BioSpace
Associate Director, Associate Director, Marketing Insights, Psychiatry
BioSpace, Mettawa, Illinois, United States
Overview
The Associate Director, Psychiatry Pipeline Commercialization & Strategy (PCS) Analytics & Performance Excellence is responsible for helping internal partners/stakeholders make informed strategic and operational decisions. This role will lead Global Marketing Analytics and Business Insights to develop actionable recommendations based on market insights that address key business needs and objectives. Responsibilities
Serve as the APEX lead supporting Global Psychiatry Pipeline Assets, covering multiple disease states and assets including Major Depression Disorder, Bipolar Depression and Generalized Anxiety Disorder. Become a trusted partner to Brand Leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through data and analytics capabilities. Enable and demonstrate leadership on cross-functional business teams across assets and pipeline indications to make better and more rapid business decisions by framing and prioritizing critical brand questions. Develop and maintain working relationships with APEX cross-functional teams, US and Key Affiliate contacts to co-create and execute plans, eliminate redundancies, and ensure consistency of market understanding. Proactively identify analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights. Lead the continuous brand planning process based on a deep understanding of market drivers, patient journey, competition and positioning, highlighting opportunities to enhance patient and HCP experience and plans to address leverage points and gaps. Incorporate commercial competitive intelligence to help AbbVie anticipate competitor strategies and achieve market leadership. Provide insights to both current dynamics and future market evolution over the next 3-10 years to guide brand teams in the development of successful clinical programs and launch strategies for multiple indications. Lead and participate in initiatives to improve the APEX data and analytics capabilities. Ensure all APEX activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines. Qualifications
BA or BS degree required. Advanced degree (e.g. MBA, MA or MS) preferred. Degree concentration in marketing research, marketing or social sciences. Psychiatry experience preferred. Statistical knowledge is a plus. Minimum of 10 years of experience (or 8 years if have PhD or Masters) in a marketing analytics function. Strong working knowledge of key data sources and analytics approaches to gaining insights at the global and country level. Experience developing and executing global analytics and research plans. Experience analyzing and drawing insights from quantitative and secondary data sets. Excellent strategic thinking and thought leadership with strong storytelling capabilities. Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience influencing cross-functional, global and affiliate teams. Ability to interact effectively with/present to (verbally and in writing) all levels of the organization. Ability to be agile and nimble to changing business conditions, strong collaboration and teamwork across functional groups to contribute to a productive work culture. Lead strategically and create trust and respect within the department. Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. This job is eligible to participate in our long-term incentive programs. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
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The Associate Director, Psychiatry Pipeline Commercialization & Strategy (PCS) Analytics & Performance Excellence is responsible for helping internal partners/stakeholders make informed strategic and operational decisions. This role will lead Global Marketing Analytics and Business Insights to develop actionable recommendations based on market insights that address key business needs and objectives. Responsibilities
Serve as the APEX lead supporting Global Psychiatry Pipeline Assets, covering multiple disease states and assets including Major Depression Disorder, Bipolar Depression and Generalized Anxiety Disorder. Become a trusted partner to Brand Leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through data and analytics capabilities. Enable and demonstrate leadership on cross-functional business teams across assets and pipeline indications to make better and more rapid business decisions by framing and prioritizing critical brand questions. Develop and maintain working relationships with APEX cross-functional teams, US and Key Affiliate contacts to co-create and execute plans, eliminate redundancies, and ensure consistency of market understanding. Proactively identify analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights. Lead the continuous brand planning process based on a deep understanding of market drivers, patient journey, competition and positioning, highlighting opportunities to enhance patient and HCP experience and plans to address leverage points and gaps. Incorporate commercial competitive intelligence to help AbbVie anticipate competitor strategies and achieve market leadership. Provide insights to both current dynamics and future market evolution over the next 3-10 years to guide brand teams in the development of successful clinical programs and launch strategies for multiple indications. Lead and participate in initiatives to improve the APEX data and analytics capabilities. Ensure all APEX activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines. Qualifications
BA or BS degree required. Advanced degree (e.g. MBA, MA or MS) preferred. Degree concentration in marketing research, marketing or social sciences. Psychiatry experience preferred. Statistical knowledge is a plus. Minimum of 10 years of experience (or 8 years if have PhD or Masters) in a marketing analytics function. Strong working knowledge of key data sources and analytics approaches to gaining insights at the global and country level. Experience developing and executing global analytics and research plans. Experience analyzing and drawing insights from quantitative and secondary data sets. Excellent strategic thinking and thought leadership with strong storytelling capabilities. Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience influencing cross-functional, global and affiliate teams. Ability to interact effectively with/present to (verbally and in writing) all levels of the organization. Ability to be agile and nimble to changing business conditions, strong collaboration and teamwork across functional groups to contribute to a productive work culture. Lead strategically and create trust and respect within the department. Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. This job is eligible to participate in our long-term incentive programs. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
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