First Horizon Bank
Community Relations Manager
First Horizon Bank, Charlotte, North Carolina, United States, 28245
Description
Location:
On site in Charlotte, NC or Raleigh, NC.
Summary:
The role of the Community Relations team is to develop strategies and lead efforts that help create and maintain a positive reputation with the company's stakeholders and position the company as a regional banking leader within the industry and the markets it serves.
At First Horizon, Community Relations helps achieve corporate objectives at the market level by creating and executing plans that support and promote the brand, maintain and develop client relationships, and make a positive impact in our communities.
This role works closely with regional and market leadership to:
Develop and support a market strategy that drives client growth and revenue
Support banking teams in order to develop and sustain client relationships
Operationalize brand at the ground level
Position the company as a leader in the community
Integrate corporate communications and marketing strategies within regions
Promote attraction and retention of talent
Provide market level feedback to corporate communications and marketing partners
These objectives are achieved through:
Creating and executing market level differentiating events and client experiences to build relationships with clients and centers of influence
Working with marketing to execute on large and/or targeted events in the markets
Developing and executing a community investment strategy that aligns with corporate guidelines and addresses the pressing needs of each community. Including budget management, acting as primary relationship owner of nonprofit and civic organizations, and providing ROI
Serving as a Liaison to CRA to help define and achieve market level CRA goals and objectives
Managing local media relations and pursuing earned media opportunities
Handling local advertising needs with approval from marketing
Representing the company at meetings and events
Fostering associate engagement in the community and in the workplace
Providing the social media team local content that promotes community investments/partnerships, client events/experiences, strategic partnerships, volunteerism and talent
Qualifications:
A minimum of 5 years experience experience in community relations, public relations, or a related field.
Proven ability to develop and execute community investment strategies, plan and manage events, collaborate with senior leaders and CRA liaisons, and support both client engagement and associate involvement.
Exceptional written and verbal communication skills to interface effectively with internal and external audiences
Self-motivated and team oriented
Committed to high-quality work product
Discretion to manage highly confidential information
Ability to work efficiently with a high level of attention to detail
Excellent time-management, organizational and problem-solving skills
Must be able to work independently with limited supervision and be able to respond effectively to competing priorities
Advanced knowledge of MS Office
4-year degree in public relations/marketing/communications preferred
About Us
First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com (https://urldefense.com/v3/__https:/www.firsthorizon.com/__;!!Cz2fjcuE!hpq9hPnrucZCPIAVPojVESItIq-FPzhurNdCrQ3JE8Rkx3gMd70nIk6_kmPxl66_oJCEsXs0gNunPowMAMHCmBYPOtUxUGI$) .
Benefit Highlights
Medical with wellness incentives, dental, and vision
HSA with company match
Maternity and parental leave
Tuition reimbursement
Mentor program
401(k) with 6% match
More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Follow Us
Facebook (https://www.facebook.com/FirstHorizonBank)
X formerly Twitter
LinkedIn (http://www.linkedin.com/company/first-horizon-bank)
Instagram
YouTube (https://www.youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209_-Q)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
Location:
On site in Charlotte, NC or Raleigh, NC.
Summary:
The role of the Community Relations team is to develop strategies and lead efforts that help create and maintain a positive reputation with the company's stakeholders and position the company as a regional banking leader within the industry and the markets it serves.
At First Horizon, Community Relations helps achieve corporate objectives at the market level by creating and executing plans that support and promote the brand, maintain and develop client relationships, and make a positive impact in our communities.
This role works closely with regional and market leadership to:
Develop and support a market strategy that drives client growth and revenue
Support banking teams in order to develop and sustain client relationships
Operationalize brand at the ground level
Position the company as a leader in the community
Integrate corporate communications and marketing strategies within regions
Promote attraction and retention of talent
Provide market level feedback to corporate communications and marketing partners
These objectives are achieved through:
Creating and executing market level differentiating events and client experiences to build relationships with clients and centers of influence
Working with marketing to execute on large and/or targeted events in the markets
Developing and executing a community investment strategy that aligns with corporate guidelines and addresses the pressing needs of each community. Including budget management, acting as primary relationship owner of nonprofit and civic organizations, and providing ROI
Serving as a Liaison to CRA to help define and achieve market level CRA goals and objectives
Managing local media relations and pursuing earned media opportunities
Handling local advertising needs with approval from marketing
Representing the company at meetings and events
Fostering associate engagement in the community and in the workplace
Providing the social media team local content that promotes community investments/partnerships, client events/experiences, strategic partnerships, volunteerism and talent
Qualifications:
A minimum of 5 years experience experience in community relations, public relations, or a related field.
Proven ability to develop and execute community investment strategies, plan and manage events, collaborate with senior leaders and CRA liaisons, and support both client engagement and associate involvement.
Exceptional written and verbal communication skills to interface effectively with internal and external audiences
Self-motivated and team oriented
Committed to high-quality work product
Discretion to manage highly confidential information
Ability to work efficiently with a high level of attention to detail
Excellent time-management, organizational and problem-solving skills
Must be able to work independently with limited supervision and be able to respond effectively to competing priorities
Advanced knowledge of MS Office
4-year degree in public relations/marketing/communications preferred
About Us
First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com (https://urldefense.com/v3/__https:/www.firsthorizon.com/__;!!Cz2fjcuE!hpq9hPnrucZCPIAVPojVESItIq-FPzhurNdCrQ3JE8Rkx3gMd70nIk6_kmPxl66_oJCEsXs0gNunPowMAMHCmBYPOtUxUGI$) .
Benefit Highlights
Medical with wellness incentives, dental, and vision
HSA with company match
Maternity and parental leave
Tuition reimbursement
Mentor program
401(k) with 6% match
More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Follow Us
Facebook (https://www.facebook.com/FirstHorizonBank)
X formerly Twitter
LinkedIn (http://www.linkedin.com/company/first-horizon-bank)
YouTube (https://www.youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209_-Q)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.