Overview
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. We connect consumers to content, enable publishers to build and monetize audiences, and provide advertisers unique capabilities to engage consumers. From day one, you’ll contribute to a fast-growing company where teamwork and impact matter. The Client Marketing and Strategy team acts as the quarterback to sales, helping build long-term strategies and solutions that aid revenue growth and deepen partnerships with priority accounts.
About the role
As the Agency Marketing Manager, you will be the strategic engine behind how Roku shows up across major agency holding companies. You’ll partner with Global Agency Partnerships team leads to deliver scaled, high-impact programs that turn insight into influence, and influence into revenue. This role is ideal for a strategic marketer with experience in B2B marketing, media/advertising, or agency environments—someone who loves translating data into storylines, building franchise-worthy programs, and making noise where it matters most.
What you'll be doing
- Act as a strategic marketing partner for the Global Agency Partnerships team
- Implement and execute scalable marketing programs to deepen and expand client relationships, as well as increase annual media commitments
- Track changes and announcements across the industry to understand the key Holding Companies, Operating Companies, and client brands within their portfolio
- Partner closely with cross functional teams to ensure programs meet KPIs
- Generate relationships, and collaborate with, marketing and comms within the Holding Companies to identify partnership opportunities at tentpoles, as well as thought leadership through custom insights & research
- Develop a SMART roadmap for events, paid media, sponsorships and entertainment
- Quarterback creation of custom sales collateral and assets aligned to Holdco strategies for top to tops, QBRs and other high level strategic meetings
- Create critical internal feedback loops: Communicate priorities with Client Strategy, Vertical Marketing, Product Marketing, and measurement teams, to ensure the GAP team’s needs are in consideration for future roadmaps and narratives
Qualifications & requirements
- 3+ years of experience in marketing, media, or agency strategy, ideally in B2B, advertising, or CTV/streaming
- Strategic, organized thinker who can scale ideas and tell compelling stories backed by data
- Strong project management skills with the ability to juggle multiple timelines and stakeholders
- Executive presence and comfort working across Sales, Product, Data, Comms, and Events
- Exceptional communication and storytelling skills—especially in making the complex feel simple
- "No job is too big or too small" mentality — you’re a long-term thinker and a short-term doer
- A solutions-oriented mindset who can easily adapt to ever changing needs
- College degree or equivalent
- Bonus: Experience marketing to or working within agency holding companies
Salary & location
For New York only - The estimated annual salary for this position is between $110,000 and $131,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and families. Benefits include global mental health and financial wellness resources, as well as location-specific health, life, disability, commuter, and retirement options. Not all benefits are available in every location or role; consult your recruiter for details.
The Roku culture
We work in a fast-paced environment focused on the company’s success, collaboration, and practical innovation. Roku values problem-solvers who build and deliver solutions to customers and who act boldly, move fast, and collaborate with trust.
Compliance
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