Amperity
Lead, Product Marketing Manager - Activation & Media
Amperity, Seattle, Washington, us, 98127
Overview
Join to apply for the
Lead, Product Marketing Manager - Activation & Media
role at
Amperity . At Amperity, we’re an AI-first company helping the world’s leading brands create personalized customer experiences that build loyalty and fuel growth. Our AI-powered Customer Data Cloud enables more than 400 global brands to turn customer data into a competitive advantage. We unlock the full value of customer data with simplicity and speed. AI is at the core of our platform and the way we work. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute, learn, and grow. We welcome talented individuals from diverse backgrounds to help us remove data bottlenecks, accelerate business impact, and push the boundaries of what AI can do for the world’s most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you’ll join a fast-growing team tackling critical challenges at the intersection of AI, data, and customer experience. The Role
We’re looking for a Lead, Product Marketing Manager to oversee positioning, messaging, and go-to-market strategy for our Activation and Paid Media capabilities—the products that connect customer intelligence to performance. At the center of this role is shaping the narrative around Amperity's AI Agents for Activation, which improve how brands orchestrate campaigns, suppress wasted spend, and deliver measurable outcomes. This is a hands-on marketing leadership role for someone who succeeds at the intersection of product and storytelling, and who knows how to translate AI-powered innovation into outcomes that matter to marketing executives and practitioners. You'll report to the VP of Product Marketing and partner with product, sales, and customer success to bring our activation and media offerings to life through use-case-driven solutions, expertise, competitive strategy, and vertical plays. Responsibilities
Position and package our Activation and Paid Media capabilities. Create messaging that connects CDP value and AI Agents to measurable performance outcomes across activation channels and paid media. Advance competitive strategy across the MarTech and AdTech landscape. Analyze competitor moves, define our difference, and arm the field with the narratives to win. Promote sales and customer engagement. Build content, strategies, and sales tools that help our teams win with CMOs, digital media leaders, and practitioner audiences. Build and evolve the AI narrative for Activation and Media. Define how Amperity's AI Agents guide better outcomes across activation and paid media, ensuring our message leads the market. Create industry-specific plays. Package our value into tailored solutions for priority markets like Retail, Sports, and Automotive, linking product capabilities to industry challenges and measurements. Be the voice of the customer in roadmap planning. Bring insights from sales calls, competitive research, and industry trends back into product strategy. Strengthen activation ecosystem partnerships. Understand activation platforms (e.g., Braze, Salesforce Marketing Cloud) to inform positioning, create messaging, and maximize partnership impact. About You
12+ years of B2B product marketing experience in MarTech, AdTech, or SaaS. Expertise in activation, paid media, audience management, or customer data platforms. Familiarity with activation platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe, Iterable) and how brands use them to orchestrate marketing campaigns. Experience shaping AI narratives — translating complex AI capabilities into customer value stories and competitive differentiation. Strong ability to connect technical capabilities with marketing performance outcomes for different personas (marketing executives, practitioners, IT/data teams). Excellent storytelling, writing, and presentation skills. Strategic thinker who can move fast, execute flawlessly, and thrive in a dynamic environment. Collaborative partner who loves working across product, sales, and marketing. Prior experience with customer research, segmentation, and competitive analysis. Location
Seattle, WA or New York, NY. We have a hybrid work model for employees based in Seattle, WA, and New York, NY, with three days in the office per week, providing a mix of in-person collaboration and remote flexibility. Compensation
Base Salary:
$170,000-$230,000. Individual salaries are determined by factors including local market conditions, internal equity, and qualifications. Cash Incentives:
Cash incentives are available. Stock Options:
New-hire equity grants are provided commensurate with the scope of the position. Benefits
We offer comprehensive benefits including 100% employee healthcare coverage, transportation subsidies, a supportive work environment with snacks, and other employee experience perks. We provide self-managed PTO and flexibility to work in a way that suits you. For details, see our US Benefits & Perks Guide. Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy and reproductive health choices), sexual orientation, gender identity, gender expression, age, veteran status, disability, political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable laws. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development
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Join to apply for the
Lead, Product Marketing Manager - Activation & Media
role at
Amperity . At Amperity, we’re an AI-first company helping the world’s leading brands create personalized customer experiences that build loyalty and fuel growth. Our AI-powered Customer Data Cloud enables more than 400 global brands to turn customer data into a competitive advantage. We unlock the full value of customer data with simplicity and speed. AI is at the core of our platform and the way we work. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute, learn, and grow. We welcome talented individuals from diverse backgrounds to help us remove data bottlenecks, accelerate business impact, and push the boundaries of what AI can do for the world’s most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you’ll join a fast-growing team tackling critical challenges at the intersection of AI, data, and customer experience. The Role
We’re looking for a Lead, Product Marketing Manager to oversee positioning, messaging, and go-to-market strategy for our Activation and Paid Media capabilities—the products that connect customer intelligence to performance. At the center of this role is shaping the narrative around Amperity's AI Agents for Activation, which improve how brands orchestrate campaigns, suppress wasted spend, and deliver measurable outcomes. This is a hands-on marketing leadership role for someone who succeeds at the intersection of product and storytelling, and who knows how to translate AI-powered innovation into outcomes that matter to marketing executives and practitioners. You'll report to the VP of Product Marketing and partner with product, sales, and customer success to bring our activation and media offerings to life through use-case-driven solutions, expertise, competitive strategy, and vertical plays. Responsibilities
Position and package our Activation and Paid Media capabilities. Create messaging that connects CDP value and AI Agents to measurable performance outcomes across activation channels and paid media. Advance competitive strategy across the MarTech and AdTech landscape. Analyze competitor moves, define our difference, and arm the field with the narratives to win. Promote sales and customer engagement. Build content, strategies, and sales tools that help our teams win with CMOs, digital media leaders, and practitioner audiences. Build and evolve the AI narrative for Activation and Media. Define how Amperity's AI Agents guide better outcomes across activation and paid media, ensuring our message leads the market. Create industry-specific plays. Package our value into tailored solutions for priority markets like Retail, Sports, and Automotive, linking product capabilities to industry challenges and measurements. Be the voice of the customer in roadmap planning. Bring insights from sales calls, competitive research, and industry trends back into product strategy. Strengthen activation ecosystem partnerships. Understand activation platforms (e.g., Braze, Salesforce Marketing Cloud) to inform positioning, create messaging, and maximize partnership impact. About You
12+ years of B2B product marketing experience in MarTech, AdTech, or SaaS. Expertise in activation, paid media, audience management, or customer data platforms. Familiarity with activation platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe, Iterable) and how brands use them to orchestrate marketing campaigns. Experience shaping AI narratives — translating complex AI capabilities into customer value stories and competitive differentiation. Strong ability to connect technical capabilities with marketing performance outcomes for different personas (marketing executives, practitioners, IT/data teams). Excellent storytelling, writing, and presentation skills. Strategic thinker who can move fast, execute flawlessly, and thrive in a dynamic environment. Collaborative partner who loves working across product, sales, and marketing. Prior experience with customer research, segmentation, and competitive analysis. Location
Seattle, WA or New York, NY. We have a hybrid work model for employees based in Seattle, WA, and New York, NY, with three days in the office per week, providing a mix of in-person collaboration and remote flexibility. Compensation
Base Salary:
$170,000-$230,000. Individual salaries are determined by factors including local market conditions, internal equity, and qualifications. Cash Incentives:
Cash incentives are available. Stock Options:
New-hire equity grants are provided commensurate with the scope of the position. Benefits
We offer comprehensive benefits including 100% employee healthcare coverage, transportation subsidies, a supportive work environment with snacks, and other employee experience perks. We provide self-managed PTO and flexibility to work in a way that suits you. For details, see our US Benefits & Perks Guide. Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy and reproductive health choices), sexual orientation, gender identity, gender expression, age, veteran status, disability, political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable laws. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development
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