BetterCloud
About PebblePost
PebblePost is a leading performance marketing company specializing in programmatic direct mail. Our proprietary technology leverages online and offline data to drive measurable, incremental outcomes at scale for the world’s top brands. With the ability to identify and reach nearly every U.S. household, and exclusive access to $100B+ in annual transactions and hundreds of billions of real-time intent signals, PebblePost delivers unparalleled precision, scale, and performance for marketing campaigns.
Overview The Senior Product Marketing Manager will help shape how PebblePost’s solutions are positioned and brought to market. You’ll sit at the intersection of product, sales, and marketing – partnering to define go-to-market strategies, develop compelling messaging and enablement materials, and translate customer insights into impactful positioning.
This is a highly collaborative and visible role, ideal for someone who thrives in fast-paced, startup environments and loves turning complex products into clear value stories that drive adoption and growth.
You will report to the Director of Product Marketing.
Responsibilities
Develop and refine product positioning and messaging based on customer feedback, data, and competitive insights
Plan and execute go-to-market (GTM) strategies for new products, features, and updates
Collaborate with Product Management to ensure customer and market needs inform the roadmap and feature prioritization
Conduct market research and competitive analysis to surface industry trends, opportunities, and points of differentiation
Partner with Sales Enablement to build and maintain tools and materials like pitch decks, one-pagers, and battle cards
Collaborate with Demand Generation and Content teams to support product-focused campaigns and thought leadership
Define and evolve customer personas and key use cases to guide messaging and segmentation strategy
Track and analyze product marketing KPIs and iterate on campaigns and messaging to improve performance
Engage directly with customers to source testimonials, case studies, and success stories that fuel brand credibility
Qualifications
5+ years of product marketing experience in AdTech, MarTech or a B2B SaaS environment
Led go-to-market (GTM) launches in collaboration with Product, Sales, Customer Success, and Demand Gen teams. Managed and executed successful launch plans, resulting in measurable improvements to retention and revenue.
Crafted product positioning and messaging that resonates with target personas and differentiates from competitors, resulting in materials such as pitch decks, one-pagers, website copy, or product videos.
Developed sales enablement materials such as battle cards, product demos, objection handling guides, and training sessions to improve sales efficiency and close rates.
Synthesized customer research and insights into marketing strategies, such as building segmented messaging frameworks based on persona interviews and win/loss analysis.
Collaborated with Growth, Brand, and Content teams to support demand generation programs with product-aligned messaging, landing pages, and campaign assets, leading to an impact on lead quality and conversion rates.
Analyzed and reported on product marketing performance, including launch KPIs, adoption metrics, and competitive trends.
Experience working at growth-stage companies that require you to be a self-directed builder who thrives on ambiguity, learns on the fly, and turns scarce resources into rapid, measurable results.
Experience with performance marketing, direct mail or CTV marketing channels
Benefits
Remote-friendly team
Unlimited PTO policy
Comprehensive medical, dental and vision plans
Cell phone reimbursement program
Flexible spending (FSA), health savings (HSA), and pre-tax commuter accounts
Employee-based 401(k) program
Additional voluntary benefit programs available such as life, critical illness, disability, employee assistance and additional buy-up options
Salary range: Low: $140,000 - High: $165,000
PebblePost is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status or any other basis prohibited by law.
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Overview The Senior Product Marketing Manager will help shape how PebblePost’s solutions are positioned and brought to market. You’ll sit at the intersection of product, sales, and marketing – partnering to define go-to-market strategies, develop compelling messaging and enablement materials, and translate customer insights into impactful positioning.
This is a highly collaborative and visible role, ideal for someone who thrives in fast-paced, startup environments and loves turning complex products into clear value stories that drive adoption and growth.
You will report to the Director of Product Marketing.
Responsibilities
Develop and refine product positioning and messaging based on customer feedback, data, and competitive insights
Plan and execute go-to-market (GTM) strategies for new products, features, and updates
Collaborate with Product Management to ensure customer and market needs inform the roadmap and feature prioritization
Conduct market research and competitive analysis to surface industry trends, opportunities, and points of differentiation
Partner with Sales Enablement to build and maintain tools and materials like pitch decks, one-pagers, and battle cards
Collaborate with Demand Generation and Content teams to support product-focused campaigns and thought leadership
Define and evolve customer personas and key use cases to guide messaging and segmentation strategy
Track and analyze product marketing KPIs and iterate on campaigns and messaging to improve performance
Engage directly with customers to source testimonials, case studies, and success stories that fuel brand credibility
Qualifications
5+ years of product marketing experience in AdTech, MarTech or a B2B SaaS environment
Led go-to-market (GTM) launches in collaboration with Product, Sales, Customer Success, and Demand Gen teams. Managed and executed successful launch plans, resulting in measurable improvements to retention and revenue.
Crafted product positioning and messaging that resonates with target personas and differentiates from competitors, resulting in materials such as pitch decks, one-pagers, website copy, or product videos.
Developed sales enablement materials such as battle cards, product demos, objection handling guides, and training sessions to improve sales efficiency and close rates.
Synthesized customer research and insights into marketing strategies, such as building segmented messaging frameworks based on persona interviews and win/loss analysis.
Collaborated with Growth, Brand, and Content teams to support demand generation programs with product-aligned messaging, landing pages, and campaign assets, leading to an impact on lead quality and conversion rates.
Analyzed and reported on product marketing performance, including launch KPIs, adoption metrics, and competitive trends.
Experience working at growth-stage companies that require you to be a self-directed builder who thrives on ambiguity, learns on the fly, and turns scarce resources into rapid, measurable results.
Experience with performance marketing, direct mail or CTV marketing channels
Benefits
Remote-friendly team
Unlimited PTO policy
Comprehensive medical, dental and vision plans
Cell phone reimbursement program
Flexible spending (FSA), health savings (HSA), and pre-tax commuter accounts
Employee-based 401(k) program
Additional voluntary benefit programs available such as life, critical illness, disability, employee assistance and additional buy-up options
Salary range: Low: $140,000 - High: $165,000
PebblePost is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status or any other basis prohibited by law.
#J-18808-Ljbffr