BNY Mellon
Overview
At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We're seeking a future team member for the role of Senior Investments Marketing Manager to join our Wealth Management Product Marketing team. This role is located in midtown New York City.
Responsibilities
Lead the planning and execution for a critical marketing function across UHNW, family office and institutional clients.
Develop/execute measurable investment marketing initiatives that drive AUM.
Drive a client-needs-based campaign approach, creating opportunities for commercial outcomes; identify the right mix of investment marketing initiatives with an emphasis on high-performing content, including testing/learning new delivery formats/channels/approaches to amplify usage.
Establish genuine and collaborative relationships with colleagues, business stakeholders and external partners to fully align marketing activities with strategic objectives.
Analyze the competitive landscape and identify opportunities to differentiate the firm and make well-informed recommendations for our investments offering.
Own the curation of the investments content featured on the BNYM WM public site to ensure relevance and the prominence of the most timely content.
Qualifications
Bachelor's degree with a minimum of 10 years of investments marketing expertise; strong investment solutions knowledge, follower of the financial markets.
High level of experience in marketing investments in the wealth management/private banking industry is strongly preferred.
Incredible attention to detail, drives a tight process to deliver on time and flawlessly, tight proofing and strong command of content and investment types.
Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment that requires tremendous flexibility.
Leadership presence and ability to communicate effectively to a broad spectrum of audiences, including senior management, around key marketing concepts and programs; strong verbal, written and overall communications skills.
Proficiency with Microsoft Word, PowerPoint, Excel and Adobe.
Additional Information At BNY, our culture speaks for itself. Check out the latest BNY news at: BNY Newsroom, BNY LinkedIn.
Here are a few of our recent awards: America's Most Innovative Companies, Fortune, 2025; World's Most Admired Companies, Fortune 2025; "Most Just Companies", Just Capital and CNBC, 2025.
Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
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At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We're seeking a future team member for the role of Senior Investments Marketing Manager to join our Wealth Management Product Marketing team. This role is located in midtown New York City.
Responsibilities
Lead the planning and execution for a critical marketing function across UHNW, family office and institutional clients.
Develop/execute measurable investment marketing initiatives that drive AUM.
Drive a client-needs-based campaign approach, creating opportunities for commercial outcomes; identify the right mix of investment marketing initiatives with an emphasis on high-performing content, including testing/learning new delivery formats/channels/approaches to amplify usage.
Establish genuine and collaborative relationships with colleagues, business stakeholders and external partners to fully align marketing activities with strategic objectives.
Analyze the competitive landscape and identify opportunities to differentiate the firm and make well-informed recommendations for our investments offering.
Own the curation of the investments content featured on the BNYM WM public site to ensure relevance and the prominence of the most timely content.
Qualifications
Bachelor's degree with a minimum of 10 years of investments marketing expertise; strong investment solutions knowledge, follower of the financial markets.
High level of experience in marketing investments in the wealth management/private banking industry is strongly preferred.
Incredible attention to detail, drives a tight process to deliver on time and flawlessly, tight proofing and strong command of content and investment types.
Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment that requires tremendous flexibility.
Leadership presence and ability to communicate effectively to a broad spectrum of audiences, including senior management, around key marketing concepts and programs; strong verbal, written and overall communications skills.
Proficiency with Microsoft Word, PowerPoint, Excel and Adobe.
Additional Information At BNY, our culture speaks for itself. Check out the latest BNY news at: BNY Newsroom, BNY LinkedIn.
Here are a few of our recent awards: America's Most Innovative Companies, Fortune, 2025; World's Most Admired Companies, Fortune 2025; "Most Just Companies", Just Capital and CNBC, 2025.
Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
#J-18808-Ljbffr