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Publicis Groupe

Senior Associate, Planning

Publicis Groupe, New York, New York, us, 10261

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Company description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Overview

Job Description

Publicis Media Exchange (PMX) launched its Advanced Video (ATV) practice, PMX Lift, in 2021. PMX Lift combines the scale and expertise of Publicis Media with the data and technology of Epsilon and direct-integrations with media partners to offer cross-channel video planning, execution, and measurement across Addressable TV and CTV video.

We are looking for a talented and highly motivated Senior Planner to join our Investment team and support the development of PMX Lift campaigns to drive sales growth and expand client demand. This role offers high-visibility with PM leadership, experience in the ever-evolving ATV landscape, and the opportunity to work across a variety of client brands and verticals.

Candidates must have experience and comfortability in a client-facing role and working in a planning/investment capacity, as well as a hardworking, entrepreneurial spirit. Ideal candidates should work both independently and collaboratively, and have a working knowledge of the video landscape and/or in audience-based buying.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you.

Responsibilities

Responsibilities

The Investment team, as a whole, is responsible for the PMX Lift campaign buying approach and tactical plan development. Senior Planners report into a Supervisor and are responsible for campaign planning across multiple client groups.

Manage the strategic and tactical planning of ATV campaigns, including but not limited to:

Requesting and reviewing proposals from vendors

Determining strategic budget allocation based on client goals and audiences

Sharing recommendations with agency teams; inclusive strategic rationale for each campaign

Partner with Activation and/or Measurement team to:

Execute buys and QA/troubleshoot, as needed

Track in-flight campaigns

Set up campaign measurement and reporting

Develop and maintain internal and external relationships to ensure campaign success

Ensure all parties are meeting deadlines and providing required deliverables to keep campaigns on track (e.g., partnering with Activation team in leading status calls with partners, tracking workstreams and owners)

Collaborate with Client Enablement and Measurement teams to support full campaign cycles

Qualifications

Qualifications

Bachelor’s degree

2-3 years agency/media experience, in a strategic, media planning, or investment/buying role

Experience working on client business/in a client service-oriented role

Background in CTV, Addressable TV, and/or OTT –

preferred

Ability to manage and organize multiple projects and workstreams, with evolving priorities

Strong written and verbal communication/presentation skills with peers and clients

Ability to develop and maintain professional relationships with colleagues and vendors

Strong qualitative/analytical skills with attention-to detail to produce accurate work

Positive, hand-raising attitude and takes initiative on projects

Proficient in PowerPoint, Excel, Word

Benefits

We offer best-in-class wellness and benefits offerings, including:

Paid Time Off (PTO), including flexible vacation, annual sick days, volunteer days, holiday and identity days, and more

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for adoption, surrogacy and fertility

Monetary assistance and support for pet adoption

Employee and Tuition Assistance programs to help you invest in your future

Health & Wellness and Comfort reimbursements to help you invest in your work-life balance

Business Resource Groups that support multiple affinities and alliances

‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Flexible working arrangements

Donation and gift matching programs

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $49,305.00 - $71,645.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/20/2025.