Gusto
Senior Staff Product Designer, Growth Onboarding
About Gusto Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide. Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.
Overview
As a Senior Staff Product Designer focused on Onboarding, you’ll lead design to craft an onboarding experience that meets the needs of Gusto’s diverse customers from day one. You’ll design streamlined, personalized onboarding flows that help small business owners and their teams quickly understand, set up, and unlock value from our multi-product platform. This is a critical moment in the customer lifecycle—and you’ll play a key role in shaping how we meet customers where they are, no matter their background, goals, or device. You’ll partner with cross-functional peers in Product, Engineering, Research, Data Science, and Marketing to ensure a cohesive and seamless onboarding experience across channels and touchpoints. You’ll leverage your depth in UX, systems thinking, service design, and responsive design—along with a strong orientation toward business outcomes—to make getting started with Gusto as effortless and empowering as possible.
Team
The Growth team at Gusto is responsible for the entire customer funnel—from the moment someone learns about Gusto, to deciding to use it, to onboarding and setup, all the way through to helping existing customers discover, adopt, and engage with the right products over time. Our work is rooted in a user-centric, value-led approach to growth—prioritizing trust, clarity, and impact at every stage. As a key contributor, you’ll collaborate closely with Engineers, Product Managers, Data Scientists, and strategic partners across Marketing and the business, shaping critical moments across the customer journey.
Responsibilities Design a personalized onboarding experience:
Create a seamless and intuitive onboarding process tailored to customer needs, ensuring people can quickly understand, set up, and gain value from our products.
Collaborate across journeys and platforms:
Work with Growth, Core Experiences, Sales, and Marketing partners to create an integrated experience across desktop and mobile web. Native mobile familiarity is a plus.
Map complex workflows:
Simplify and orchestrate interconnected setup tasks across multiple products, ensuring customers feel confident and supported along the way.
Optimize the journey:
Use A/B testing, customer research, behavioral analytics, and qualitative insights to refine onboarding strategies, improving conversion rates and time-to-value.
Design at scale:
Use and contribute to our design system to build scalable components and patterns that support consistency and efficiency.
Holistic service design:
Design with marketing, sales, and customer support needs in mind to deliver a cohesive flow from first contact to activation.
Champion quality and accessibility:
Ensure every onboarding touchpoint is accessible, inclusive, and thoughtfully crafted for diverse user needs.
Qualifications 10+ years of experience in end-to-end product design, with a deep focus on onboarding and setup workflows within B2B and multi-product SaaS environments.
Expertise in mobile responsive design, with a strong portfolio of web-first solutions; native mobile design experience is a plus.
Expertise in mapping and simplifying complex workflows across devices, channels, and organizational roles.
Deep understanding of B2B customer personas, including decision-makers, administrators, and end-users.
Proficiency in content design, crafting clear, concise in-product copy to support user success.
Analytical and research-driven, using qualitative insights and behavioral data to inform strategies and prioritize decisions.
Experience with service design and awareness of onboarding connections to email, chat, sales, and support.
Experience with design systems and ensuring scalable and consistent design patterns.
Strong collaboration and communication skills with the ability to co-lead product strategy and influence direction.
Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north-star objectives.
Experience mentoring and coaching other designers.
Nice to have Experience onboarding for financial, HR, or workflow-heavy tools.
Experience partnering with Marketing on campaign-led or lifecycle-aware onboarding.
Compensation and Location
Our cash compensation range for this role is $172,000/yr to $215,000/yr in Denver and most remote locations, and $202,000/yr to $253,000/yr in San Francisco, Seattle, and New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise.
Gusto has offices in Denver, San Francisco, and New York City. Employees based in those locations are expected to work from the office on designated days (approximately 2-3 days per week). The same office expectations apply to Gusto's subsidiary, Symmetry, whose office is in Scottsdale. Note: The San Francisco office expectation includes the San Jose metro area.
When approved to work from a location other than a Gusto office, a secure and reliable internet connection is required.
Equal Opportunity
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, disability, or other legally protected characteristics. We provide reasonable accommodations upon request during the application process.
Application Note
Interested in building your career at Gusto? We welcome qualified applicants and encourage you to apply online.
#J-18808-Ljbffr
About Gusto Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide. Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.
Overview
As a Senior Staff Product Designer focused on Onboarding, you’ll lead design to craft an onboarding experience that meets the needs of Gusto’s diverse customers from day one. You’ll design streamlined, personalized onboarding flows that help small business owners and their teams quickly understand, set up, and unlock value from our multi-product platform. This is a critical moment in the customer lifecycle—and you’ll play a key role in shaping how we meet customers where they are, no matter their background, goals, or device. You’ll partner with cross-functional peers in Product, Engineering, Research, Data Science, and Marketing to ensure a cohesive and seamless onboarding experience across channels and touchpoints. You’ll leverage your depth in UX, systems thinking, service design, and responsive design—along with a strong orientation toward business outcomes—to make getting started with Gusto as effortless and empowering as possible.
Team
The Growth team at Gusto is responsible for the entire customer funnel—from the moment someone learns about Gusto, to deciding to use it, to onboarding and setup, all the way through to helping existing customers discover, adopt, and engage with the right products over time. Our work is rooted in a user-centric, value-led approach to growth—prioritizing trust, clarity, and impact at every stage. As a key contributor, you’ll collaborate closely with Engineers, Product Managers, Data Scientists, and strategic partners across Marketing and the business, shaping critical moments across the customer journey.
Responsibilities Design a personalized onboarding experience:
Create a seamless and intuitive onboarding process tailored to customer needs, ensuring people can quickly understand, set up, and gain value from our products.
Collaborate across journeys and platforms:
Work with Growth, Core Experiences, Sales, and Marketing partners to create an integrated experience across desktop and mobile web. Native mobile familiarity is a plus.
Map complex workflows:
Simplify and orchestrate interconnected setup tasks across multiple products, ensuring customers feel confident and supported along the way.
Optimize the journey:
Use A/B testing, customer research, behavioral analytics, and qualitative insights to refine onboarding strategies, improving conversion rates and time-to-value.
Design at scale:
Use and contribute to our design system to build scalable components and patterns that support consistency and efficiency.
Holistic service design:
Design with marketing, sales, and customer support needs in mind to deliver a cohesive flow from first contact to activation.
Champion quality and accessibility:
Ensure every onboarding touchpoint is accessible, inclusive, and thoughtfully crafted for diverse user needs.
Qualifications 10+ years of experience in end-to-end product design, with a deep focus on onboarding and setup workflows within B2B and multi-product SaaS environments.
Expertise in mobile responsive design, with a strong portfolio of web-first solutions; native mobile design experience is a plus.
Expertise in mapping and simplifying complex workflows across devices, channels, and organizational roles.
Deep understanding of B2B customer personas, including decision-makers, administrators, and end-users.
Proficiency in content design, crafting clear, concise in-product copy to support user success.
Analytical and research-driven, using qualitative insights and behavioral data to inform strategies and prioritize decisions.
Experience with service design and awareness of onboarding connections to email, chat, sales, and support.
Experience with design systems and ensuring scalable and consistent design patterns.
Strong collaboration and communication skills with the ability to co-lead product strategy and influence direction.
Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north-star objectives.
Experience mentoring and coaching other designers.
Nice to have Experience onboarding for financial, HR, or workflow-heavy tools.
Experience partnering with Marketing on campaign-led or lifecycle-aware onboarding.
Compensation and Location
Our cash compensation range for this role is $172,000/yr to $215,000/yr in Denver and most remote locations, and $202,000/yr to $253,000/yr in San Francisco, Seattle, and New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise.
Gusto has offices in Denver, San Francisco, and New York City. Employees based in those locations are expected to work from the office on designated days (approximately 2-3 days per week). The same office expectations apply to Gusto's subsidiary, Symmetry, whose office is in Scottsdale. Note: The San Francisco office expectation includes the San Jose metro area.
When approved to work from a location other than a Gusto office, a secure and reliable internet connection is required.
Equal Opportunity
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, disability, or other legally protected characteristics. We provide reasonable accommodations upon request during the application process.
Application Note
Interested in building your career at Gusto? We welcome qualified applicants and encourage you to apply online.
#J-18808-Ljbffr