Transport Enterprise Leasing, LLC
Director, Marketing
Transport Enterprise Leasing, LLC, Chattanooga, Tennessee, United States, 37450
Overview
Join to apply for the
Director, Marketing
role at
Transport Enterprise Leasing, LLC . About Transport Enterprise Leasing (TEL): TEL is a fast-growing, values-driven company with over 20 years of success serving the transportation industry. Headquartered in Lookout Valley of Chattanooga, TN, TEL operates a state-of-the-art reconditioning center in Greenfield, IN and is a trusted partner to transportation professionals nationwide. TEL emphasizes treating others with respect, operating a faith-based culture, and world-class customer service. TEL supports Private Fleets and For-Hire Carriers with top-tier equipment and personalized service. Explore TEL at www.tel360.com and consider joining the team.
Position Purpose:
The Director, Marketing serves as a strategic leader responsible for driving brand growth, market positioning, and customer engagement across all channels. This role leads the development and execution of comprehensive marketing strategies, oversees campaign performance, and ensures alignment with organizational goals. By leveraging data-driven insights, creative storytelling, and cross-functional collaboration, the Director of Marketing enhances brand awareness, supports revenue generation, and fosters a culture of continuous improvement within TEL. Position Responsibilities
Lead the development of comprehensive marketing strategies, approve campaign initiatives, and evaluate ROI across advertising channels. Conduct market analysis to uncover new customer segments, assess product demand, and evaluate the effectiveness of current marketing efforts. Perform market research, sales forecasting, and strategic planning to support brand and departmental profitability. Collaborate with executives and sales teams to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. Conduct pricing research and analysis to ensure competitive offerings. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Compose, develop, and evaluate video and marketing content for both internal and external purposes. Manage all aspects of promotional activities, events and trade shows including actively participating and soliciting feedback from sales teams. Build an event strategy that enables prospect engagement and generates leads. Negotiate contracts for services needed to execute a marketing strategy. Facilitate productive feedback loops across the company, and collaborate with leadership to promote open, two-way communications. Design and execute creative external communications and inbound marketing programs to align the organization around core business objectives and build brand and culture. Partner with the executive team and leaders across the company to shape and deliver effective brand development, messaging, and events. Advocate for TEL’s culture, reinforcing the desired culture in all actions. Test and evolve lead nurturing tactics. Continuously learn, share, and implement improvements in all processes to enhance the delivery of world-class service and support. Knowledge, Skills, and Abilities
Proven experience leading marketing teams and executing successful campaigns Proficiency with marketing automation and CRM platforms, including HubSpot Marketing Hub and Salesforce Marketing Cloud Strong project management, multitasking, and decision-making capabilities Metrics-driven mindset with a strong sense of creativity Expertise in online marketing and social media strategy Demonstrated success in developing and executing multi-channel marketing strategies Experience designing interactive applications and networking platforms Strong analytical skills with proficiency in marketing analytics tools Ability to build relationships and collaborate across all organizational levels Excellent verbal and written communication skills Exceptional organizational skills and attention to detail Ability to create, manage, and monitor budgets effectively Proficiency in Microsoft Office Suite and Adobe Creative Suite Solid understanding of B2B marketing channels and processes Effective leadership and team management abilities Education and Experience
Bachelor’s degree in marketing or related field required 8+ years of experience in communications including marketing automation, preferably in a fast-paced, high-growth environment Experience in B2B and/or B2C environments, preferably in a growth-oriented company Industry experience in Transportation, Logistics, or Finance preferred Benefits
100% employer paid medical (single and family coverage) premiums through BlueCross BlueShield of TN Vision and Dental coverage available HSA with $800 annual employer contribution Voluntary Life, Short- and Long-Term Disability 8-week paid family leave Paid time off 11 Holidays (including birthday and floating holiday) Paid day off on Veterans Day for Veterans 401(k) with up to 4% employer match Retirement Pay Program Years of Service Cash Incentive Education Reimbursement Program Smart Dollar financial wellness program Equal Opportunity Employer Statement
Transport Enterprise Leasing is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable laws. We also proudly support and encourage applications from veterans.
#J-18808-Ljbffr
Join to apply for the
Director, Marketing
role at
Transport Enterprise Leasing, LLC . About Transport Enterprise Leasing (TEL): TEL is a fast-growing, values-driven company with over 20 years of success serving the transportation industry. Headquartered in Lookout Valley of Chattanooga, TN, TEL operates a state-of-the-art reconditioning center in Greenfield, IN and is a trusted partner to transportation professionals nationwide. TEL emphasizes treating others with respect, operating a faith-based culture, and world-class customer service. TEL supports Private Fleets and For-Hire Carriers with top-tier equipment and personalized service. Explore TEL at www.tel360.com and consider joining the team.
Position Purpose:
The Director, Marketing serves as a strategic leader responsible for driving brand growth, market positioning, and customer engagement across all channels. This role leads the development and execution of comprehensive marketing strategies, oversees campaign performance, and ensures alignment with organizational goals. By leveraging data-driven insights, creative storytelling, and cross-functional collaboration, the Director of Marketing enhances brand awareness, supports revenue generation, and fosters a culture of continuous improvement within TEL. Position Responsibilities
Lead the development of comprehensive marketing strategies, approve campaign initiatives, and evaluate ROI across advertising channels. Conduct market analysis to uncover new customer segments, assess product demand, and evaluate the effectiveness of current marketing efforts. Perform market research, sales forecasting, and strategic planning to support brand and departmental profitability. Collaborate with executives and sales teams to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. Conduct pricing research and analysis to ensure competitive offerings. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Compose, develop, and evaluate video and marketing content for both internal and external purposes. Manage all aspects of promotional activities, events and trade shows including actively participating and soliciting feedback from sales teams. Build an event strategy that enables prospect engagement and generates leads. Negotiate contracts for services needed to execute a marketing strategy. Facilitate productive feedback loops across the company, and collaborate with leadership to promote open, two-way communications. Design and execute creative external communications and inbound marketing programs to align the organization around core business objectives and build brand and culture. Partner with the executive team and leaders across the company to shape and deliver effective brand development, messaging, and events. Advocate for TEL’s culture, reinforcing the desired culture in all actions. Test and evolve lead nurturing tactics. Continuously learn, share, and implement improvements in all processes to enhance the delivery of world-class service and support. Knowledge, Skills, and Abilities
Proven experience leading marketing teams and executing successful campaigns Proficiency with marketing automation and CRM platforms, including HubSpot Marketing Hub and Salesforce Marketing Cloud Strong project management, multitasking, and decision-making capabilities Metrics-driven mindset with a strong sense of creativity Expertise in online marketing and social media strategy Demonstrated success in developing and executing multi-channel marketing strategies Experience designing interactive applications and networking platforms Strong analytical skills with proficiency in marketing analytics tools Ability to build relationships and collaborate across all organizational levels Excellent verbal and written communication skills Exceptional organizational skills and attention to detail Ability to create, manage, and monitor budgets effectively Proficiency in Microsoft Office Suite and Adobe Creative Suite Solid understanding of B2B marketing channels and processes Effective leadership and team management abilities Education and Experience
Bachelor’s degree in marketing or related field required 8+ years of experience in communications including marketing automation, preferably in a fast-paced, high-growth environment Experience in B2B and/or B2C environments, preferably in a growth-oriented company Industry experience in Transportation, Logistics, or Finance preferred Benefits
100% employer paid medical (single and family coverage) premiums through BlueCross BlueShield of TN Vision and Dental coverage available HSA with $800 annual employer contribution Voluntary Life, Short- and Long-Term Disability 8-week paid family leave Paid time off 11 Holidays (including birthday and floating holiday) Paid day off on Veterans Day for Veterans 401(k) with up to 4% employer match Retirement Pay Program Years of Service Cash Incentive Education Reimbursement Program Smart Dollar financial wellness program Equal Opportunity Employer Statement
Transport Enterprise Leasing is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable laws. We also proudly support and encourage applications from veterans.
#J-18808-Ljbffr