Integrated Marketing Manager Job at Swoon in New York

Swoon is hiring for our client for a fully remote opportunity. This is a 6-month contract opportunity with potential to extend. Benefits include Health, Dental & Vision (50% of premium is covered for contractor).

Overview

We are seeking an experienced Integrated Marketing Manager to define and execute the go-to-market and engagement strategy for membership benefits. This individual will be responsible for launching new benefits, driving adoption of existing ones, and ensuring members consistently find value in their membership.

Responsibilities

• Develop and lead integrated marketing strategies to launch new membership benefits and drive adoption of existing ones.
• Partner with Product, Strategy, and Analytics teams to identify consumer insights and translate them into marketing campaigns.
• Create multi-channel campaigns (digital, email, in-app, social, etc.) to build awareness and engagement.
• Define KPIs, measure performance, and optimize campaigns to maximize benefit utilization and member retention.
• Collaborate with cross-functional stakeholders to ensure consistent messaging and seamless execution across channels.
• Act as a champion for membership benefits, driving alignment and prioritization across the broader organization.

Qualifications

• Experience in integrated marketing management or related roles with a focus on go-to-market strategies for membership benefits.
• Ability to partner with Product, Strategy, and Analytics teams to derive insights and translate them into campaigns.
• Strong capability to define KPIs, measure performance, and optimize campaigns for engagement and retention.

If interested in more details, please apply.