay current on emerging consumer trends, competitor activities, and marketing best practices to refine our approach
• Collaborate with data science, analytics, research, and creative teams to ensure cohesive, data-driven marketing executions

You may be a good fit if you

• Have 8+ years of experience in consumer marketing, with experience leading integrated marketing campaigns for B2C software or internet subscription services
• Have a proven track record of identifying new consumer segments and subscription growth strategies, developing and executing campaigns that drive measurable business results
• Have extensive experience conducting and applying consumer research and insights to inform marketing strategy and product development
• Have experience testing into new channels for marketing, including experiential or partnerships, and effectively measuring ROI
• Demonstrate a strong understanding of growth marketing principles and acquisition/retention funnels
• Have led cross-functional initiatives with product, design, and engineering teams to align marketing with product development
• Excel at strategic thinking with the ability to develop long-term visions while executing tactically
• Are analytically rigorous with experience setting and tracking meaningful marketing metrics and KPIs
• Possess excellent communication and storytelling skills, translating complex technical concepts into compelling consumer narratives
• Are results-oriented with a bias towards flexibility and impact
• Are passionate about AI’s potential to positively impact the world and invested in safe development of frontier AI systems

Strong candidates may also

• Have experience marketing AI, ML, or other advanced technology products to consumer audiences
• Possess a deep understanding of the AI landscape and its intersection with consumer needs
• Have experience leading marketing during periods of rapid product evolution and market growth
• Demonstrate proficiency with marketing analytics platforms, attribution modeling, and consumer behavior analysis
• Have a track record of building consumer brands from early stages to mainstream adoption
• Have experience developing and implementing marketing strategies across global markets
• Possess knowledge of regulatory considerations related to AI and technology marketing
• Have experience with both B2C and B2B marketing approaches

Annual Salary

The expected salary range for this position is: $255,000 - $320,000 USD

Logistics

Education requirements: We require at least a Bachelor’s degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, staff are expected to be in one of our offices at least 25% of the time. Some roles may require more time in offices.

Visa sponsorship: We sponsor visas. If we make you an offer, we will make reasonable efforts to obtain a visa with the help of an immigration lawyer.

We encourage you to apply even if you do not meet every qualification. Not all strong candidates will meet every listed qualification. Anthropic values diverse perspectives and is committed to safe, beneficial AI.