T-Mobile
Overview
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package. Employees enjoy wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. This position
Senior Programmatic Manager – Product & AI is a strategic individual contributor piloting a new “Product” function within T-Mobile’s in-house Digital Media Investment team. The role bridges media buying expertise with product management to advance T-Mobile’s programmatic advertising capabilities. The Senior Manager will develop and implement a comprehensive roadmap for programmatic media platforms (Google DV360, The Trade Desk, Amazon DSP, Blis), ensuring internal campaign teams have the latest tools and strategies to achieve business objectives. The role requires a visionary mindset to drive innovation (e.g., AI-driven bidding and automation) with the analytical rigor to forecast media spend and performance for executive leadership. The ideal candidate translates sophisticated technical concepts into business value, presents detailed insights to SVP+ stakeholders, and collaborates cross-functionally to turn data and technology into relevant marketing outcomes. Location : This position must be located in Bellevue, WA, New York, NY, or Herndon, VA. It is not a remote role. This is a hybrid environment requiring at least 3 days a week in the office.
Job Responsibilities
Own the in-house programmatic media product roadmap and platform strategy, spearheading innovation to advance T-Mobile’s digital advertising capabilities.
Integrate AI-driven programmatic solutions across key demand‑side platforms to optimize targeting, bidding, and campaign performance.
Lead data-driven forecasting and scenario planning for programmatic investments, providing insights and predictive models to executives.
Collaborate with cross-functional teams (analytics, finance, engineering, campaign buying) to align programmatic strategies with business goals and ensure cohesive execution.
Drive programmatic inventory strategy and execution with a controlled, quality-focused buying approach, including:
100% use of Deal ID transactions for all programmatic deals
100% adherence to approved inclusion lists for inventory sources
100% of spend via marketplace (PMP) deals
Handle direct publisher relationships to secure premium inventory and support the media buying team’s needs, serving as the primary liaison to key programmatic supply partners.
Develop a shared SSP partnership strategy with T-Mobile’s Advertising Solutions (T-Ads) team, aligning buy-side needs with sell-side opportunities.
Develop resourcing plans for new programmatic features or tools, supporting technology investments and stakeholder buy-in.
Prepare and deliver executive-level presentations on programmatic strategy, performance metrics, and innovation initiatives, engaging senior leadership and driving alignment.
Education and Work Experience
Bachelor’s degree in marketing, data analytics, or related field; MBA preferred
7+ years of experience in digital marketing or advertising with a strong focus on programmatic media strategy, platform management, and innovation
Knowledge, Skills and Abilities
Deep expertise in programmatic advertising platforms (e.g., DV360, The Trade Desk, Amazon DSP) and understanding of the programmatic ecosystem including deal structures and supply-side platforms
Experience integrating new technologies into advertising or media strategies
Strong analytical skills with data-driven forecasting and ROI analysis; able to interpret complex datasets and present actionable insights to executives
Excellent communication and collaboration abilities; ability to work across teams and influence without direct authority
Proven ability to drive product/technology initiatives from concept to implementation as a high-impact individual contributor
Compensation and Benefits
Base Pay Range: $97,800 - $176,400
Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. Actual pay will be based on location, qualifications, and experience.
At T-Mobile, employees in regular roles are eligible for annual bonuses or other incentives based on role and performance. Some positions have monthly bonuses. Pay range information for this role by location can be provided during the interview process.
We offer comprehensive benefits, including medical, dental, vision, 401(k), employee stock grants and purchase plan, paid time off, holidays, family leave, disability and life insurance, and additional perks. For more details on benefits, please refer to the benefits information page.
Equal Opportunity
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions related to employment are made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, citizenship status, veteran status, disability, or any other status protected by law. Discrimination or harassment based on these factors is not tolerated.
If you require accommodation during the application or interview process, please contact ApplicantAccommodation at the provided email address or phone number.
#J-18808-Ljbffr
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package. Employees enjoy wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. This position
Senior Programmatic Manager – Product & AI is a strategic individual contributor piloting a new “Product” function within T-Mobile’s in-house Digital Media Investment team. The role bridges media buying expertise with product management to advance T-Mobile’s programmatic advertising capabilities. The Senior Manager will develop and implement a comprehensive roadmap for programmatic media platforms (Google DV360, The Trade Desk, Amazon DSP, Blis), ensuring internal campaign teams have the latest tools and strategies to achieve business objectives. The role requires a visionary mindset to drive innovation (e.g., AI-driven bidding and automation) with the analytical rigor to forecast media spend and performance for executive leadership. The ideal candidate translates sophisticated technical concepts into business value, presents detailed insights to SVP+ stakeholders, and collaborates cross-functionally to turn data and technology into relevant marketing outcomes. Location : This position must be located in Bellevue, WA, New York, NY, or Herndon, VA. It is not a remote role. This is a hybrid environment requiring at least 3 days a week in the office.
Job Responsibilities
Own the in-house programmatic media product roadmap and platform strategy, spearheading innovation to advance T-Mobile’s digital advertising capabilities.
Integrate AI-driven programmatic solutions across key demand‑side platforms to optimize targeting, bidding, and campaign performance.
Lead data-driven forecasting and scenario planning for programmatic investments, providing insights and predictive models to executives.
Collaborate with cross-functional teams (analytics, finance, engineering, campaign buying) to align programmatic strategies with business goals and ensure cohesive execution.
Drive programmatic inventory strategy and execution with a controlled, quality-focused buying approach, including:
100% use of Deal ID transactions for all programmatic deals
100% adherence to approved inclusion lists for inventory sources
100% of spend via marketplace (PMP) deals
Handle direct publisher relationships to secure premium inventory and support the media buying team’s needs, serving as the primary liaison to key programmatic supply partners.
Develop a shared SSP partnership strategy with T-Mobile’s Advertising Solutions (T-Ads) team, aligning buy-side needs with sell-side opportunities.
Develop resourcing plans for new programmatic features or tools, supporting technology investments and stakeholder buy-in.
Prepare and deliver executive-level presentations on programmatic strategy, performance metrics, and innovation initiatives, engaging senior leadership and driving alignment.
Education and Work Experience
Bachelor’s degree in marketing, data analytics, or related field; MBA preferred
7+ years of experience in digital marketing or advertising with a strong focus on programmatic media strategy, platform management, and innovation
Knowledge, Skills and Abilities
Deep expertise in programmatic advertising platforms (e.g., DV360, The Trade Desk, Amazon DSP) and understanding of the programmatic ecosystem including deal structures and supply-side platforms
Experience integrating new technologies into advertising or media strategies
Strong analytical skills with data-driven forecasting and ROI analysis; able to interpret complex datasets and present actionable insights to executives
Excellent communication and collaboration abilities; ability to work across teams and influence without direct authority
Proven ability to drive product/technology initiatives from concept to implementation as a high-impact individual contributor
Compensation and Benefits
Base Pay Range: $97,800 - $176,400
Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. Actual pay will be based on location, qualifications, and experience.
At T-Mobile, employees in regular roles are eligible for annual bonuses or other incentives based on role and performance. Some positions have monthly bonuses. Pay range information for this role by location can be provided during the interview process.
We offer comprehensive benefits, including medical, dental, vision, 401(k), employee stock grants and purchase plan, paid time off, holidays, family leave, disability and life insurance, and additional perks. For more details on benefits, please refer to the benefits information page.
Equal Opportunity
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions related to employment are made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, citizenship status, veteran status, disability, or any other status protected by law. Discrimination or harassment based on these factors is not tolerated.
If you require accommodation during the application or interview process, please contact ApplicantAccommodation at the provided email address or phone number.
#J-18808-Ljbffr