Summary
The Product Marketing Manager will be responsible for supporting the go-to-market strategy for our multifamily segment. This includes developing unique positioning, messaging, and competitive differentiation to help establish Brivo as a leader in a growing market. The role requires a collaborative individual who will track competitors and market trends to provide insights, build compelling product stories, and support successful product launches, sales enablement, and content creation. This is a US-based, hybrid position; employees who live within 30 miles of a Brivo office are expected to work on-site 2 days per week.
Responsibilities
Know Customer, Competition, & Market in the Multifamily segment:
- Analyze customer product usage, identify untapped opportunities, and refine the multifamily buyer and influencer personas
- Track and analyze multifamily market trends to effectively position products and shape product marketing strategies for the business, covering everything from pricing to advertising and launches
- Lead competitive analysis and provide the field with quarterly intelligence updates
- Perform qualitative and quantitative research, including win/loss, messaging tests, etc, to gain insights into multifamily products and markets
Execute Go-To-Market Strategies:
- Develop and launch go-to-market plans for new products, adapting strategies to different revenue streams like direct sales, indirect channels, and third-party partnerships
- Plan and participate in the launch of new services and products; brief internal teams (e.g., Sales, Marketing, and PR) on product details and go-to-market priorities
- Translate complex technical features into clear user benefits and create detailed buyer personas
- Collaborate with Product, Engineering, Manufacturing, and other stakeholders to manage project timelines and meet key deadlines
- Research and recommend packaging and pricing strategies for new and existing products
- Measure success with key performance indicators (KPIs) and customer feedback
Evangelize Brivo Products & Services:
- Craft product and portfolio messaging that clearly communicates our vision and unique value proposition
- Develop engaging and persuasive content for all marketing channels, including our website, landing pages, and ad campaigns, to effectively promote our products, services, and brand
- Serve as a product expert, speaking and presenting to both internal teams and external audiences, including customers and partners
Qualifications
- 5+ years in a product marketing, product management, or similar role
- BS/BA in Marketing, Communications, or a similar field. MBA preferred
- Prior experience in the multifamily property management industry and/or cloud SaaS security is strongly preferred
- Excellent writing and communication skills, comfortable presenting to a variety of audiences
- Proven ability to conduct market analysis and competitive research
- Familiarity with standard product marketing frameworks and tactics (e.g., Pragmatic Marketing framework, integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Strong analytical, quantitative, and creative skills with a detail-oriented approach
The compensation package for this full-time position includes a base salary range of $140,000 - $150,000. Individual compensation packages are based on job-related skills, experience, qualifications, work location, training, and market conditions. In addition to cash compensation (base salary and, where applicable, incentive or overtime pay), Brivonians enjoy a robust benefits and perks package tailored to their work location. Learn more at www.brivo.com/about/careers.