Holiday Inn Club Vacations is hiring: Senior Marketing Manager in Orlando

Overview

Senior Marketing Manager role at Holiday Inn Club Vacations. Reporting to the Managing Director of Sales and Marketing, this position will lead sales and marketing initiatives for a new luxury property. Based in Orlando and partnering with internal HICV teams and New York agency partners, the role will implement go-to-market strategies to build brand awareness, generate demand, and nurture qualified leads for membership sales. The successful candidate will bring a strong foundation in marketing and PR, with hands-on experience in digital and print marketing, social media, and CRM. Familiarity with Salesforce is a plus, and hospitality or real estate experience is preferred.

Responsibilities

• Assist in the development and implementation of marketing strategies and plans that support business objectives and promote brand awareness.
• Collaborate with team members and agency partners to create integrated campaigns across various marketing channels, including social media, digital marketing, and PR.
• Support the creation of marketing materials and ensure they align with brand standards and strategies.
• Contribute to the planning and execution of marketing campaigns, coordinating timelines and deliverables.
• Help track and analyze marketing performance metrics, providing insights and recommendations for improvement.
• Participate in team meetings and contribute ideas for marketing, PR, and sales initiatives.
• Stay informed about industry trends and best practices to bring fresh ideas to the marketing team.

Marketing

• Assist with the coordination and management of marketing channel activities, including email marketing, social media, and digital advertising.
• Support the planning and execution of events, including grand openings and promotional activities, ensuring alignment with marketing objectives.
• Work with agency partners to ensure successful execution of PR and social media strategies and influencer programs.
• Ensure all marketing communications adhere to brand guidelines for consistency across all touchpoints.

Sales & Lead Acquisition

• Assist in managing CRM email campaigns, ensuring timely and relevant communication with potential leads.
• Support the development of sales collateral and sales team documents, including manuals and training curriculum.
• Liaise with the sales team to support the sales lead funnel and drive quality leads through marketing efforts.
• Help monitor and report on lead acquisition and conversion metrics, providing suggestions for optimization.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field is required.
• Minimum 5 years of marketing strategy and communications, with a focus on hospitality or real estate preferred.
• Familiar with digital marketing channels, including SEO, social media, websites, and content marketing, as well as online advertising and email marketing.
• Strong project management and client management skills with an ability to manage the approval process among numerous stakeholders.
• Experience and understanding of CRM and lead management systems and processes.
• Ability to work effectively in a collaborative, fast-paced environment.
• Experience in creating dashboards and reporting across campaigns.
• Outstanding communication and interpersonal skills, with the ability to work effectively in a collaborative, fast-paced environment.
• Strong attention to detail.
• Proven ability to be successful in a matrixed organization and work across a variety of internal and external stakeholders, as well as partners and vendors.