Bask and Lather Co is hiring: Experiential Marketing Manager in City of Yonkers

Get AI-powered advice on this job and more exclusive features.

Bask & Lather is a high-growth, culture-forward beauty brand revolutionizing textured hair care. With viral bestsellers, a powerhouse presence on TikTok and Amazon, and national retail expansion underway, we’re building a movement rooted in results, transformation, and community.

We're looking for an Experiential Marketing Manager to lead immersive pop-ups, trade shows, beauty supply activations, and TikTok Lives—bringing Bask & Lather to life through unforgettable physical and digital moments that deepen customer connection and drive conversion.

What You’ll Do

Experiential & Event Marketing

• Lead the strategy, planning, and execution of all brand events—from tentpole moments (Essence Fest, Curlfest, Beautycon) to regional pop-ups, salon showcases, and B2B opportunities
• Concept and manage visual identity, booth buildouts, set design, and product displays for events and retail settings
• Coordinate with internal teams (creative, ops, social, influencer, retention) to ensure alignment across every touchpoint
• Manage all vendor relationships for venue, AV, fabrication, signage, staffing, and security
• Partner with celebrity/influencer teams to execute meet & greets, stage moments, and surprise experiences
• Own logistics, timelines, and real-time execution—including inventory, staffing, sampling, and breakdown
• Track and report on event performance metrics: foot traffic, email/SMS capture, social engagement, cost per visit, revenue, and ROI
• Build and maintain a master brand event calendar and create toolkits and SOPs for consistent execution
• Support execution of large brand-owned events are and smaller seasonal regional activations

Retail & Beauty Supply Presence

• Manage experiential rollout for new retail doors and partners, including setup of endcaps, displays, and demo stations
• Plan and support retail staff education experiences and beauty advisor training events
• Coordinate regional “beauty supply takeovers” with custom signage, influencer drops, and product education demos
• Maintain visual merchandising standards across all beauty supply and B2B partners with display kits and brand guidelines
• TikTok Live & Social Commerce Events
• Lead execution of TikTok Live and Mega Live experiences—owning planning, talent coordination, set design, scripting, and logistics
• Liaise with TikTok reps to align on calendar, promotion, and asset needs
• Prep talent with product talking points, customer FAQs, and performance goals
• Report post-Live KPIs and support fulfillment team on surge prep and inventory flow
• Collaborate with retention, content, and ops to create live moments that drive engagement and conversion

Community, Partnerships & Brand Experiences

• Support brand-led community events (e.g., panels, brunches, workshops) aligned to campaigns or product education
• Coordinate RSVP systems, guest comms, run-of-show, and real-time troubleshooting
• Partner with PR and social to ensure high-value content capture, influencer engagement, and press exposure
• Plan and support surprise & delight moments for VIP customers, creators, and loyalty program participants
• Maintain and update a partner database for brand collaborators, retailers, and seeding programs

Insights, Data, & Optimization

• Capture first-party data at events (email, SMS, qualitative feedback) and hand off to retention team for segmentation
• Support pre- and post-event survey strategy to assess perception, product interest, and conversion intent
• A/B test offers and lead magnets at live events to understand what drives re-engagement and sales
• Maintain inventory oversight and coordinate shipping for all event kits, sampling, and activations

What You’ll Bring

• 4–6 years of experience in experiential, brand, or event marketing (beauty, CPG, or lifestyle strongly preferred)
• Proven track record of planning events and pop-ups that build culture and drive customer action
• Experience with live shopping activations, retail displays, and creative visual merchandising
• Strong vendor and logistics management with excellent multitasking and problem-solving skills
• Passion for textured hair care, consumer connection, and IRL storytelling
• Comfortable in fast-paced, high-touch environments with travel and weekend work as needed
• Some weekends and travel required

Bonus Points

• Design or creative direction experience
• Retail activation experience with partners like Ulta, Sephora, or national beauty supply chains
• Familiarity with influencer activations, UGC capture, and content scripting

Job Type: Full-time

Pay: $90,000.00 - $100,000.00 per year

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Yonkers, NY 10701 (Required)

Work Location: Hybrid remote in Yonkers, NY 10701

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

Referrals increase your chances of interviewing at Bask and Lather Co by 2x

Get notified about new Marketing Manager jobs in Yonkers, NY.

New York, NY $122,000.00-$176,000.00 1 week ago

New York, NY $65,000.00-$80,000.00 3 weeks ago

New York, NY $111,200.00-$125,100.00 1 week ago

New York, NY $80,000.00-$90,000.00 2 days ago

New York, NY $62,000.00-$65,000.00 1 week ago

New York, NY $72,000.00-$78,000.00 2 days ago

New York City Metropolitan Area $125,000.00-$135,000.00 2 days ago

Instagram Global Consumer Brand Marketing Manager

New York, NY $150,000.00-$211,000.00 2 weeks ago

New York, NY $110,000.00-$131,000.00 5 days ago

New York, NY $128,000.00-$186,000.00 5 days ago

New York, NY $100,000.00-$156,000.00 2 days ago

Manager, Ads Marketing - Scaled Channels & Content

New York, NY $225,000.00-$325,000.00 6 days ago

New York, NY $65,000.00-$129,225.00 2 weeks ago

New York, NY $105,000.00-$135,000.00 6 days ago

New York, NY $115,000.00-$125,000.00 3 days ago

New York, NY $90,000.00-$100,000.00 3 weeks ago

New York, NY $125,000.00-$195,000.00 1 day ago

Global Brand Marketing Manager (Hybrid Role - New York)

New York, NY $90,000.00-$115,000.00 1 week ago

New York City Metropolitan Area $90,000.00-$110,000.00 2 days ago

New York, NY $138,000.00-$170,000.00 2 weeks ago

New York City Metropolitan Area $130,000.00-$175,000.00 1 month ago

New York, NY $225,000.00-$325,000.00 2 weeks ago

New York, NY $130,000.00-$150,000.00 1 week ago

New York City Metropolitan Area $165,000.00-$213,000.00 2 weeks ago

New York, NY $120,000.00-$150,000.00 3 weeks ago

New York, NY $160,000.00-$175,000.00 3 weeks ago

Queens, NY $86,300.00-$113,000.00 6 days ago

New York, NY $80,000.00-$95,000.00 1 month ago

New York, NY $122,000.00-$176,000.00 2 weeks ago

Director of Brand Marketing - Color & Conservation

New York, NY $165,000.00-$180,000.00 3 weeks ago

New York, NY $128,000.00-$186,000.00 1 week ago

New York, NY $149,000.00-$233,000.00 2 days ago

New York, NY $99,000.00-$151,000.00 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.