Atlas Copco Rental LLC
Vice President Marketing - Specialty Rental (NTE) - Pasadena, TX
Atlas Copco Rental LLC, Pasadena, Texas, United States, 77505
Overview
Vice President Marketing - Specialty Rental (NTE) - Pasadena, TX United States | Pasadena, TX Atlas Copco Rental North America has offices throughout the US, Canada, and Mexico. Headquarters for ACRNA is located in Deer Park, TX, just outside of Houston. Atlas Copco Group is headquartered in Stockholm, Sweden. We are a global team with colleagues in 180 locations in 170 countries. Mission
Support the successful expansion of NTE by driving key marketing strategies, building a strong structure that will unleash our full potential over the long term with the intention of continuously expanding the core business while exploring quantum leaps into new geographies, segments, customers, technologies and business models. Responsibilities
Strategic Planning:
Develop and lead the overall NTE marketing strategy to reach its full potential in flow and water treatment. Initiate the rental ladder initiatives to continuously professionalize our sales process and guide our customers to higher value offers. Explore and implement New Business Models (Agility and Performance Rentals) to retain customers and increase our customer base to record levels. Collaborate with Atlas Copco Brand to realize post-acquisition synergies and drive the 1-4 ratio with cross-selling initiatives. Collaborate with the divisional marketing team to integrate and localize the overall divisional strategy. Take an active role in prospecting and mapping acquisition targets in the flow pillar.
Growth Initiative Execution:
Identify, assess, and support geographic expansion opportunities, with a strong focus on underdeveloped areas in the US. Clearly identify market opportunities by conducting research into market trends and customer requirements. Support customer segmentation, competitor benchmarking, and market analysis to refine value propositions and product positioning. Initiate marketing campaigns across various channels, tracking performance and adjusting as needed. Lead the sales efficiency process through strong territory management and close support of the PGA process.
Digital Marketing & Communications:
Optimize digital platforms to capture online demand and establishing an additional revenue stream. Drive internal and external visibility using online and digital channels. Constantly improve the relevance and effectiveness of messaging by analyzing customer impact. Create and manage needed sales efficiency tools, such as R-PSM; CPQ, Showpad, Share Point, etc.
Product Marketing:
Define master specifications for local products and provide input for division ones. Define a strategy for each technology and product specific to each territory. Develop, execute and update go-to-market strategies for all products. Develop a Full Potential Plan for Water treatment and drive successful implementation. Create compelling product messaging and positioning. Maintain product documentation.
Brand Management:
Continuously enhance NTE brand awareness and market positioning, adjusting activities as the market evolves.
Price Management:
Develop a robust and systematic price management process, improving pricing consistency and sophistication. Implement pricing strategies aligned with divisional benchmarks.
Leadership and Team Management:
Become an active and valuable member of the regional management team, with a collaborative mindset to drive sustainable profitable growth for both NTE & ASR.
Strategy and Organization
The Strategy:
You will explore opportunities, expand our business and excite customers with flawless solutions. You will further develop our diverse and inclusive culture that inspires, empowers, energizes and rewards. Business Strategy:
Explore - investigate and experiment with new ideas, business concepts and technologies to stay useful and relevant to more segments and customers. Expand - improve conversion within the explored market to increase opportunities and close deals, focusing on continuous improvement and quantum leaps. Excite - evolve customer experience across all interaction modes. Organizational Strategy:
Empower - inspire and align employees, giving them freedom to act; Energize - excite teams and maximize potential; Engage - drive a growth mindset and innovation. What we expect of you
Experience requirements
Strong drive towards business and results with a track record of successful execution Proven passion for creativity and innovation leading to growth High level of leadership and communication skills Solid marketing experience including strategy development, product management and pricing Proven ability to empower the team and build trustworthy and fair relations Personality requirements
Strong leader with good people management skills Customer-centric and able to understand and meet customer needs Team player and natural diplomat who unites team members, customers and stakeholders Solution-oriented manager who translates mission into strategy and action Methodic and structured with planning, organizing, prioritizing and delivering Innovative and adaptable with a positive mindset In return, we offer
Learning culture with global mobility as an enabler for growth Individual learning opportunities, feedback culture, internal job portal, global projects, and training Onboarding program at our North America headquarters Well-being programs, team events, and more Competitive compensation package with flexible benefits Health, dental and vision insurance Paid time off, Life & Disability Insurance As
VP Marketing , you will be based in our office in Pasadena, TX. Some travel is required. You will report to the General Manager of National Tank & Equipment. About Us
Atlas Copco Rental North America has offices throughout the US, Canada, and Mexico. Headquarters for ACRNA is located in Deer Park, TX, just outside of Houston. Atlas Copco Group is headquartered in Stockholm, Sweden. We are a global team with colleagues in 180 locations in 170 countries. Even if you don\'t meet all the points, but are ready for a challenge, click on "Apply" anyway. We love your spirit! Diverse by nature and inclusive by choice. Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.
#J-18808-Ljbffr
Vice President Marketing - Specialty Rental (NTE) - Pasadena, TX United States | Pasadena, TX Atlas Copco Rental North America has offices throughout the US, Canada, and Mexico. Headquarters for ACRNA is located in Deer Park, TX, just outside of Houston. Atlas Copco Group is headquartered in Stockholm, Sweden. We are a global team with colleagues in 180 locations in 170 countries. Mission
Support the successful expansion of NTE by driving key marketing strategies, building a strong structure that will unleash our full potential over the long term with the intention of continuously expanding the core business while exploring quantum leaps into new geographies, segments, customers, technologies and business models. Responsibilities
Strategic Planning:
Develop and lead the overall NTE marketing strategy to reach its full potential in flow and water treatment. Initiate the rental ladder initiatives to continuously professionalize our sales process and guide our customers to higher value offers. Explore and implement New Business Models (Agility and Performance Rentals) to retain customers and increase our customer base to record levels. Collaborate with Atlas Copco Brand to realize post-acquisition synergies and drive the 1-4 ratio with cross-selling initiatives. Collaborate with the divisional marketing team to integrate and localize the overall divisional strategy. Take an active role in prospecting and mapping acquisition targets in the flow pillar.
Growth Initiative Execution:
Identify, assess, and support geographic expansion opportunities, with a strong focus on underdeveloped areas in the US. Clearly identify market opportunities by conducting research into market trends and customer requirements. Support customer segmentation, competitor benchmarking, and market analysis to refine value propositions and product positioning. Initiate marketing campaigns across various channels, tracking performance and adjusting as needed. Lead the sales efficiency process through strong territory management and close support of the PGA process.
Digital Marketing & Communications:
Optimize digital platforms to capture online demand and establishing an additional revenue stream. Drive internal and external visibility using online and digital channels. Constantly improve the relevance and effectiveness of messaging by analyzing customer impact. Create and manage needed sales efficiency tools, such as R-PSM; CPQ, Showpad, Share Point, etc.
Product Marketing:
Define master specifications for local products and provide input for division ones. Define a strategy for each technology and product specific to each territory. Develop, execute and update go-to-market strategies for all products. Develop a Full Potential Plan for Water treatment and drive successful implementation. Create compelling product messaging and positioning. Maintain product documentation.
Brand Management:
Continuously enhance NTE brand awareness and market positioning, adjusting activities as the market evolves.
Price Management:
Develop a robust and systematic price management process, improving pricing consistency and sophistication. Implement pricing strategies aligned with divisional benchmarks.
Leadership and Team Management:
Become an active and valuable member of the regional management team, with a collaborative mindset to drive sustainable profitable growth for both NTE & ASR.
Strategy and Organization
The Strategy:
You will explore opportunities, expand our business and excite customers with flawless solutions. You will further develop our diverse and inclusive culture that inspires, empowers, energizes and rewards. Business Strategy:
Explore - investigate and experiment with new ideas, business concepts and technologies to stay useful and relevant to more segments and customers. Expand - improve conversion within the explored market to increase opportunities and close deals, focusing on continuous improvement and quantum leaps. Excite - evolve customer experience across all interaction modes. Organizational Strategy:
Empower - inspire and align employees, giving them freedom to act; Energize - excite teams and maximize potential; Engage - drive a growth mindset and innovation. What we expect of you
Experience requirements
Strong drive towards business and results with a track record of successful execution Proven passion for creativity and innovation leading to growth High level of leadership and communication skills Solid marketing experience including strategy development, product management and pricing Proven ability to empower the team and build trustworthy and fair relations Personality requirements
Strong leader with good people management skills Customer-centric and able to understand and meet customer needs Team player and natural diplomat who unites team members, customers and stakeholders Solution-oriented manager who translates mission into strategy and action Methodic and structured with planning, organizing, prioritizing and delivering Innovative and adaptable with a positive mindset In return, we offer
Learning culture with global mobility as an enabler for growth Individual learning opportunities, feedback culture, internal job portal, global projects, and training Onboarding program at our North America headquarters Well-being programs, team events, and more Competitive compensation package with flexible benefits Health, dental and vision insurance Paid time off, Life & Disability Insurance As
VP Marketing , you will be based in our office in Pasadena, TX. Some travel is required. You will report to the General Manager of National Tank & Equipment. About Us
Atlas Copco Rental North America has offices throughout the US, Canada, and Mexico. Headquarters for ACRNA is located in Deer Park, TX, just outside of Houston. Atlas Copco Group is headquartered in Stockholm, Sweden. We are a global team with colleagues in 180 locations in 170 countries. Even if you don\'t meet all the points, but are ready for a challenge, click on "Apply" anyway. We love your spirit! Diverse by nature and inclusive by choice. Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.
#J-18808-Ljbffr