Natura &Co
About the Role
As a member of the Digital’s leadership team, the Sr. Manager of Digital Marketing is an experienced individual that will be responsible for working with cross-functional teams to develop, communicate and ensure execution of digital marketing strategies. This key player should feel comfortable in a fast-paced environment and be capable of managing external and internal relationships. This individual will report to the Head of Digital and will serve as a lead member of the Digital Marketing Team. This person should have a solid understanding of the best digital marketing and merchandising practices by presenting insights that drive actionable recommendations and growth to help shape Avon’s data-driven approach and accelerate the digital marketing landscape.
Responsibilities
Identify Data anomalies and opportunities to support a user privacy approach
Work through big data sets to scope segmentation and personalization opportunities
Manage and oversee a team of Digital Marketers and the Social team in effort to maintain campaign turnover and digital activations
Drive customer and representative acquisition through successful digital marketing campaigns and user journeys
Drive acquisition and top-line business growth through organic and paid social, display, video, search and all digital marketing channels
Partner with media agencies to ensure business objectives are met and adhere to compliance and best practices
Create end-to-end omni-channel campaigns, from briefing, tracking, measuring, and attributing integrated campaigns
Provide on-going reporting and analysis to extended teams such as Leadership, Marketing and Operations.
Build A / B and multi-variant test plans across digital channels and website to establish continual optimization opportunities in execution while analyzing and reporting results to provide further recommendations
Develop on-going strategies to optimize channel-specific performance through marketing automation by working closely with our in-house digital leads of our CRM, Automation and Tech efforts
Actively researching and keeping up-to-date on digital, social, direct-selling models, networking marketing and beauty trends
Qualifications
Bachelor's degree from an accredited college or university
Data-driven mindset
At least 6+ Years of Digital Experience
At least 3+ years of Managerial experience
Experience in SEM, SEO, Affiliate, CTV, Email, SMS, Display and Social but not limited to other paid media channels
Adequant knowledge and business manager experience navigating through social channels such as Meta, IG, Tiktok, and YouTube
Solid understanding of CPC, CPM, ROAS and other contributing conversion KPIs
Effectivity has managed large scale budgets to determine strategic growth plans and technical support
B2B, Lead Generation and B2C ecommerce experience across beauty is preferred
Experience with Vendor / Agency Relationship Management
Exceptional oral and written communications skills
Project management acumen to quickly work with various stakeholders and manage multiple internal contributors
Comprehensive knowledge of the digital landscape and goals, digital marketing, and brand strategies
Our Benefits
Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
You are immediately vested in Avon’s matching contributions to the401(k) Plan. Avon matches your contributions dollar-for dollar up to 3% of your eligible pay, and $ per dollar on the next 2% of your eligible pay.
Company sponsored Life insurance, AD&D and Disability benefits with option to buy up
Wellness incentive programs
Commuter, Health Reimbursement (HRA) and Flexible Spending (FSA) accounts
Family Care (back-up child and elder care) benefit Programs
Additional voluntary benefit programs available such as group legal, critical care, accident, pet insurance and identity protection insurance.
Salary Range : $120-130k
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As a member of the Digital’s leadership team, the Sr. Manager of Digital Marketing is an experienced individual that will be responsible for working with cross-functional teams to develop, communicate and ensure execution of digital marketing strategies. This key player should feel comfortable in a fast-paced environment and be capable of managing external and internal relationships. This individual will report to the Head of Digital and will serve as a lead member of the Digital Marketing Team. This person should have a solid understanding of the best digital marketing and merchandising practices by presenting insights that drive actionable recommendations and growth to help shape Avon’s data-driven approach and accelerate the digital marketing landscape.
Responsibilities
Identify Data anomalies and opportunities to support a user privacy approach
Work through big data sets to scope segmentation and personalization opportunities
Manage and oversee a team of Digital Marketers and the Social team in effort to maintain campaign turnover and digital activations
Drive customer and representative acquisition through successful digital marketing campaigns and user journeys
Drive acquisition and top-line business growth through organic and paid social, display, video, search and all digital marketing channels
Partner with media agencies to ensure business objectives are met and adhere to compliance and best practices
Create end-to-end omni-channel campaigns, from briefing, tracking, measuring, and attributing integrated campaigns
Provide on-going reporting and analysis to extended teams such as Leadership, Marketing and Operations.
Build A / B and multi-variant test plans across digital channels and website to establish continual optimization opportunities in execution while analyzing and reporting results to provide further recommendations
Develop on-going strategies to optimize channel-specific performance through marketing automation by working closely with our in-house digital leads of our CRM, Automation and Tech efforts
Actively researching and keeping up-to-date on digital, social, direct-selling models, networking marketing and beauty trends
Qualifications
Bachelor's degree from an accredited college or university
Data-driven mindset
At least 6+ Years of Digital Experience
At least 3+ years of Managerial experience
Experience in SEM, SEO, Affiliate, CTV, Email, SMS, Display and Social but not limited to other paid media channels
Adequant knowledge and business manager experience navigating through social channels such as Meta, IG, Tiktok, and YouTube
Solid understanding of CPC, CPM, ROAS and other contributing conversion KPIs
Effectivity has managed large scale budgets to determine strategic growth plans and technical support
B2B, Lead Generation and B2C ecommerce experience across beauty is preferred
Experience with Vendor / Agency Relationship Management
Exceptional oral and written communications skills
Project management acumen to quickly work with various stakeholders and manage multiple internal contributors
Comprehensive knowledge of the digital landscape and goals, digital marketing, and brand strategies
Our Benefits
Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
You are immediately vested in Avon’s matching contributions to the401(k) Plan. Avon matches your contributions dollar-for dollar up to 3% of your eligible pay, and $ per dollar on the next 2% of your eligible pay.
Company sponsored Life insurance, AD&D and Disability benefits with option to buy up
Wellness incentive programs
Commuter, Health Reimbursement (HRA) and Flexible Spending (FSA) accounts
Family Care (back-up child and elder care) benefit Programs
Additional voluntary benefit programs available such as group legal, critical care, accident, pet insurance and identity protection insurance.
Salary Range : $120-130k
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