Paid Search Specialist

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This range is provided by WorkGenius Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$51.74/hr - $51.74/hr

Title:

Paid Search Specialist

Industry:

Gaming

Location:

Santa Monica, CA

Duration:

12 months

Responsibilities

Manage and optimize paid search campaigns across Google Ads, Search Ads 360 (SA360), and TikTok.

Oversee budget pacing across multiple games and countries to maximize ROI.

Conduct keyword research and implement recommendations to improve campaign performance.

Develop, test, and optimize ad copy for better conversion rates.

Set up and manage A/B tests to enhance overall campaign effectiveness.

Qualifications

2–5 years of hands-on experience managing Google Ads Search campaigns.

Familiarity with Search Ads 360 (SA360).

Strong proficiency in Excel for data analysis and reporting.

Knowledge of the gaming industry; ideally, experience as a player of at least one of the client’s games.

Experience with TikTok Search Ads is a plus, but not required.

Skills

Paid Search

Google Ads

Search Ads 360

TikTok

Keyword Research

A/B Testing

Budget Management

Data Analysis

Gaming Industry

Ad Copy Optimization

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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