Product Marketing Manager Job at Robert Walters in Austin

Overview

Join to apply for the Product Marketing Manager role at Robert Walters.

This remote position places you at the intersection of Product, Sales, and Customer Success, helping to advance product adoption and ensure that merchant feedback informs product strategy. You will devise go-to-market strategies and articulate product value to resonate with merchants.

Key Responsibilities

In the capacity of Product Marketing Manager within this organization dedicated to scaling international revenue for digital-first brands, you will be involved in every phase of the product journey—from launch planning through sustained engagement. Your daily responsibilities will involve close cooperation with Product teams to shape messaging that addresses merchants’ practical needs while producing impactful content across multiple platforms. You will diligently track adoption metrics to optimize campaigns. By serving as an intermediary between merchants and internal teams, you will translate valuable feedback into actionable enhancements to keep products at the forefront of innovation. Your coordination of cross-functional initiatives will ensure seamless outreach aligned with shared objectives. Ultimately, your work will empower merchants to realize the full potential of solutions meticulously designed for their advancement.

• Oversee the planning and execution of go-to-market launches for new products and features, with the objective of fostering cross-sell opportunities within established merchant accounts and elevating overall product adoption rates.
• Collaborate with Product teams to craft positioning statements, develop high-quality content, and create messaging tailored to merchant needs, product value propositions, and market conditions.
• Monitor metrics such as product adoption, engagement, and retention across multiple offerings; use insights to refine marketing campaigns across channels.
• Advocate for merchants by gathering their feedback, prioritizing their perspectives, and ensuring actionable insights are incorporated into ongoing product development cycles.
• Produce engaging content in multiple formats—including newsletters, LinkedIn ads, blog posts, case studies, instructional articles, lifecycle emails, and in-application announcements—to improve awareness and understanding of products among merchants.
• Coordinate outreach by collaborating with Product, Customer Success, Engineering, and other stakeholders to ensure internal alignment on messaging and campaign implementation.
• Apply data-driven methodologies to inform marketing strategies, craft narratives about product impact, and guide future campaign decisions.
• Develop sales enablement materials such as demonstration videos and concise pitch decks to help commercial teams communicate value to prospective clients.
• Continuously analyze market trends and competitor activity to refine positioning and maintain a competitive edge in the e-commerce sector.

Key Requirements

• A minimum of two to five years’ experience in B2B marketing within the e-commerce sector, with demonstrable success in driving adoption or revenue growth.
• At least three years’ experience in the e-commerce industry with understanding of its challenges and opportunities.
• A proven record of launching products from concept to product-market fit using actionable insights.
• Expertise in go-to-market strategies addressing both sales enablement and end-user needs within complex stakeholder environments.
• Exceptional communication skills and ability to collaborate across Product Management, Sales, Engineering, and Customer Success.
• Proficiency using data analytics tools to extract insights that inform narratives and marketing strategy.
• Experience creating marketing assets such as demonstration videos and concise presentation decks for internal training and external promotion.
• A creative disposition capable of generating original marketing concepts and guiding cross-functional teams to effective execution.
• A confident interpersonal style that fosters trust-based relationships with colleagues at all levels and with external partners.

What Sets This Company Apart

This organization partners with digital-first brands seeking international expansion, offering services including shipping logistics, site localization, and compliance advisory. The culture emphasizes knowledge-sharing among experienced professionals and supports flexible working arrangements. Leadership values transparent communication and professional development, making it an environment that recognizes contributions and fosters lasting connections.

What’s Next

Should you wish to elevate your product marketing expertise within an inclusive team devoted to worldwide merchant success, this represents an outstanding opportunity.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Staffing and Recruiting

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