Associate Marketing Manager

Position Summary The Associate Marketing Manager will play a key role in driving brand initiatives, supporting product launches, and executing marketing campaigns for Yoggies. This role bridges creative thinking and data-driven decision making to strengthen brand equity and market presence. The ideal candidate is highly organized, collaborative, and passionate about consumer trends in food and wellness. Responsibilities Support the planning and execution of integrated brand marketing strategies across key touchpoints, including digital, retail, PR, events, and influencer channels Assist in the rollout of product launches, seasonal campaigns, and the management of the annual marketing calendar Partner cross-functionally with Sales, R&D, Design, and Supply Chain teams to align on go-to-market plans and ensure flawless execution Analyze category dynamics, competitive landscape, and consumer insights to inform brand positioning and campaign development Manage brand assets and ensure cohesive visual identity and messaging across all platforms and consumer-facing materials Coordinate with external agencies and vendors to support creative development, paid media execution, and promotional activations Contribute to the development of compelling retailer sell-in materials, marketing presentations, and account-specific programs Monitor and report on key marketing KPIs, synthesizing performance data into actionable insights to optimize campaign effectiveness Support trade and shopper marketing initiatives to drive in-store conversion and retail velocity Collaborate closely with the Marketing Planning & Strategy Manager to maintain momentum on key initiatives, track progress to KPIs, and ensure accountability across stakeholders Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field 2–4 years of experience in marketing, preferably in CPG, food & beverage, or retail industries and/or in an agency setting, preferably working with clients on paid media channels Strong project management and organizational skills with attention to detail Proficiency in Microsoft Office (especially Excel and PowerPoint); experience with Nielsen/IRI, Canva, Adobe Creative Suite, or digital analytics tools is a plus Excellent communication and interpersonal skills Ability to multitask and adapt in a fast-paced environment Passion for health, wellness, and consumer innovation is a strong plus