Growth Marketing Manager Job at 12stone Church, Inc. in Lawrenceville

Description

The Growth Marketing Manager leads the development and execution of strategic, multi-channel marketing campaigns to expand 12Stone Church’s reach and engagement. This role blends data analysis, creative strategy, and emerging technology to drive measurable growth. The manager is responsible for campaign planning, audience segmentation, performance tracking, and the creation of scalable marketing systems and SOPs that support ministry initiatives and long-term growth.

Qualifications

Growth Campaign Development & Execution

• Develop multi-channel campaigns targeting specific audience segments (e.g., young families, new movers, Gen Z, unchurched seekers)
• Launch and manage campaigns across digital (Google, Meta, YouTube, email, SMS) and physical platforms (direct mail, signage, events)
• Plan, execute, and optimize A/B tests to improve engagement and conversion
• Manage the marketing calendar for growth campaigns tied to major ministry initiatives

Insights, Optimization & Innovation

• Build and manage dashboards and reports showing campaign performance and ROI
• Interpret campaign data to refine strategies and adjust campaigns in real time
• Deliver clear, actionable campaign reporting to inform leadership decision
• Conduct market research and audience segmentation to better target communications
• Map the full guest journey from initial engagement through assimilation into ministry life
• Use CRM and content/church management systems (CMS/ChMS) to track and improve segmented engagement
• Stay current on emerging AI trends, platforms, and marketing tools
• Utilize AI tools (e.g., ChatGPT, Jasper, Midjourney) for content generation, automation, and audience insight
• Implement AI-driven strategies to improve campaign speed, targeting, and personalization

Systems, Collaboration & Cross-Team Alignment

• Build, document, and visualize standard operating procedures (SOPs) for recurring marketing functions and campaigns
• Ensure SOPs are measurable, repeatable, and scalable across ministry areas.
• Create systems that improve team efficiency and empower ministry leaders to participate in campaign execution
• Partner closely with internal teammates: project manager, content creator, digital media specialist, and communications manager
• Collaborate with ministry leaders to align campaigns with their growth goals
• Work with external vendors and digital platforms to support paid media buys and campaign delivery

Required Skills and Experience:

Traditional Growth Marketing Competencies

• Deep knowledge of digital acquisition strategies (paid search, paid social, SEO, email/SMS, retargeting).
• Strong reporting skills using tools like Google Analytics, Meta Ads Manager, and CRM systems.
• Experience in funnel building, lead generation, and lifecycle marketing.
• Familiarity with campaign testing, optimization, and budget management.
• Strong project management and multitasking abilities

Church/Ministry Specific Competencies

• Understanding of church culture and sensitivity to ministry tone and voice.
• Passion for helping people take spiritual next steps.
• Ability to translate secular marketing best practices into ministry growth strategies.

Spiritual Criteria:

• Professes Jesus Christ as Lord and Savior
• Commitment to personal spiritual growth
• Models standards and expectations of leaders within 12Stone Church
• Must attend 12Stone Church

Experience:

• College Degree preferred
• Experience in a volunteer development culture
• One to three years experience in ministry or church vocational work is preferred
• Experience in organizing multiple projects and events

Subject to the Constitution of the United States and all applicable state and federal laws, 12Stone Church does not discriminate in the administration and dissemination of its programs and services.