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VML

Senior Media Manager (Media Planning)

VML, New York, New York, us, 10261

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Overview VML is seeking a Senior Media Manager to assist in delivering exceptional media campaigns for a key client in the travel/tourism space. You are someone with a strong understanding of digital media operations and a passion for driving performance across various channels. You are a team player who can collaborate effectively with media strategists, analysts, and other cross-functional department team members.

Who We Are VML is a fusion of creativity, technology, and growth partnerships formed by the merger of VMLY&R and Wunderman Thompson. Our global family spans over 30,000 employees across 150+ offices in 64 markets, delivering end-to-end solutions across the customer journey in communications, commerce, consultancy, CRM, CX, data, production, and technology.

What You ll Do

Conduct daily campaign check-ins to ensure all required campaigns are live, paused, or ended as needed.

Manage digital platform spend and pacing, reallocating unspent dollars based on calculations, performance, and business objectives.

Develop Platform Trafficking Sheets by interpreting requirements briefs within the parameters of specific platforms, campaigns, and objectives.

Provide recommendations to the analytics team and Media Strategist for changes within bid strategies, audiences, and creatives.

Upload and edit digital campaigns within Digital Media Platforms (Meta Business Manager, DV360, Google Ads, LinkedIn, and more).

Utilize and understand large data dumps to upload, change, and create campaigns through bulk processes.

Navigate through all digital platforms required to service a client.

Identify platform optimization needs and work with Media Strategists and/or Associate Media Director to level-set performance.

Interpret and execute media optimization roadmaps across channels, independently from direct reports.

Who You Are

About 3 years experience within digital media; agency experience preferred.

Understanding of digital media buying, trafficking, and pacing across Paid Search, Programmatic, and Paid Social channels.

Experience working with external vendors & partners on media execution.

Strong self-management and time management skills.

Professional and proactive communication skills.

Strong Excel spreadsheet experience.

What You'll Need

Proven experience in planning and managing digital media campaigns.

Proficiency in digital media platforms such as Meta Business Manager, Programmatic DSPs, Google Ads, Prisma, and other media planning tools.

Excellent analytical and problem-solving skills.

Strong communication and collaboration abilities.

Ability to work independently and as part of a team.

What We Offer

Passionate, driven people

| We champion a culture of people that do extraordinary work.

Consciously cultivated culture

| We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.

Competitive benefits

| What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.

Growth-minded opportunities

| We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

USD 45,000-100,000

We believe the best work happens when we7re together, fostering creativity, collaboration, and connection. That7s why we7ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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