Jobs via Dice
Marketing Automation Implementation Specialist - Adobe Marketo
Jobs via Dice, San Francisco, California, United States, 94199
Overview
Marketing Automation Implementation Specialist - Adobe Marketo for Stefanini. This is a contractor role to oversee and manage the implementation of Adobe Marketo, with willingness to work West Coast hours. Apply via Dice. Responsibilities
Implementing and managing marketing automation systems using Adobe Marketo. Collaborating with marketing teams to create and execute automated campaigns. Analyzing data and optimizing workflows to improve marketing performance. Staying updated on industry trends and best practices in marketing automation. Ensuring compliance with data protection regulations in all automation processes. Providing a project plan, milestones, and timelines. Training internal teams on Marketo best practices. Producing documentation deliverables (campaign setup guides, process flows, playbooks). Mapping business goals to marketing automation strategy and designing lead lifecycle models and revenue funnels. Developing engagement programs, ABM, and personalization strategies. Integrating Marketo with CRM systems (e.g., Microsoft Dynamics). Working with data governance, deduplication, and database management. Customizing Marketo Landing Pages and Email Templates (HTML/CSS). Communicating effectively with marketing, sales, and IT stakeholders. Qualifications
Proven track record of Adobe Marketo implementations for B2B companies (requests for case studies or references). Marketo Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect). Familiarity with Adobe Experience Cloud ecosystem and how Marketo fits in. Strong knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens. Experience setting up and optimizing nurture campaigns, lead scoring, and segmentation. Experience integrating Marketo with CRM systems (Microsoft Dynamics). Familiarity with data governance, deduplication, and database management. Understanding of Marketo Landing Page and Email Template customization (HTML/CSS). Ability to map business goals to marketing automation strategy. Experience designing lead lifecycle models and revenue funnels. Expertise in engagement programs, ABM, and personalization. Knowledge of GDPR, CCPA, and other data privacy regulations relevant to marketing automation. Clear implementation methodology (e.g., phased rollout vs. full migration). Ability to provide a project plan, milestones, and timelines. Strong communication skills for coordinating with stakeholders. Willingness to train internal teams on Marketo best practices. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Advertising Services
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Marketing Automation Implementation Specialist - Adobe Marketo for Stefanini. This is a contractor role to oversee and manage the implementation of Adobe Marketo, with willingness to work West Coast hours. Apply via Dice. Responsibilities
Implementing and managing marketing automation systems using Adobe Marketo. Collaborating with marketing teams to create and execute automated campaigns. Analyzing data and optimizing workflows to improve marketing performance. Staying updated on industry trends and best practices in marketing automation. Ensuring compliance with data protection regulations in all automation processes. Providing a project plan, milestones, and timelines. Training internal teams on Marketo best practices. Producing documentation deliverables (campaign setup guides, process flows, playbooks). Mapping business goals to marketing automation strategy and designing lead lifecycle models and revenue funnels. Developing engagement programs, ABM, and personalization strategies. Integrating Marketo with CRM systems (e.g., Microsoft Dynamics). Working with data governance, deduplication, and database management. Customizing Marketo Landing Pages and Email Templates (HTML/CSS). Communicating effectively with marketing, sales, and IT stakeholders. Qualifications
Proven track record of Adobe Marketo implementations for B2B companies (requests for case studies or references). Marketo Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect). Familiarity with Adobe Experience Cloud ecosystem and how Marketo fits in. Strong knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens. Experience setting up and optimizing nurture campaigns, lead scoring, and segmentation. Experience integrating Marketo with CRM systems (Microsoft Dynamics). Familiarity with data governance, deduplication, and database management. Understanding of Marketo Landing Page and Email Template customization (HTML/CSS). Ability to map business goals to marketing automation strategy. Experience designing lead lifecycle models and revenue funnels. Expertise in engagement programs, ABM, and personalization. Knowledge of GDPR, CCPA, and other data privacy regulations relevant to marketing automation. Clear implementation methodology (e.g., phased rollout vs. full migration). Ability to provide a project plan, milestones, and timelines. Strong communication skills for coordinating with stakeholders. Willingness to train internal teams on Marketo best practices. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Advertising Services
#J-18808-Ljbffr