Washington Nationals
Manager, Integrated Marketing
Washington Nationals, Washington, District of Columbia, us, 20022
Description
Essential Duties and Responsibilities:
Lead the planning and execution of multi-channel marketing campaigns for key ticketing initiatives, promotions, theme nights and fan engagement efforts.
Own the campaign lifecycle – including kick-off timeline management, stakeholder coordination, and post-campaign wrap up.
Ensure campaigns are rooted in insights and aligned to departmental priorities, business objectives and the Nationals brand.
Serve as the day-today-project manager for assigned campaigns, ensuring that assets, approvals, and communications stay on track.
Own the email marketing calendar – including strategy, content planning, creative coordination, deployment, and performance tracking.
Collaborate with Business Strategy to develop segmentation strategies and A/B testing plans to improve performance over time.
Serve as the trafficking lead across digital, social and owned media – ensuring timely and accurate execution.
Coordinate contracts and other administrative duties as needed.
Requirements:
Minimum Education and Experience Requirements
Bachelor’s in Marketing, Communications, or a related field.
Minimum of 3 to 5 years of work experience
Solid experience in sports/entertainment or a fast-paced Direct to Consumer brand; ad agency experience is also relevant
Knowledge, Skills, and Abilities necessary to perform essential functions:
Team-oriented mindset with the ability to navigate fast-paced, cross-functional environment
Experience with project management software
Strong written communication skills, especially for email copy and creative briefs
Ability to interpret marketing data and translate into actionable insights
Familiarity with trafficking processes for paid media and broadcast
Experience using email platforms
Experience with social media marketing a plus
Experience with video production a plus
Experience with Adobe Creative Suite a plus
Physical/Environmental Requirements
Office: Working conditions are normal for an office environment. Work will require occasional weekend, holiday and/or evening work. The employee is required to stoop, kneel, crouch, or sit and must lift and/or move up to 45 pounds.
Compensation
The projected annual salary range for this position is $64,890.00 - $75,000 per year. Actual pay is based on several factors, including but not limited to the applicant’s: qualifications, skills, expertise, education/training, certifications, and other organization requirements. Starting salaries for new employees are frequently not at the top of the applicable salary range.
Benefits
The Nationals offer a competitive and comprehensive benefits package that presently includes:
Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
Medical, dental, vision, life and AD&D insurance
Short- and long-term disability insurance
Flexible spending accounts
401(k) and pension plan
Access to complimentary tickets to Nationals home games
Employee discounts
Free onsite fitness center
Equal Opportunity Employer:
The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of their race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability, or any other protected characteristic under applicable law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
Essential Duties and Responsibilities:
Lead the planning and execution of multi-channel marketing campaigns for key ticketing initiatives, promotions, theme nights and fan engagement efforts.
Own the campaign lifecycle – including kick-off timeline management, stakeholder coordination, and post-campaign wrap up.
Ensure campaigns are rooted in insights and aligned to departmental priorities, business objectives and the Nationals brand.
Serve as the day-today-project manager for assigned campaigns, ensuring that assets, approvals, and communications stay on track.
Own the email marketing calendar – including strategy, content planning, creative coordination, deployment, and performance tracking.
Collaborate with Business Strategy to develop segmentation strategies and A/B testing plans to improve performance over time.
Serve as the trafficking lead across digital, social and owned media – ensuring timely and accurate execution.
Coordinate contracts and other administrative duties as needed.
Requirements:
Minimum Education and Experience Requirements
Bachelor’s in Marketing, Communications, or a related field.
Minimum of 3 to 5 years of work experience
Solid experience in sports/entertainment or a fast-paced Direct to Consumer brand; ad agency experience is also relevant
Knowledge, Skills, and Abilities necessary to perform essential functions:
Team-oriented mindset with the ability to navigate fast-paced, cross-functional environment
Experience with project management software
Strong written communication skills, especially for email copy and creative briefs
Ability to interpret marketing data and translate into actionable insights
Familiarity with trafficking processes for paid media and broadcast
Experience using email platforms
Experience with social media marketing a plus
Experience with video production a plus
Experience with Adobe Creative Suite a plus
Physical/Environmental Requirements
Office: Working conditions are normal for an office environment. Work will require occasional weekend, holiday and/or evening work. The employee is required to stoop, kneel, crouch, or sit and must lift and/or move up to 45 pounds.
Compensation
The projected annual salary range for this position is $64,890.00 - $75,000 per year. Actual pay is based on several factors, including but not limited to the applicant’s: qualifications, skills, expertise, education/training, certifications, and other organization requirements. Starting salaries for new employees are frequently not at the top of the applicable salary range.
Benefits
The Nationals offer a competitive and comprehensive benefits package that presently includes:
Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
Medical, dental, vision, life and AD&D insurance
Short- and long-term disability insurance
Flexible spending accounts
401(k) and pension plan
Access to complimentary tickets to Nationals home games
Employee discounts
Free onsite fitness center
Equal Opportunity Employer:
The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of their race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability, or any other protected characteristic under applicable law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.