Marketing Director

Job DetailsJob LocationHiggins - San Antonio, TXPosition TypeFull TimeEducation LevelBachelor'sTravel Percentage1%-10%Job ShiftTypically, M-F 8am to 5pmJob CategoryMarketingJob Posting Date(s)Start Date07/14/2024DescriptionGENERAL DESCRIPTION OF POSITIONThe Marketing Director serves as a key member of Brighton Center's marketing department, which functions as a strategic engine for organizational growth encompassing numerous specialized functions that work together to build brand value, generate demand, and support revenue objectives. This hands-on role executes comprehensive marketing strategies through exceptional project management, content creation, and multi-channel campaign implementation across our full-service marketing operation. The Director will play a critical role in annual strategic initiative to centralize all marketing communications within the marketing department, ensuring consistent brand management and optimized results across all programs and departments.Working under the direction of the Chief Marketing Officer, the Director transforms strategic vision into tactical execution across integrated marketing functions including strategic brand management, digital marketing ecosystems, traditional marketing communications, creative services coordination, sales enablement, donor experience management, internal marketing initiatives, and marketing operations analytics. This position requires strong writing, design, and analytical skills combined with deep nonprofit marketing expertise to manage our comprehensive marketing technology stack and deliver measurable results. The Director will supervise a Marketing Coordinator, manage the marketing budget, and lead the development and launch of our internal communications strategy and digital community platform. The ideal candidate excels at juggling competing priorities across multiple specialized functions while maintaining brand governance standards and building engaged communities that advance Brighton Center's mission.ESSENTIAL FUNCTIONSStrategic Brand Management & Campaign Execution 25%Execute brand governance initiatives ensuring consistency across all touchpoints while maintaining brand equity and supporting the centralization of all marketing communicationsPlan and manage integrated marketing campaigns in Asana that span digital ecosystems, traditional communications, and experiential marketing channelsCreate detailed project workflows for campaigns that incorporate strategic brand management, revenue enablement tools, and donor experience optimizationCoordinate with program directors during the transition to centralized marketing, establishing processes that maintain program identity within unified brand standardsManage omnichannel campaign calendars that integrate digital marketing, traditional communications, PR initiatives, and event marketing for maximum impactDevelop standard operating procedures that reflect our full-service marketing capabilities across all specialized functionsEnsure all campaigns leverage our complete marketing technology stack while maintaining visual identity systems and messaging frameworksManage relationships with external creative talent for high-end initiatives including annual reports, Best Night Ever, and Taste of Northside eventsContent Creation & Creative Services Coordination 25%Write compelling copy across all marketing functions including internal communication, donor communications, program marketing content, community engagement, category thought leadership, and internal marketing initiativesDesign graphics and visual content that support strategic brand management objectives while ensuring consistency with established visual identity systems and organization cultureCoordinate with external creative talent for specialized projects including photography, video production, podcast development, and multimedia content creationProduce marketing collateral that spans traditional communications (print materials, direct mail) and digital assets (web graphics, social media content, email templates)Develop internal communication tools including presentations, program sheets, offerings, case studies, and competitive intelligence resources that support organization cultureCreate content for customer experience management initiatives including employee retention, donor retention, loyalty program communications, and personalized outreachProofread all marketing materials across every function ensuring error-free content that maintains Brighton Center's premium brand standardsManage content libraries that serve as resources for integrated marketing strategies across all specialized functionsDigital Marketing Excellence & Marketing Operations 20%Execute sophisticated digital marketing campaigns leveraging our complete marketing technology stack including website optimization, SEO/SEM, email automation, social media ecosystems, and SMS marketing platformsBuild and nurture Brighton's digital communities that serve as extensions of our customer experience management strategy, fostering engagement and maximizing lifetime value, and lead generation to programs and servicesImplement marketing automation sequences that support sales enablement objectives and guide prospects through complex buyer journeysManage marketing operations functions including technology platform administration, campaign performance measurement, and process optimization initiativesExecute data-driven personalization strategies that enhance donor experience and support retention objectives across all digital touchpointsCoordinate event marketing initiatives including webinar production, virtual event platforms, and digital components of trade shows and conferencesOptimize marketing funnels through sophisticated analytics and testing protocols that inform strategic decisions and drive continuous improvementDevelop digital strategies that integrate with traditional marketing communications to create seamless omnichannel experiencesMarketing Analytics & Business Intelligence 15%Lead marketing operations analytics that measure performance across all specialized functions including brand health metrics, demand generation effectiveness, and revenue attribution modelingTrack and analyze every touchpoint across integrated campaigns spanning digital marketing, traditional communications, sales enablement, and customer experience initiativesHelp create and manage comprehensive dashboards that provide real-time visibility into marketing's role as a strategic growth engine, demonstrating ROI across all functional areasMonitor market research and competitive analysis that informs strategic brand positioning and program marketing decisionsMonitor customer journey analytics from initial awareness through retention, identifying optimization opportunities across all marketing functionsUse predictive analytics and data modeling to forecast campaign performance and inform budget allocation across specialized marketing areasTrack marketing's contribution to business objectives including revenue generation, donor acquisition costs, lifetime value metrics, and brand equity measurementsDevelop insights that drive strategic decisions across the marketing ecosystem while supporting the centralization initiative with data-driven recommendationsMulti-Channel Campaign Execution 10%Execute integrated campaigns that seamlessly connect digital ecosystems with traditional marketing channels, event marketing, and experiential activationsManage comprehensive direct mail campaigns that integrate with digital touchpoints for cohesive donor journeys and improved response ratesCoordinate public relations initiatives including media outreach, press materials, and earned media opportunities that amplify brand messagingImplement event marketing strategies for trade shows, conferences, sponsorship activations, and proprietary fundraising events including Best Night Ever and Taste of NorthsideExecute internal marketing campaigns that strengthen organizational culture, support recruitment initiatives, and enhance employee engagementManage program marketing launches and go-to-market strategies that position Brighton Center's services competitively while maintaining mission alignmentCoordinate premium item selection and fulfillment for donor recognition, event giveaways, and brand building initiativesEnsure seamless integration across all channels to deliver consistent brand experiences that drive measurable business resultsBudget Management & Vendor Relations 5%Manage the comprehensive marketing budget, monitoring utilization across all channels and campaigns to ensure strategic resource allocationDevelop budget forecasts and recommendations based on campaign performance data and ROI analysisObtain competitive quotes from vendors and make recommendations for cost-effective solutionsProcess invoices and maintain accurate financial records across multiple budget categories and cost centersIdentify opportunities for operational efficiencies and cost optimization without compromising quality or strategic objectivesNegotiate contracts with marketing technology vendors, creative talent, and service providers to maximize valueTrack ROI across all marketing investments with detailed attribution to business outcomes and revenue generationMaintain relationships with preferred vendors while continuously evaluating market for innovative solutions and partnersEnsure all vendor engagements align with Brighton Center's values and contribute to our strategic growth objectivesProvide regular budget feedback and analysis to the CMO and finance teamOther Functions:The above statements reflect the general details considered necessary to describe the principal functions of the job and shall not be construed as a detailed description of all the work requirements that may be inherent in the job. Job responsibilities include, but are not limited to, those listed above.QUALIFICATIONS & REQUIREMENTSEducation & ExperienceBachelor's degree in marketing, Communications, Nonprofit Management, or related field requiredMinimum of 10 years of hands-on marketing experience with demonstrated success in campaign executionStrong nonprofit marketing experience with understanding of donor psychology and fundraising communicationsProven experience managing multiple complex projects simultaneously in a fast-paced environmentPortfolio demonstrating excellent writing and design capabilitiesExperience with marketing automation and CRM systems requiredBudget management experience with proven ability to optimize resources and demonstrate ROIProven leadership in supervising and developing direct reports, with demonstrated ability to mentor and build team capabilitiesKnowledge of internal communications best practices and employee engagement strategiesExperience building or launching digital community platforms and engagement initiativesKnowledge, Skills & AbilitiesExpert-level proficiency in Canva and Adobe Creative Suite (InDesign, Photoshop, Illustrator) for graphic designExceptional writing skills with ability to adapt tone and style for diverse audiencesAdvanced knowledge of digital marketing tools including email platforms, social media management systems, and analytics toolsProficiency with project management platforms, specifically AsanaStrong understanding of marketing analytics and ability to translate data into actionable insightsExperience with HighLevel CRM or similar marketing automation platformsKnowledge of nonprofit fundraising principles and donor communication best practicesExpertise in building and managing digital communitiesAdvanced skills in Microsoft Office suite and Google WorkspaceUnderstanding of accessibility standards and inclusive design principlesKnowledge of HIPAA compliance as it relates to marketing communicationsAbility to manage multiple campaigns for different audiences simultaneouslyDetail-oriented with exceptional proofreading and quality control skillsSelf-motivated with ability to work independently while collaborating effectively with team membersPhysical & Mental RequirementsAbility to juggle multiple priorities and maintain organization under pressureStrong attention to detail with commitment to error-free workCreative problem-solving skills with ability to find solutions quicklyFlexibility to adapt to changing priorities and tight deadlinesAbility to work occasional evenings and weekends for events and campaign launchesValid driver's license and personal vehicle with appropriate insuranceAbility to lift and/or move up to 25 lbs.Ability to remain seated for extended periods during office workAbility to monitor a computer screen for extended periodsManual dexterity for extensive keyboard use and design workQualificationsQUALIFICATIONS & REQUIREMENTSEducation & ExperienceBachelor's degree in marketing, Communications, Nonprofit Management, or related field requiredMinimum of 10 years of hands-on marketing experience with demonstrated success in campaign executionStrong nonprofit marketing experience with understanding of donor psychology and fundraising communicationsProven experience managing multiple complex projects simultaneously in a fast-paced environmentPortfolio demonstrating excellent writing and design capabilitiesExperience with marketing automation and CRM systems requiredBudget management experience with proven ability to optimize resources and demonstrate ROIProven leadership in supervising and developing direct reports, with demonstrated ability to mentor and build team capabilitiesKnowledge of internal communications best practices and employee engagement strategiesExperience building or launching digital community platforms and engagement initiatives