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Responsibilities
- Take analytical objectives and define data requirements. Extract, clean, and transform both customer level, and aggregated data for analysis, modeling, segmentation and reporting
- Design and interpret randomized controlled tests to study a variety of marketing stimuli
- Design, estimate, tune, score and maintain advanced statistical and mathematical models (e.g. classification, numeric forecasts, customer segmentation, customer propensity, attribution, etc.)
- Produce accurate statistical analysis and ensure high quality of the data analysis produced
- Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations
- Supporting Momentum’s values
- All other duties as assigned
Qualifications
- Bachelors Degree preferred, preferably in a STEM field, or equivalent work experience
- 2+ years work experience in quantitative analysis with proven results in leveraging customer/transaction to address business objectives
- Highly proficient in at least one popular programming language used for Machine Learning, such as Python or R
- Prior agency experience strongly desired
- Strong knowledge of Relational Databases and SQL programming
- Solid understanding of mathematical modeling, probability and statistics, and the design and simulation of stochastic systems
- Familiarity with the mathematics behind important statistical learning algorithms such as ARIMA, Linear Regression, Logistic Regression, Centroid-based and Hierarchical Clustering, Principal Component Analysis (PCA), Decision Trees/Random Forest, Bayesian Inference, Markov Chain Monte-Carlo (MCMC)
- Familiarity with common advanced marketing analytics solutions such as Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA), and Dynamic Content Optimization (DCO)
- Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups
- World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
- Must be familiar with the capabilities and mechanics of a broad range of marketing measurements and technologies such as Ad Servers, DSP, DMPs, CRMs, and Syndicated Research
- Exceptional relationship and influencing skills
- Experienced in strategic thinking and ability to see, articulate and drive to the big picture
- Passion and solution orientated approach to problem solving
- Exceptional verbal & written communication skills and adept at communicating effectively across all levels
- Highly developed presentation and delivery skills
- Ability to perform well in fast changing environments
- Exceptional client management skills
Salary Range
The salary range for this position is $120,000 to $130,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; location and region; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
About Momentum Worldwide
Momentum is an agency of doers. We make the industry’s most disruptive, entertaining, shareable, unforgettable experiences for our clients and their fans. We do it by bringing people closer to what they love, in original and unexpected ways. Whether it’s a physical activation, a virtual experience, or a piece of unique branded content, it’s all part of what we call the Total Brand Experience — ideas that solve business challenges, through best-in-class Consulting, Strategy, Analytics, Experience Design, and Production.
We want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.
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