Effie Worldwide, Inc.
Membership Marketing Specialist
Effie Worldwide, Inc., Chicago, Illinois, United States, 60290
About the American College of Surgeons
The American College of Surgeons (ACS) is a professional and educational organization of surgeons that was founded in 1913 to raise the standards of surgical practice and improve the quality of care for surgical patients. The College is dedicated to the ethical and competent practice of surgery. Its achievements have significantly influenced the course of scientific surgery in America and have established it as an important advocate for all surgical patients. The College has more than 90,000 members and is the largest organization of surgeons in the world. For more information, visit www.facs.org.
Summary The Membership Marketing Specialist is responsible for creating and implementing strategies and tactics to acquire new members at every membership level. Efforts will focus on surgeons in the United States and Canada eligible for domestic Fellowship. The Specialist will build a new member acquisition pipeline, qualify leads, and use tools such as PropFuel and Marketo for nurture campaigns. The Membership Marketing Specialist will work closely within the team, especially the data analyst, to create dynamic reports and dashboards that show acquisition KPIs and progress. The Specialist will apply market intelligence, best practices, and industry research to develop and implement innovative lead generation conversion, onboarding/engagement, and retention strategies to meet the established annual goals. The Specialist will identify key audiences, develop personalized, segmented communications, articulate the member value proposition, and ensure all membership materials clearly communicate this message. The Specialist will work with the team to conduct analysis of all acquisition and retention activities to ensure the College is continually looking at the most efficient and result-oriented approaches to increasing membership.
This exempt position will report to the Associate Vice President in the Division of Member Services. It is based in our Chicago office and is a hybrid role: 3 days per week in the office/2 days per week remote.
The anticipated salary range for this position is $68,000 - $75,000 (commensurate with related experience).
Responsibilities Member Recruitment and Retention
Develop and execute innovative, data-driven marketing campaigns to recruit members across all categories (Fellow, Associate Fellow, Resident, Medical Student, and Affiliate).
Conduct lead generation, prospecting, and qualifying potential new members using internal and external knowledge sources.
Create compelling campaign strategies, including digital communications, direct mail, and integrated cross-channel approaches, in collaboration with the Integrated Communications team. Coordinates with Integrated Communications to harmonize various membership marketing communications and maintain the highest level of engagement with members and potential members.
Leverage CRM/AMS (Aptify) and other platforms to build and maintain an accurate pipeline.
Work collaboratively with the team, especially the data analyst, to design and maintain PowerBI dashboards and analytics tools to monitor KPIs, uncover trends, and provide actionable insights for continuous optimization.
Member Engagement
Design and deliver engaging content across digital, print, and event platforms to deepen member involvement and loyalty.
Partner with event and program teams to create meaningful member touchpoints at ACS conferences and meetings.
Contribute articles and marketing pieces to ACS publications and newsletters, ensuring alignment with brand voice and member value propositions.
Develop personalized and segmented communications that highlight member benefits and demonstrate the value of ACS membership.
Member Support and Relationship Management
Serve as a trusted first point of contact, providing responsive and high-level customer service via the member inbox and support line.
Build strong relationships across ACS divisions to address member needs quickly and effectively.
Required Education and/or Experience
Bachelor’s degree or higher from an accredited college or university in marketing or a related field is required.
At least 3-5+ years’ experience in a similar acquisition marketing function is required.
Experience with the following is strongly preferred: customer relationship management, new member acquisition, lead generation using databases and other sources, establishing KPIs, and tracking of outreach and conversion activities through dashboards.
Strong written and verbal communication skills.
Strong working knowledge of Microsoft Office products (Outlook, Word, Excel, Power BI, and PowerPoint).
Comprehensive Benefits
Vacation, personal, and sick hours including 13 paid holidays per year
Tuition Reimbursement
Medical—comprehensive coverage through BlueCross BlueShield
Dental, Vision, and Prescription drug program
403(b) Matching Program
Pension Plan
Flexible Spending Medical/Dependent Care
Employee Assistance Program
Short Term/Long Term Disability
Life Insurance
Domestic Partner Coverage
Equal Employment Opportunity and Accommodations The American College of Surgeons is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please send an e-mail to recruitment@facs.org or call (312) 202-5000 and let us know the nature of your request and your contact information.
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Summary The Membership Marketing Specialist is responsible for creating and implementing strategies and tactics to acquire new members at every membership level. Efforts will focus on surgeons in the United States and Canada eligible for domestic Fellowship. The Specialist will build a new member acquisition pipeline, qualify leads, and use tools such as PropFuel and Marketo for nurture campaigns. The Membership Marketing Specialist will work closely within the team, especially the data analyst, to create dynamic reports and dashboards that show acquisition KPIs and progress. The Specialist will apply market intelligence, best practices, and industry research to develop and implement innovative lead generation conversion, onboarding/engagement, and retention strategies to meet the established annual goals. The Specialist will identify key audiences, develop personalized, segmented communications, articulate the member value proposition, and ensure all membership materials clearly communicate this message. The Specialist will work with the team to conduct analysis of all acquisition and retention activities to ensure the College is continually looking at the most efficient and result-oriented approaches to increasing membership.
This exempt position will report to the Associate Vice President in the Division of Member Services. It is based in our Chicago office and is a hybrid role: 3 days per week in the office/2 days per week remote.
The anticipated salary range for this position is $68,000 - $75,000 (commensurate with related experience).
Responsibilities Member Recruitment and Retention
Develop and execute innovative, data-driven marketing campaigns to recruit members across all categories (Fellow, Associate Fellow, Resident, Medical Student, and Affiliate).
Conduct lead generation, prospecting, and qualifying potential new members using internal and external knowledge sources.
Create compelling campaign strategies, including digital communications, direct mail, and integrated cross-channel approaches, in collaboration with the Integrated Communications team. Coordinates with Integrated Communications to harmonize various membership marketing communications and maintain the highest level of engagement with members and potential members.
Leverage CRM/AMS (Aptify) and other platforms to build and maintain an accurate pipeline.
Work collaboratively with the team, especially the data analyst, to design and maintain PowerBI dashboards and analytics tools to monitor KPIs, uncover trends, and provide actionable insights for continuous optimization.
Member Engagement
Design and deliver engaging content across digital, print, and event platforms to deepen member involvement and loyalty.
Partner with event and program teams to create meaningful member touchpoints at ACS conferences and meetings.
Contribute articles and marketing pieces to ACS publications and newsletters, ensuring alignment with brand voice and member value propositions.
Develop personalized and segmented communications that highlight member benefits and demonstrate the value of ACS membership.
Member Support and Relationship Management
Serve as a trusted first point of contact, providing responsive and high-level customer service via the member inbox and support line.
Build strong relationships across ACS divisions to address member needs quickly and effectively.
Required Education and/or Experience
Bachelor’s degree or higher from an accredited college or university in marketing or a related field is required.
At least 3-5+ years’ experience in a similar acquisition marketing function is required.
Experience with the following is strongly preferred: customer relationship management, new member acquisition, lead generation using databases and other sources, establishing KPIs, and tracking of outreach and conversion activities through dashboards.
Strong written and verbal communication skills.
Strong working knowledge of Microsoft Office products (Outlook, Word, Excel, Power BI, and PowerPoint).
Comprehensive Benefits
Vacation, personal, and sick hours including 13 paid holidays per year
Tuition Reimbursement
Medical—comprehensive coverage through BlueCross BlueShield
Dental, Vision, and Prescription drug program
403(b) Matching Program
Pension Plan
Flexible Spending Medical/Dependent Care
Employee Assistance Program
Short Term/Long Term Disability
Life Insurance
Domestic Partner Coverage
Equal Employment Opportunity and Accommodations The American College of Surgeons is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please send an e-mail to recruitment@facs.org or call (312) 202-5000 and let us know the nature of your request and your contact information.
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