Crescent Hotels and Resorts
Area Marketing Manager
Crescent Hotels and Resorts, Milwaukee, Wisconsin, United States, 53244
Description
We are seeking a bold, strategic, and hands-on Area Marketing Manager to lead the marketing efforts for two high-performing lifestyle hotels—The Iron Horse Hotel in Milwaukee and Le Méridien Chicago Oakbrook in suburban Chicago. This role is ideal for a self-starter who thrives in a creative, fast-paced environment and can balance strategic planning with in-the-weeds execution.
This position will directly oversee the marketing strategy and execution across both properties, including hotel branding, food & beverage marketing (Branded Bar, Ash, and The Yard in Milwaukee), meeting and event promotions, digital presence, social media, partnerships, and more. The Area Manager will work closely with sales, operations, and F&B leaders at both properties, meeting weekly to ensure full alignment and impact.
We committed to providing you with the following:
Highly competitive wages - Salary Range $80,000 - $90,000 annually.
An exceptional benefit plan for eligible associates & your family members
401K matching program for eligible associates
Flexible scheduling to allow you to focus on what is important to you
Discounts with our Crescent managed properties in North America for you & your family members
Core Responsibilities
Strategic Leadership
Lead and manage the end-to-end marketing strategy for both hotels and their outlets, ensuring each property’s unique identity is upheld while achieving commercial goals
Own all marketing planning, budgeting, reporting, and creative direction with measurable results
Team Oversight
Provide leadership and direction to on-property Marketing Coordinators at each hotel
Foster collaboration, creativity, and alignment across both hotel teams while ensuring brand standards are upheld
Hotel & F&B Marketing Execution
Develop and implement full-funnel marketing campaigns for rooms, restaurants, and events to drive direct revenue
Own the content calendar, social media strategy, and digital storytelling for properties, outlets, and activations.
Lead and oversee visual asset development, including photo and video shoots, brand collateral, and web creative
Paid & Organic Campaigns
Create and manage paid media strategies (search, social, display, sponsored placements) and optimize campaigns based on performance
Utilize organic channels like PR, email, social, and local outreach to build awareness and loyalty
Community Engagement & Partnerships
Build strong local ties by engaging with community influencers, corporate partners, media, and local organizations
Represent both properties at key networking events, hospitality mixers, and brand activations
Cross-Functional Collaboration
Conduct weekly meetings with hotel leaders in Sales, F&B, and Operations to ensure strategic marketing alignment and execution
Support revenue-driving initiatives across all segments and departments with thoughtful marketing input
What Makes This Role Unique
This is not your average hotel marketing role. As Area Marketing Manager, you’ll:
Lead the full marketing operation across two distinct lifestyle hotels
Oversee two property-level Marketing Coordinators while maintaining direct ownership of strategy and performance
Have autonomy to craft campaigns and build relationships that directly drive awareness and revenue
Collaborate at the executive level with property leadership and ownership groups
Qualifications:
3–5+ years of experience in hospitality, lifestyle brand, or F&B marketing (multi-property or area role experience a plus)
Proven success in building and executing integrated marketing strategies across digital, social, email, paid media, and partnerships
Experience managing people or supporting junior marketing team members
Highly organized, self-motivated, and comfortable juggling both high-level strategy and day-to-day execution
Familiar with tools such as Google Analytics, Meta Business Suite, Canva/Adobe Creative Suite, and CRM/email platforms
This is a high-impact, high-visibility opportunity to shape the marketing future of two of the Midwest’s most distinctive hospitality brands. If you’re ready to lead with creativity, drive results, and bring a fresh perspective to the table, we’d love to meet you.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
We are seeking a bold, strategic, and hands-on Area Marketing Manager to lead the marketing efforts for two high-performing lifestyle hotels—The Iron Horse Hotel in Milwaukee and Le Méridien Chicago Oakbrook in suburban Chicago. This role is ideal for a self-starter who thrives in a creative, fast-paced environment and can balance strategic planning with in-the-weeds execution.
This position will directly oversee the marketing strategy and execution across both properties, including hotel branding, food & beverage marketing (Branded Bar, Ash, and The Yard in Milwaukee), meeting and event promotions, digital presence, social media, partnerships, and more. The Area Manager will work closely with sales, operations, and F&B leaders at both properties, meeting weekly to ensure full alignment and impact.
We committed to providing you with the following:
Highly competitive wages - Salary Range $80,000 - $90,000 annually.
An exceptional benefit plan for eligible associates & your family members
401K matching program for eligible associates
Flexible scheduling to allow you to focus on what is important to you
Discounts with our Crescent managed properties in North America for you & your family members
Core Responsibilities
Strategic Leadership
Lead and manage the end-to-end marketing strategy for both hotels and their outlets, ensuring each property’s unique identity is upheld while achieving commercial goals
Own all marketing planning, budgeting, reporting, and creative direction with measurable results
Team Oversight
Provide leadership and direction to on-property Marketing Coordinators at each hotel
Foster collaboration, creativity, and alignment across both hotel teams while ensuring brand standards are upheld
Hotel & F&B Marketing Execution
Develop and implement full-funnel marketing campaigns for rooms, restaurants, and events to drive direct revenue
Own the content calendar, social media strategy, and digital storytelling for properties, outlets, and activations.
Lead and oversee visual asset development, including photo and video shoots, brand collateral, and web creative
Paid & Organic Campaigns
Create and manage paid media strategies (search, social, display, sponsored placements) and optimize campaigns based on performance
Utilize organic channels like PR, email, social, and local outreach to build awareness and loyalty
Community Engagement & Partnerships
Build strong local ties by engaging with community influencers, corporate partners, media, and local organizations
Represent both properties at key networking events, hospitality mixers, and brand activations
Cross-Functional Collaboration
Conduct weekly meetings with hotel leaders in Sales, F&B, and Operations to ensure strategic marketing alignment and execution
Support revenue-driving initiatives across all segments and departments with thoughtful marketing input
What Makes This Role Unique
This is not your average hotel marketing role. As Area Marketing Manager, you’ll:
Lead the full marketing operation across two distinct lifestyle hotels
Oversee two property-level Marketing Coordinators while maintaining direct ownership of strategy and performance
Have autonomy to craft campaigns and build relationships that directly drive awareness and revenue
Collaborate at the executive level with property leadership and ownership groups
Qualifications:
3–5+ years of experience in hospitality, lifestyle brand, or F&B marketing (multi-property or area role experience a plus)
Proven success in building and executing integrated marketing strategies across digital, social, email, paid media, and partnerships
Experience managing people or supporting junior marketing team members
Highly organized, self-motivated, and comfortable juggling both high-level strategy and day-to-day execution
Familiar with tools such as Google Analytics, Meta Business Suite, Canva/Adobe Creative Suite, and CRM/email platforms
This is a high-impact, high-visibility opportunity to shape the marketing future of two of the Midwest’s most distinctive hospitality brands. If you’re ready to lead with creativity, drive results, and bring a fresh perspective to the table, we’d love to meet you.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.