Rise, a Quad Agency
Director, Media Planning (Traditional and Digital)
Rise, a Quad Agency, Chicago, Illinois, United States, 60290
Overview
Director, Media Planning (Traditional and Digital) at Rise, a Quad Agency. Rise is an award-winning, full-service Media Agency of Record backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This role supports omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing. Rise emphasizes transparency, learning and development, diverse projects and clients, and an inclusive culture. Location
Chicago or New York, 4 days in office. Key Responsibilities
Understand client challenges to craft a custom marketing program (audiences, markets, competitive spend trends, consumer insights and trends, etc.). Lead media strategy for new business development and collaborate with Quad stakeholders as part of the new business process. Lead conversations, internally and with clients, to establish benchmarks and determine success. Oversee media strategy, campaign creation, budget, optimization, and testing strategy for full-funnel, multi-platform campaigns across paid channels including television, radio, print, out-of-home, digital, social, and mobile media. Identify relevant media and data partners to test in plans on a client-by-client basis. Identify opportunities to innovate with agency partners to evolve media strategy for clients and the agency. Review advanced analytics reports to guide media plan optimizations; leverage insights and modeling to determine the right channel mix. Stay current with new advances in media, competitive landscape, and vendor capabilities to influence current and future plans. Develop POV on new media products and vendor capabilities; provide direction for QBRs and lead when possible. Nurture and lead a team of managers and planners; lead client calls as needed. Collaborate with media activation on case study structure and development; advise on measurement framework and approach. Motivate, lead and train team members; marshal resources to ensure timely work; develop operational best practices across the department. Support new client onboarding efforts as directed by leadership. Education
Bachelor's degree Experience
7-10+ years of experience in agency environments and/or channel partnerships 3+ years in a management or supervisory role Strong verbal and written communication skills to interact with clients, vendors and internal teams Ability to recruit/retain top talent and manage personnel issues Proven quantitative and analytic capabilities; ability to translate data into insights Proven ability to manage multiple projects simultaneously Strong judgment and prioritization capabilities Ability to implement change quickly in evolving client initiatives or market conditions Working knowledge of third-party media research (e.g., Nielsen, MRI, Scarborough, MediaRadar, DoubleClick, YouGov) Knowledge, Skills & Abilities
Experience building client decks and pitching current and up-sell opportunities Expert understanding of media planning, distribution, and content syndication Collaborative, client-facing mindset with strong data interpretation and decision-making skills Strong interpersonal, partnership and influencing management skills Self-motivated, creative strategic thinker who thrives in a fast-paced environment Extensive knowledge of media industry, including performance-based marketing across all channels, ROI, and local/national buying (digital and traditional) Proven ability to develop and manage paid media plans that meet/exceed objectives Excellent presentation and storytelling, with clear written and verbal communication Ability to understand each client’s business and act as an extension of the client with industry knowledge Curiosity and ongoing learning to improve client media plans Ability to lead and develop a high-performing team; track record of employee growth Passion for a purpose-driven, client-first, cross-functional culture Problem-solving capability with creative solutions; strong business judgment to navigate challenges Compensation and Equal Opportunity
Employees can be expected to be paid an annualized salary range of $120,000 - $155,650, based on knowledge, skills, experience and market conditions. Rise and Quad are proud to be equal opportunity employers and do not discriminate on any unlawful basis. We are committed to creating a place of belonging for all employees. Seniorities and Employment Type
Seniority level: Associate Employment type: Full-time Job function: Business Development and Sales Industries: Advertising Services Referrals increase your chances of interviewing at Rise, a Quad Agency. Get notified about new Planning Director jobs in Chicago, IL.
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Director, Media Planning (Traditional and Digital) at Rise, a Quad Agency. Rise is an award-winning, full-service Media Agency of Record backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This role supports omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing. Rise emphasizes transparency, learning and development, diverse projects and clients, and an inclusive culture. Location
Chicago or New York, 4 days in office. Key Responsibilities
Understand client challenges to craft a custom marketing program (audiences, markets, competitive spend trends, consumer insights and trends, etc.). Lead media strategy for new business development and collaborate with Quad stakeholders as part of the new business process. Lead conversations, internally and with clients, to establish benchmarks and determine success. Oversee media strategy, campaign creation, budget, optimization, and testing strategy for full-funnel, multi-platform campaigns across paid channels including television, radio, print, out-of-home, digital, social, and mobile media. Identify relevant media and data partners to test in plans on a client-by-client basis. Identify opportunities to innovate with agency partners to evolve media strategy for clients and the agency. Review advanced analytics reports to guide media plan optimizations; leverage insights and modeling to determine the right channel mix. Stay current with new advances in media, competitive landscape, and vendor capabilities to influence current and future plans. Develop POV on new media products and vendor capabilities; provide direction for QBRs and lead when possible. Nurture and lead a team of managers and planners; lead client calls as needed. Collaborate with media activation on case study structure and development; advise on measurement framework and approach. Motivate, lead and train team members; marshal resources to ensure timely work; develop operational best practices across the department. Support new client onboarding efforts as directed by leadership. Education
Bachelor's degree Experience
7-10+ years of experience in agency environments and/or channel partnerships 3+ years in a management or supervisory role Strong verbal and written communication skills to interact with clients, vendors and internal teams Ability to recruit/retain top talent and manage personnel issues Proven quantitative and analytic capabilities; ability to translate data into insights Proven ability to manage multiple projects simultaneously Strong judgment and prioritization capabilities Ability to implement change quickly in evolving client initiatives or market conditions Working knowledge of third-party media research (e.g., Nielsen, MRI, Scarborough, MediaRadar, DoubleClick, YouGov) Knowledge, Skills & Abilities
Experience building client decks and pitching current and up-sell opportunities Expert understanding of media planning, distribution, and content syndication Collaborative, client-facing mindset with strong data interpretation and decision-making skills Strong interpersonal, partnership and influencing management skills Self-motivated, creative strategic thinker who thrives in a fast-paced environment Extensive knowledge of media industry, including performance-based marketing across all channels, ROI, and local/national buying (digital and traditional) Proven ability to develop and manage paid media plans that meet/exceed objectives Excellent presentation and storytelling, with clear written and verbal communication Ability to understand each client’s business and act as an extension of the client with industry knowledge Curiosity and ongoing learning to improve client media plans Ability to lead and develop a high-performing team; track record of employee growth Passion for a purpose-driven, client-first, cross-functional culture Problem-solving capability with creative solutions; strong business judgment to navigate challenges Compensation and Equal Opportunity
Employees can be expected to be paid an annualized salary range of $120,000 - $155,650, based on knowledge, skills, experience and market conditions. Rise and Quad are proud to be equal opportunity employers and do not discriminate on any unlawful basis. We are committed to creating a place of belonging for all employees. Seniorities and Employment Type
Seniority level: Associate Employment type: Full-time Job function: Business Development and Sales Industries: Advertising Services Referrals increase your chances of interviewing at Rise, a Quad Agency. Get notified about new Planning Director jobs in Chicago, IL.
#J-18808-Ljbffr