80Twenty is hiring: Growth Marketing Manager in New York

This range is provided by 80Twenty. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $120,000.00/yr

Direct message the job poster from 80Twenty

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates

We’re working with a fast-growing, clean beauty brand that’s redefining the at-home wellness experience. Backed by professional spa science and the power of K-beauty innovation, their award-winning products are beloved in top salons and now quickly expanding across DTC, retail, and omnichannel. This is a unique opportunity to join a small but mighty team on an exciting growth trajectory and truly own marketing performance strategy.

What You’ll Do:

• Lead the strategy and execution of paid media campaigns across Meta, Google, TikTok, and Pinterest.
• Own email and SMS marketing (Klaviyo or similar), from campaign ideation to automation and segmentation.
• Launch and manage DTC promotions, bundles, and site merchandising using Shopify.
• Work cross-functionally with creative and web teams to optimize landing pages, popups, and PDPs for conversion.
• Collaborate with external agency partners to drive testing, campaign execution, and performance reporting.
• Monitor and improve key KPIs like CAC, LTV, ROAS, and retention across digital channels.
• Support omnichannel efforts including new product launches, promotional rollouts, and retail initiatives.
• Be a strategic partner in brand campaigns, UGC/influencer amplification, and growth initiatives.

Who You Are:

• 3–5 years of experience in digital or growth marketing, ideally in DTC, beauty, wellness, or CPG.
• Proven expertise in paid media, attribution, and audience segmentation.
• Shopify fluency and experience executing ecommerce promotions and lifecycle marketing.
• Comfortable managing agencies and internal teams toward growth KPIs.
• Analytical thinker with strong reporting, forecasting, and A/B testing capabilities.
• Entrepreneurial spirit—self-starter, collaborative, and excited to build.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Personal Care Product Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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