Digital Marketing Manager Job at Zgraph in Daytona Beach

Overview

The Digital Marketing Manager will lead a team that crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients across industries. The role involves managing multiple team members, clients and projects, assisting in crafting content, creative and strategy, and driving timely resolution to keep campaigns on task.

Base pay range

$45,000.00/yr - $70,000.00/yr

Responsibilities

• Collaborate with clients and team members to create planning documents and briefs that articulate integrated strategies for digital marketing including campaign objectives, target audience, key messages/content, program sequencing, touchpoints, and key metrics within specified budgets
• Implement email marketing initiatives including building HTML emails, database, queries, and post-campaign reporting and analytics
• Manage regular reporting and tracking, interpret implications, report metrics appropriately, and flag issues regarding all digital platforms using internal and external tools. Synthesize data to tell the story rather than just reporting numbers
• Continuously analyze and optimize SEO efforts and results to increase rank, drive traffic, and ultimately customer acquisition and engagement
• Develop compelling content for social and digital media platforms to support launches, promotions and viral marketing efforts
• Serve as primary point of contact for all clients, press, analysts and media
• Write press releases, case studies and contributed articles
• Review new technologies and keep the company at the forefront of developments in digital marketing

Qualifications / Requirements

• Bachelor's degree in Marketing, Communication, Journalism or equivalent required
• Minimum 3-5 years of experience in digital marketing/social media
• Strong understanding of interactive marketing strategy and database management, including website design, production and usability, CRM, SEO/SEM, analytics, email campaigns, lead generation and management, online advertising
• Strong knowledge of current digital media platforms (e.g., Facebook, Twitter, YouTube, Instagram)
• Strong written and verbal communication and interpersonal skills
• Strong collaboration skills within the department and across functions
• Excellent presentation skills to convey creative concepts
• Experience with MS Office, Adobe Creative Suite and web-based software
• Excellent organizational skills with high attention to detail; ability to multitask in a fast-paced environment and adapt to changing priorities with time-sensitive materials

Benefits

• Salary Range: $45,000 - $70,000 annually
• Hours Per Week: Full-time
• Benefits: Holidays, Medical, Sick Leave, Vacation

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• IT Services and IT Consulting

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