Marketing Automation Manager Job at LHH in Fort Worth

Overview

LHH is currently recruiting for a Marketing Automation Manager for a permanent opportunity for our client in the Dallas, TX area. This role is responsible for designing, executing, and optimizing multi-channel campaigns using Salesforce Marketing Cloud and related technologies. The ideal candidate will bring at least five years of hands-on experience in marketing automation, a deep understanding of Salesforce Marketing Cloud, and a passion for elevating brand presence through strategic automation. This is a hybrid opportunity in the Dallas area.

Responsibilities

• Strategic Campaign Management: Plan, build, and execute automated marketing campaigns across email, SMS, social media, and web platforms using Salesforce Marketing Cloud. Collaborate with cross-functional teams to align campaign objectives with business goals.
• Salesforce Marketing Cloud Expertise: Serve as the subject matter expert for Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Audience Builder. Develop and maintain data extensions, automation workflows, and campaign assets.
• Segmentation & Personalization: Utilize advanced segmentation strategies to deliver personalized communications tailored to customer interests and behaviors. Analyze audience data to optimize targeting and increase conversion rates.
• Performance Analytics: Monitor campaign performance metrics, generate reports, and provide actionable insights to improve campaign effectiveness, ROI, and customer retention.
• Marketing Technology Integration: Integrate Salesforce Marketing Cloud with CRM systems, analytics platforms, and external data sources to ensure seamless workflow and accurate data synchronization.
• A/B Testing & Optimization: Design and execute A/B tests to evaluate creative assets, messaging, and automated journeys. Implement learnings to refine campaign strategies and enhance results.
• Compliance & Best Practices: Ensure all marketing automation practices adhere to industry regulations and company policies. Stay up-to-date on best practices in data privacy, CAN-SPAM compliance, and customer consent management.
• Team Collaboration: Mentor junior team members, share knowledge, and foster a culture of continuous improvement. Collaborate closely with marketing strategists, designers, content creators, and IT specialists.
• Innovation & Growth: Stay abreast of emerging marketing technologies and trends. Evaluate new tools and methodologies to enhance automation capabilities and customer experience.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field. Master’s degree is a plus.
• A minimum of 5 years’ hands-on experience in marketing automation roles, with a significant focus on Salesforce Marketing Cloud.
• Proven track record of managing end-to-end marketing campaigns using Salesforce Marketing Cloud’s suite of tools.
• Strong understanding of digital marketing concepts, customer lifecycle management, and omni-channel campaign execution.
• Proficiency in audience segmentation, data extensions, list management, and dynamic content creation.
• Advanced knowledge of email marketing best practices, deliverability, and performance metrics.
• Experience integrating Salesforce Marketing Cloud with CRM and external platforms.
• Excellent analytical skills and ability to translate data into actionable insights.
• Solid understanding of compliance regulations including CAN-SPAM, GDPR, and CCPA.
• Outstanding communication, presentation, and interpersonal skills.
• Ability to work hybrid at our client’s office in the Dallas, TX area.

Benefits

• Medical insurance
• Vision insurance
• 401(k)

How to apply

If this role sounds like a fit for you and you meet the above qualifications, please apply now for consideration.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Professional Services

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