Harnham
Base pay range
$140,000.00/yr - $200,000.00/yr Lifecycle Marketing Lead Location:
San Francisco or New York (Hybrid, 3 days per week in office) We are partnering with a hyper-growth SaaS company at the forefront of AI and developer infrastructure. Backed by a multi-billion-dollar valuation and recent Series E funding, this business is trusted by some of the world’s most innovative technology brands and global enterprises. This is an opportunity to join a category-defining company and play a pivotal role in shaping customer engagement, retention, and growth at scale. The Opportunity
As Lifecycle Marketing Manager, you will design and execute global lifecycle campaigns that guide developers and enterprise customers through their journey—from onboarding and adoption to long-term retention and expansion. Sitting at the intersection of Growth, Product Marketing, Data, and Customer Success, this role offers high visibility and direct impact on revenue and customer experience. What You’ll Own
End-to-end lifecycle campaigns across email, in-app, and other owned channels to drive adoption and retention. Segmentation and personalization strategies to deliver timely, relevant communications to developers and enterprise stakeholders. Automated workflows and experimentation, using behavioral triggers and A/B testing to scale lifecycle programs. Campaign measurement and reporting frameworks to assess performance and optimize strategies. Cross-functional collaboration, ensuring lifecycle marketing supports GTM strategy, Sales, and Customer Success. Messaging and creative alignment, working with design and product marketing to create compelling communications. What We’re Looking For
4–7 years of experience in lifecycle, CRM, or growth marketing, ideally in SaaS, developer tools, or B2B tech. Proven track record of designing multi-channel lifecycle campaigns that drive measurable adoption and retention improvements. Hands-on experience with marketing automation platforms such as HubSpot, Iterable, Braze, or Marketo. Strong analytical and problem-solving skills, with ability to turn insights into strategy. Experience collaborating with cross-functional teams across Product, Engineering, and GTM functions. Excellent written and verbal communication skills, comfortable engaging both developers and enterprise buyers. A growth mindset with enthusiasm for experimentation and iteration. Why Apply?
Join a high-growth SaaS leader backed by top-tier investors. Drive mission-critical lifecycle programs with global reach. Collaborate with senior leadership and world-class technical teams. Be part of a culture built on innovation, ownership, and velocity.
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$140,000.00/yr - $200,000.00/yr Lifecycle Marketing Lead Location:
San Francisco or New York (Hybrid, 3 days per week in office) We are partnering with a hyper-growth SaaS company at the forefront of AI and developer infrastructure. Backed by a multi-billion-dollar valuation and recent Series E funding, this business is trusted by some of the world’s most innovative technology brands and global enterprises. This is an opportunity to join a category-defining company and play a pivotal role in shaping customer engagement, retention, and growth at scale. The Opportunity
As Lifecycle Marketing Manager, you will design and execute global lifecycle campaigns that guide developers and enterprise customers through their journey—from onboarding and adoption to long-term retention and expansion. Sitting at the intersection of Growth, Product Marketing, Data, and Customer Success, this role offers high visibility and direct impact on revenue and customer experience. What You’ll Own
End-to-end lifecycle campaigns across email, in-app, and other owned channels to drive adoption and retention. Segmentation and personalization strategies to deliver timely, relevant communications to developers and enterprise stakeholders. Automated workflows and experimentation, using behavioral triggers and A/B testing to scale lifecycle programs. Campaign measurement and reporting frameworks to assess performance and optimize strategies. Cross-functional collaboration, ensuring lifecycle marketing supports GTM strategy, Sales, and Customer Success. Messaging and creative alignment, working with design and product marketing to create compelling communications. What We’re Looking For
4–7 years of experience in lifecycle, CRM, or growth marketing, ideally in SaaS, developer tools, or B2B tech. Proven track record of designing multi-channel lifecycle campaigns that drive measurable adoption and retention improvements. Hands-on experience with marketing automation platforms such as HubSpot, Iterable, Braze, or Marketo. Strong analytical and problem-solving skills, with ability to turn insights into strategy. Experience collaborating with cross-functional teams across Product, Engineering, and GTM functions. Excellent written and verbal communication skills, comfortable engaging both developers and enterprise buyers. A growth mindset with enthusiasm for experimentation and iteration. Why Apply?
Join a high-growth SaaS leader backed by top-tier investors. Drive mission-critical lifecycle programs with global reach. Collaborate with senior leadership and world-class technical teams. Be part of a culture built on innovation, ownership, and velocity.
#J-18808-Ljbffr