The Funplex
Digital Marketing & Social Media Coordinator
The Funplex, Mount Laurel, New Jersey, United States
Overview
The Digital Marketing & Social Media Coordinator will lead the development and execution of social media, digital content, and community engagement strategies for The Funplex and Wyndham Hotel. This role blends creative content creation, community management, and strategic marketing to increase brand awareness, drive engagement, and support business goals across multiple channels. The ideal candidate will have a passion for creative storytelling and engaging diverse audiences. This position requires 4 days in-person split between park locations and the hotel, and 1 day remote per week.
Responsibilities
Lead all aspects of social media presence, creating authentic, on-brand content and growing online communities.
Develop and execute comprehensive social media strategies across Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, and Google.
Create engaging posts, graphics, video creation and editing to increase audience engagement and build brand awareness.
Maintain content calendars, schedule posts, and ensure content aligns with seasonal campaigns and promotions.
Coordinate influencer campaigns, including contracts and budgets, to expand reach and brand awareness.
Monitor and moderate online communities; respond to comments, messages, and inquiries, and escalate when necessary.
Communicate reporting on social media and paid campaign performance, using insights to refine content and strategy.
Manage and optimize paid advertising campaigns on Meta, TikTok, and other platforms within budget requirements.
Plan and execute digital campaigns, promotions, and community initiatives to support business goals.
Operational Coordination
Collaborate with marketing, events, and operations teams to ensure campaigns align with overall business goals and maintain a cohesive brand experience.
Ensure on-site activities align with the marketing and brand strategy, including in-park events, promotions, and signage.
Apply strategic, hands-on approach with strong creative storytelling, audience-focused thinking, and attention to design.
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or Public Relations.
2+ years of experience in social media management, digital marketing, or content creation.
Experience managing paid social campaigns and influencer partnerships.
Excellent storytelling, copywriting, and creative skills.
Highly organized with strong project and time management skills, able to manage multiple initiatives simultaneously while meeting deadlines.
Comfortable with AI tools to assist with strategy and efficiency; able to educate the team on new AI uses and platforms.
Proficiency with content creation tools and social media management platforms (e.g., Canva, Meta platforms, CapCut, scheduling tools such as Airtable, Google My Business, Linktree).
Ability to work collaboratively across teams and communicate effectively.
Preferred
Experience in the entertainment, hospitality, or amusement park industry in marketing or operations.
Portfolio or examples of successful social media campaigns and digital paid campaigns.
Why Join Us
Lead creative storytelling for a fun, fast-paced brand.
Collaborate with a dynamic marketing and operations team.
Opportunity for growth and skill development.
Job Details
Job Type: Full-Time In-Person
Location: South Jersey Area (Mount Laurel, NJ); occasional travel to East Hanover, NJ park location required
Schedule: Full-time In Person; Remote 1 day per week
Benefits: 401K Matching, Annual Bonus Opportunity & Pay Rate Review, Paid Vacation and Personal/Sick Time, Employee Discount
Lahn Hospitality Group is an Equal Opportunity Employer.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Entertainment Providers
#J-18808-Ljbffr
Responsibilities
Lead all aspects of social media presence, creating authentic, on-brand content and growing online communities.
Develop and execute comprehensive social media strategies across Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, and Google.
Create engaging posts, graphics, video creation and editing to increase audience engagement and build brand awareness.
Maintain content calendars, schedule posts, and ensure content aligns with seasonal campaigns and promotions.
Coordinate influencer campaigns, including contracts and budgets, to expand reach and brand awareness.
Monitor and moderate online communities; respond to comments, messages, and inquiries, and escalate when necessary.
Communicate reporting on social media and paid campaign performance, using insights to refine content and strategy.
Manage and optimize paid advertising campaigns on Meta, TikTok, and other platforms within budget requirements.
Plan and execute digital campaigns, promotions, and community initiatives to support business goals.
Operational Coordination
Collaborate with marketing, events, and operations teams to ensure campaigns align with overall business goals and maintain a cohesive brand experience.
Ensure on-site activities align with the marketing and brand strategy, including in-park events, promotions, and signage.
Apply strategic, hands-on approach with strong creative storytelling, audience-focused thinking, and attention to design.
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or Public Relations.
2+ years of experience in social media management, digital marketing, or content creation.
Experience managing paid social campaigns and influencer partnerships.
Excellent storytelling, copywriting, and creative skills.
Highly organized with strong project and time management skills, able to manage multiple initiatives simultaneously while meeting deadlines.
Comfortable with AI tools to assist with strategy and efficiency; able to educate the team on new AI uses and platforms.
Proficiency with content creation tools and social media management platforms (e.g., Canva, Meta platforms, CapCut, scheduling tools such as Airtable, Google My Business, Linktree).
Ability to work collaboratively across teams and communicate effectively.
Preferred
Experience in the entertainment, hospitality, or amusement park industry in marketing or operations.
Portfolio or examples of successful social media campaigns and digital paid campaigns.
Why Join Us
Lead creative storytelling for a fun, fast-paced brand.
Collaborate with a dynamic marketing and operations team.
Opportunity for growth and skill development.
Job Details
Job Type: Full-Time In-Person
Location: South Jersey Area (Mount Laurel, NJ); occasional travel to East Hanover, NJ park location required
Schedule: Full-time In Person; Remote 1 day per week
Benefits: 401K Matching, Annual Bonus Opportunity & Pay Rate Review, Paid Vacation and Personal/Sick Time, Employee Discount
Lahn Hospitality Group is an Equal Opportunity Employer.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Entertainment Providers
#J-18808-Ljbffr