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dentsu

Business Consultant - Analyst

dentsu, MD, United States

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Job Description:

The Business Systems Analyst (BSA) is the key client facing member of the Data Platforms team responsible for understanding the business requirements and driving the corresponding functional integrity of the solutions that Merkle implements for clients across multiple industries. The BSA is a liaison between the client's marketing and business organizations and other Merkle team members involved in design, development, and testing. The BSA works closely with Client's marketing and IT stakeholders to understand the business objectives and use cases to reflect the necessary data availability, ingestion, transformation, enhancement, identification and connectivity to enable those use cases. The BSA provides guidance to the Merkle implementation and production teams on behalf of the client and ensures solution business relevance and functional accuracy.

Job Description:

The Business Systems Analyst (BSA) is the key client facing member of the Data Platforms team responsible for understanding the business requirements and driving the corresponding functional integrity of the solutions that Merkle implements for clients across multiple industries. The BSA is a liaison between the client's marketing and business organizations and other Merkle team members involved in design, development, and testing. The BSA works closely with Client's marketing and IT stakeholders to understand the business objectives and use cases to reflect the necessary data availability, ingestion, transformation, enhancement, identification and connectivity to enable those use cases. The BSA provides guidance to the Merkle implementation and production teams on behalf of the client and ensures solution business relevance and functional accuracy.

Successful candidates for this role display the following:

  • Delivery Excellence: Successful end to end delivery of small to mid-sized project engagements
  • Cloud Platforms: Basic knowledge of cloud platforms for purposes of delivery, interaction with client and internal teams
  • Platform Expertise: Ability to complete role functions within specific platforms used in client engagements and ability to learn and understand the connectivity of different platforms within the client and internal ecosystem
  • Solutioning & Storytelling: Understanding of Data Platforms offerings and related peripheral offerings with focus on client specific solution(s)
  • Business Development: In the course of regular communications with client stakeholders, seeks to identify potential challenges the client is experiencing which may lead to opportunities to deepen our relationship with the client
  • P&L Ownership: Proactively identifies and drives potential areas of efficiency for individual, team and solution
  • People Management: Provides leadership within client and internal teams leading to potential career advocacy responsibilities


Key Responsibilities

  • You will interface with the client and multi-disciplinary teams within Merkle (Business Intelligence, Information Technology, Database and Data Warehouse Developers, Project Managers) to support the solution delivery process
  • You'll support managements of the scope of services for the assigned account
  • You'll partner with client services to cultivate relationships with key stakeholders for an account
  • You'll support Solution Success Leads in driving client satisfaction and client value perception through excellence in services delivery
  • You'll actively participate in account level planning and business review discussions (internal or external)
  • You will synthesize complex and contradictory information into concise, readable, unambiguous requirements at multiple levels of detail
  • You'll take primary ownership for written requirements specifications, from initial creation, through change management and solution delivery
  • You'll collaborate with project leads to understand, define and deliver to schedule and scope, while accounting for cost trade-offs
  • You'll accurately document requirements and acceptance criteria for Merkle solutions
  • You'll perform analysis of data various use cases using data query tool sets


Qualifications:

  • 5+ years experience with of data warehousing/database concepts including data query tools/languages (SQL, Python, and/or familiarity with cloud platform variations- i.e. Snowflake, BigQuery, Redshift, etc
  • Knowledge of customer identity resolution concepts including data cleansing, matching and besting
  • 5+ years experience with marketing and customer experience use cases including analytics, business intelligence and marketing campaign execution
  • Data profiling and analysis and process flow diagramming
  • Software Development Lifecycle (requirements, scoping, design, build, test, deploy, maintain)
  • Fundamentals of project management/change management methodologies (waterfall and agile)
  • Requirements management (elicitation, scoping, documentation, approval, traceability, validation, acceptance)
  • Quality Assurance essentials (QA) (planning, test case definition, capturing and presenting results)
  • Experience with work management tools (JIRA, Workfront, and/or other similar requirements or ticketing systems)
  • Knowledge of Customer Data Platforms is a plus
  • Familiarity with Salesforce Data Cloud, AI agents, Adobe AEP, AI tools is a plus


This position will be remote reporting to Capability Lead - Business Systems Analysis Director.

Additional Information

The annual salary range for this position is $94,000 - $152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.


Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

#hybrid

Location:

USA - Remote - Maryland

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.



Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail toApplicantAccommodations@dentsu.comby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Research, Analyst, and Information Technology
  • Industries

    Advertising Services

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