Buskeros is hiring: MANAGER, PRODUCT MARKETING in New York

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands are the storytellers, creators, and dreamers bringing our characters to life and creating what’s next.

From brilliant creatives to technology trailblazers across the globe, WBD offers career-defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best self. Here you are supported, celebrated, and encouraged to thrive.

Your New Role

We are CNN, the world's most essential and engaging digital news source. Currently undergoing rapid transformation, we seek our next generation of innovators, makers, and dreamers to lead and drive our growth. Our goal is to make the world a better, more connected place.

CNN is looking for a Manager of Product Marketing to support the strategy and execution of customer acquisition and retention initiatives across web, app, and CTV platforms within the Digital Products & Services division, under the Growth Product Marketing team. This role reports to the Director of Product Marketing and is responsible for facilitating go-to-market campaigns that drive subscriptions, translating brand fundamentals into product contexts, optimizing campaign performance, maximizing return on spend, and aligning acquisition and retention efforts with broader company goals. The Manager will work with the Director and VP to align on strategic goals, develop internal processes, and define our product positioning and target audience understanding.

Your Role Accountabilities

1. GTM Strategy: Develop and execute GTM strategies across paid and owned channels, focusing on lead generation and top-of-funnel tactics to drive acquisition. Collaborate closely with the WBD Media team to develop and execute strategies and set up campaigns.
2. Positioning and Messaging: Translate brand fundamentals into a product context, inspiring creative asset development with briefs grounded in actionable research insights.
3. Retention and Lifecycle Management: Design and implement targeted multi-channel campaigns to nurture subscribers at different lifecycle stages, reduce churn, and improve subscriber LTV.
4. App Store Optimization: Develop and execute comprehensive ASO strategies to increase app discoverability and conversion rates, managing relationships with Apple and Google counterparts.
5. End-to-end Channel Management and Expansion: Ensure existing channels meet subscription goals and identify growth opportunities in new channels and emerging platforms.
6. Campaign Optimization: Lead day-to-day management and optimization of live campaigns, focusing on improving CPA/CPL metrics and engagement rates.
7. Cross-functional Collaboration: Partner with Creative, Brand, Product, and other teams to align initiatives with product roadmaps, providing guidance on campaign best practices, risks, and opportunities.
8. Data-Driven Decision Making: Continuously analyze campaign performance data, leveraging A/B testing, segmentation, and attribution models to refine strategies. Define success metrics and build clear test plans.
9. Strategic Planning: Support the larger Product Marketing team in setting vision, goals, and KPIs throughout the year.

Qualifications & Experience

• 5+ years of experience in digital marketing, growth marketing, or product marketing, preferably in a B2C subscription-based business.
• Strong track record in performance marketing, including paid media management and funnel optimization.
• Deep, hands-on digital product marketing knowledge for web, app, and CTV environments.
• Experience with marketing automation platforms, CRM tools, and strong understanding of A/B testing and cohort analysis.
• Data-driven approach with experience in customer journey analysis, attribution modeling, and acquisition funnel optimization.
• Strong project management and cross-functional collaboration skills.
• Excellent communication skills and experience reporting to leadership on results and initiatives.
• Strategic thinking ability, balancing long-term vision with short-term execution.
• Experience in a news environment is a plus.
• Experience in marketing streaming products is a plus.

How We Get Things Done…

This last part highlights our core values and how we operate. You can find them at www.wbd.com/guiding-principles/, along with insights from our team. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces building a workforce reflecting diverse perspectives, backgrounds, and experiences. We are an equal opportunity employer, considering qualified candidates based on merit, regardless of race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, and other protected categories.

If you require adjustments or accommodations during the application or recruitment process, please visit our accessibility page for instructions.

In compliance with local law, we disclose the salary range for this role: $82,768.00 - $153,712.00 annually. Actual salaries vary based on factors like market data, location, experience, and performance. Compensation includes base pay, bonuses, incentives, and benefits such as health insurance, wellness programs, retirement plans, and paid time off.

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