Celcuity
Senior Product Manager/Associate Director, Multichannel Marketing Lead
Celcuity, Minneapolis, Minnesota, United States, 55400
Title: Senior Product Manager/Associate Director, Multichannel Marketing Lead
Location: Remote
Overview Position Summary: We are seeking a Senior Product Manager/Associate Director, Multichannel Marketing Lead who will report into the Senior Director, Marketing Promotions. You will be responsible for playing a pivotal role in the launch of Celcuity’s first potential product – Gedatolisib. Gedatolisib is a novel, multi-target PI3K/AKT/mTOR (PAM) inhibitor initially focused on advanced breast cancer, with the potential for broader indications. The successful candidate will help shape and execute the promotional strategy across channels, leading the integration of media & non-personal promotional marketing with congress, peer-to-peer, 3rd party programming and analytics. This is a highly visible, high-growth role that requires strong analytical skills, superior cross-functional collaboration, and the ability to operate at all levels of a rapidly growing organization.
Responsibilities
Lead the development and successful execution of digital HCP marketing initiatives based on analysis and deep understanding of customer data and various ecosystems (non-personal promotion, Veeva, third-party media, etc.)
Develop and execute promotional tactics to support Celcuity’s commercial presence at local, regional and national congresses, including in-booth materials and onsite advertising opportunities
Lead the development and execution of third-party media tactics and programming
Guide the research process to uncover actionable insights around customer channel preferences, digital behaviors, and engagement patterns, translating these insights into innovative and effective multi-channel strategies and tactical executions.
Translate insights into marketing actions and business recommendations for demand generation. Refine strategy and messaging based on customer insights and data
Partner with commercial operations, sales, medical, and market access to ensure strategic alignment and seamless execution of tactics
Work with DAOR (digital agency of record) to continually optimize non-personal promotion campaign strategies, provide feedback on campaign performance, targeting capabilities
Partner with Commercial Operations and DAOR to establish short vs. long-term multi-channel marketing plan, with the intent to evolve plan into comprehensive omni-channel strategy
With an eye toward efficiency and agility, consider ways Celcuity can optimize its marketing budget across channels to help maximize ROI and competitive share of voice
Ensure compliance with regulatory and compliance/legal standards for pharmaceutical promotions
Represent Celcuity as a trusted partner in the oncology community
Qualifications
S./B.A. in science, business, marketing, or a related field
6+ years of commercial experience in the pharmaceutical/biotech industry
3+ years of oncology marketing experience, including hands-on experience with Brand and Digital Marketing tools and analytics tools
Passion for digital media strategy, data and socializing key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making
Strong knowledge of marketing and HCP multi-channel media targeting, execution and performance measurement
Demonstrated cross-functional collaboration, including managing across teams and external agencies
Knowledge of FDA regulations governing pharmaceutical promotions and compliance standards, including the Promotional Review Committee process
Exceptional communication and presentation skills, with the ability to influence at all levels of the organization
Entrepreneurial mindset and a track record of exploring new ways of working, driving new opportunities, and catalyzing others to build creative solutions
Field sales experience or experience working collaboratively with field sales teams
Solid planning and project management skills
Preferred
MBA or advanced degree in a related field
Marketing experience in breast cancer
Cross-functional experience in areas such as market analytics, sales, sales management, or key customer marketing
About Us Celcuity is a clinical-stage, publicly traded biotechnology company seeking to extend the lives of cancer patients through the development of targeted therapies for the treatment of multiple solid tumor indications. The company was founded to develop a better way to treat the cellular drivers of tumor growth.
Our lead therapeutic candidate, gedatolisib, is an intravenously administered, potential first-in-class PI3K/AKT/mTOR (PAM) pathway inhibitor. Its mechanism of action and pharmacokinetic properties are highly differentiated from other currently approved and investigational therapies that target PI3K or mTOR alone or together. Gedatolisib phase 3 clinical development programs are focused on the treatment of patients with HR+/HER2- ABC in the 1L and 2L settings. A Phase 1b/2 clinical trial evaluating gedatolisib in combination with darolutamide in patients with metastatic castration resistant prostate cancer, is on-going.
Celcuity is an Equal-Opportunity Employer.
Celcuity is committed to fair and equitable compensation practices, and we strive to provide employees with total compensation packages that are competitive. For this role, the anticipated base pay range is $ - $. The exact base pay offered for this role will depend on various factors, including but not limited to the candidate’s geography, qualifications, skills, and experience.
The successful candidate will be eligible for an annual performance incentive bonus and a new hire equity package. Celcuity also offers various benefits offerings, including, but not limited to, medical, dental, vision insurance, 401(k) match, PTO, and paid holidays.
Notice to Recruiters/Staffing Agencies Recruiters and staffing agencies should not contact Celcuity through this page. All recruitment vendors (search firms, recruitment agencies, and staffing companies) are prohibited from contacting our hiring manager(s), executive team members, or employees directly.
We require that all recruiters and staffing agencies have a fully executed, formal written agreement on file.
Celcuity’s receipt or acceptance of an unsolicited resume submitted by a vendor organization to this website or employee does not constitute an actual or implied contract between Celcuity and such organization and will be considered unsolicited. Celcuity will not be responsible for related fees.
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Location: Remote
Overview Position Summary: We are seeking a Senior Product Manager/Associate Director, Multichannel Marketing Lead who will report into the Senior Director, Marketing Promotions. You will be responsible for playing a pivotal role in the launch of Celcuity’s first potential product – Gedatolisib. Gedatolisib is a novel, multi-target PI3K/AKT/mTOR (PAM) inhibitor initially focused on advanced breast cancer, with the potential for broader indications. The successful candidate will help shape and execute the promotional strategy across channels, leading the integration of media & non-personal promotional marketing with congress, peer-to-peer, 3rd party programming and analytics. This is a highly visible, high-growth role that requires strong analytical skills, superior cross-functional collaboration, and the ability to operate at all levels of a rapidly growing organization.
Responsibilities
Lead the development and successful execution of digital HCP marketing initiatives based on analysis and deep understanding of customer data and various ecosystems (non-personal promotion, Veeva, third-party media, etc.)
Develop and execute promotional tactics to support Celcuity’s commercial presence at local, regional and national congresses, including in-booth materials and onsite advertising opportunities
Lead the development and execution of third-party media tactics and programming
Guide the research process to uncover actionable insights around customer channel preferences, digital behaviors, and engagement patterns, translating these insights into innovative and effective multi-channel strategies and tactical executions.
Translate insights into marketing actions and business recommendations for demand generation. Refine strategy and messaging based on customer insights and data
Partner with commercial operations, sales, medical, and market access to ensure strategic alignment and seamless execution of tactics
Work with DAOR (digital agency of record) to continually optimize non-personal promotion campaign strategies, provide feedback on campaign performance, targeting capabilities
Partner with Commercial Operations and DAOR to establish short vs. long-term multi-channel marketing plan, with the intent to evolve plan into comprehensive omni-channel strategy
With an eye toward efficiency and agility, consider ways Celcuity can optimize its marketing budget across channels to help maximize ROI and competitive share of voice
Ensure compliance with regulatory and compliance/legal standards for pharmaceutical promotions
Represent Celcuity as a trusted partner in the oncology community
Qualifications
S./B.A. in science, business, marketing, or a related field
6+ years of commercial experience in the pharmaceutical/biotech industry
3+ years of oncology marketing experience, including hands-on experience with Brand and Digital Marketing tools and analytics tools
Passion for digital media strategy, data and socializing key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making
Strong knowledge of marketing and HCP multi-channel media targeting, execution and performance measurement
Demonstrated cross-functional collaboration, including managing across teams and external agencies
Knowledge of FDA regulations governing pharmaceutical promotions and compliance standards, including the Promotional Review Committee process
Exceptional communication and presentation skills, with the ability to influence at all levels of the organization
Entrepreneurial mindset and a track record of exploring new ways of working, driving new opportunities, and catalyzing others to build creative solutions
Field sales experience or experience working collaboratively with field sales teams
Solid planning and project management skills
Preferred
MBA or advanced degree in a related field
Marketing experience in breast cancer
Cross-functional experience in areas such as market analytics, sales, sales management, or key customer marketing
About Us Celcuity is a clinical-stage, publicly traded biotechnology company seeking to extend the lives of cancer patients through the development of targeted therapies for the treatment of multiple solid tumor indications. The company was founded to develop a better way to treat the cellular drivers of tumor growth.
Our lead therapeutic candidate, gedatolisib, is an intravenously administered, potential first-in-class PI3K/AKT/mTOR (PAM) pathway inhibitor. Its mechanism of action and pharmacokinetic properties are highly differentiated from other currently approved and investigational therapies that target PI3K or mTOR alone or together. Gedatolisib phase 3 clinical development programs are focused on the treatment of patients with HR+/HER2- ABC in the 1L and 2L settings. A Phase 1b/2 clinical trial evaluating gedatolisib in combination with darolutamide in patients with metastatic castration resistant prostate cancer, is on-going.
Celcuity is an Equal-Opportunity Employer.
Celcuity is committed to fair and equitable compensation practices, and we strive to provide employees with total compensation packages that are competitive. For this role, the anticipated base pay range is $ - $. The exact base pay offered for this role will depend on various factors, including but not limited to the candidate’s geography, qualifications, skills, and experience.
The successful candidate will be eligible for an annual performance incentive bonus and a new hire equity package. Celcuity also offers various benefits offerings, including, but not limited to, medical, dental, vision insurance, 401(k) match, PTO, and paid holidays.
Notice to Recruiters/Staffing Agencies Recruiters and staffing agencies should not contact Celcuity through this page. All recruitment vendors (search firms, recruitment agencies, and staffing companies) are prohibited from contacting our hiring manager(s), executive team members, or employees directly.
We require that all recruiters and staffing agencies have a fully executed, formal written agreement on file.
Celcuity’s receipt or acceptance of an unsolicited resume submitted by a vendor organization to this website or employee does not constitute an actual or implied contract between Celcuity and such organization and will be considered unsolicited. Celcuity will not be responsible for related fees.
#J-18808-Ljbffr