PTC
Overview
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Senior Web Analyst Responsibilities
Day-To-Day: Assess performance of key landing page KPIs to find areas of opportunity or reproduction at scale Report on web performance, updates, improvements, and areas of opportunity Evaluate heat mapping performance with Mouseflow Develop strategy and execution of A/B tests to improve experiences with VWO Run strategic user testing on new designs and experiences to gather qualitative insights Identify, evaluate, and propose digital experience improvements based on successful performance KPIs Perform root-cause analysis on dead-end experiences or areas of user friction Produce web performance reports for key marketing stakeholders Maintain dashboards and filters for scalable reporting with the Marketing Analytics team Regularly communicate with Digital Marketing leadership and web strategy teams to discuss direction, strategy, and priority Manage, maintain, and debug all tags and triggers in Google Tag Manager Preferred Skills and Knowledge
2-5 years of experience with web data analysis and KPI assessment Creative thinker willing to test extensive ideas and apply learnings to future activities Knowledge of web best practices Strong knowledge of qualitative and quantitative analysis An understanding of website/user data, SEO optimization, and analytics capabilities Strong technical documentation and analytics reporting skills; strong communication skills for both technical and strategy conversations regarding the web as well as data report outs to stakeholders Preferred Experience
Minimum of 2+ years\' experience in marketing analysis Minimum of 2+ years\' experience in web strategy, UX/UI, and user research in a corporate environment Minimum of 2+ years\' experience in marketing Minimum of 2+ years working in and/or managing Google Tag Manager Basic Qualifications
Reporting and analysis skills Experience with Microsoft Excel, Google Analytics 4, Looker Studio, Google Tag Manager, and Qlik/PowerBI Experience with or interest in heatmapping tools and data Some understanding of user experience best practices Ability to be in commute into Boston on a hybrid model minimum 2-days a week At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Life at PTC is about more than working with today\'s most cutting-edge technologies to transform the physical world. It\'s about showing up as you are and working alongside some of today\'s most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you\'ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us? We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here.
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Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Senior Web Analyst Responsibilities
Day-To-Day: Assess performance of key landing page KPIs to find areas of opportunity or reproduction at scale Report on web performance, updates, improvements, and areas of opportunity Evaluate heat mapping performance with Mouseflow Develop strategy and execution of A/B tests to improve experiences with VWO Run strategic user testing on new designs and experiences to gather qualitative insights Identify, evaluate, and propose digital experience improvements based on successful performance KPIs Perform root-cause analysis on dead-end experiences or areas of user friction Produce web performance reports for key marketing stakeholders Maintain dashboards and filters for scalable reporting with the Marketing Analytics team Regularly communicate with Digital Marketing leadership and web strategy teams to discuss direction, strategy, and priority Manage, maintain, and debug all tags and triggers in Google Tag Manager Preferred Skills and Knowledge
2-5 years of experience with web data analysis and KPI assessment Creative thinker willing to test extensive ideas and apply learnings to future activities Knowledge of web best practices Strong knowledge of qualitative and quantitative analysis An understanding of website/user data, SEO optimization, and analytics capabilities Strong technical documentation and analytics reporting skills; strong communication skills for both technical and strategy conversations regarding the web as well as data report outs to stakeholders Preferred Experience
Minimum of 2+ years\' experience in marketing analysis Minimum of 2+ years\' experience in web strategy, UX/UI, and user research in a corporate environment Minimum of 2+ years\' experience in marketing Minimum of 2+ years working in and/or managing Google Tag Manager Basic Qualifications
Reporting and analysis skills Experience with Microsoft Excel, Google Analytics 4, Looker Studio, Google Tag Manager, and Qlik/PowerBI Experience with or interest in heatmapping tools and data Some understanding of user experience best practices Ability to be in commute into Boston on a hybrid model minimum 2-days a week At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Life at PTC is about more than working with today\'s most cutting-edge technologies to transform the physical world. It\'s about showing up as you are and working alongside some of today\'s most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you\'ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us? We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here.
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