Marsh McLennan
Oliver Wyman - Senior Marketing Director, Strategic Activation, Americas
Marsh McLennan, Boston, Massachusetts, us, 02298
Senior Leader Of Strategic Marketing Activation Americas
Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman's thought leadership is evident in our agenda-setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1,000 companies. As a senior leader of Strategic Marketing Activation Americas, you'll serve as the trusted deputy to the Head of Americas Marketing. In this senior role, you'll lead the design and delivery of integrated marketing programs that elevate Oliver Wyman's most important commercial prioritiesbringing our insights, expertise, and solutions to life in ways that resonate with the C-suite and unlock measurable business impact. You'll help shape how Oliver Wyman shows up in the marketconnecting the dots between brand, content, media, events, and client engagement. This is a role for a sophisticated marketer who thrives in a dynamic environment and is comfortable operating at both strategic and tactical levels. You'll lead agile programs that evolve with shifting client needs and market conditionstranslating bold ideas into well-orchestrated campaigns with real-world results by directly leading a high-performing team (e.g., campaign managers, ABM managers, content strategists, digital specialists, and marketing operations/analytics partners). This is also an outcome-driven role: success will be measured not only by creativity and collaboration, but by tangible outcomes such as brand visibility, priority-account engagement (ABM), qualified demand and pipeline contribution, media share of voice, executive visibility, and commercial growth. Key Responsibilities
Campaign Leadership Build and activate cross-functional campaigns tied to Oliver Wyman's most pressing client issues and growth priorities. Integrate owned content, earned and paid media, events, sponsorships, and digital experiences into coherent, high-impact programs with clear accountability across directly managed team members and cross-functional squads. Outcomes-Driven Execution Drive to results with clear KPIs. Campaign success may include: Increased awareness and brand equity among C-level decision makers Deeper engagement with priority clients and accounts (ABM) Growth in qualified demand and pipeline for strategic offerings with explicit pipeline attribution Stronger media presence on key topics and themes Elevated visibility of Oliver Wyman experts and leadership. AI-Enabled Marketing Use AI tools and automation to increase marketing velocity, scale personalization, and surface deeper insightshelping the team do more with precision and speed. Integrated Planning & Activation Ensure seamless collaboration across internal teamsuniting regional marketing efforts with national priorities and firmwide brand initiatives. Align field, industry, communications, and digital programs for greater impact. Executive Visibility Partner with communications and thought leadership teams to amplify Oliver Wyman's most influential voicesthrough earned media, flagship events, digital platforms, and custom content. Measurement, Optimization & Reporting Establish standardized dashboards and reporting frameworks to track campaign and channel performance; implement weekly/monthly/quarterly rhythms that translate insights into action. Build a structured experimentation plan (creative, audience, offer, channel) and maintain an optimization backlog grounded in statistical rigor and ROI impact. Produce concise executive readouts that connect marketing activity to commercial outcomes (awareness lift, ABM engagement depth, pipeline contribution, win influence, and media share of voice), with recommendations to reallocate budget to the highest-return initiatives. Account-Based Marketing (ABM) Design and scale ABM programs for priority accounts, aligning with account teams to deepen executive engagement and accelerate opportunity creation. Establish account tiering, personalization approaches, and executive visibility strategies for key accounts; integrate intent, fit, and engagement signals into targeting and offer design. Lead Generation Build a performance engine across paid/owned/earned channels with clear funnel definitions (e.g., MQL, SQL), lead routing and SLA alignment with sales, and a test-and-learn roadmap to increase conversion and velocity. Partner with marketing operations to implement scoring, intent signals, and journey analytics that improve targeting and offer relevancy. Team Leadership Build, lead, and develop a direct team of marketers with clear goals, coaching, and performance management; set role clarity, competencies, and growth paths. Establish an agile operating model (e.g., pods/squads) that integrates campaign strategy, ABM, content, media, events, and digital to deliver coherent, high-impact programs. Experience Required
15+ years of experience in integrated B2B marketing or communications roles, ideally within consulting, professional services, or a similarly matrixed, global firm Strong understanding of how to bring complex ideas to markettranslating strategy into storytelling and storytelling Proven success building and scaling multi-channel campaigns tied to business growth Fluency in both industry-specific and cross-industry go-to-market strategy Comfort with AI and emerging tools that power efficiency Strong collaboration and leadership skillswith a track record of influence across teams and senior stakeholders Demonstrated experience leading and developing direct reports and cross-functional squads Passion for brand, creativity, commercial outcomes, and the client voice.
Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman's thought leadership is evident in our agenda-setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1,000 companies. As a senior leader of Strategic Marketing Activation Americas, you'll serve as the trusted deputy to the Head of Americas Marketing. In this senior role, you'll lead the design and delivery of integrated marketing programs that elevate Oliver Wyman's most important commercial prioritiesbringing our insights, expertise, and solutions to life in ways that resonate with the C-suite and unlock measurable business impact. You'll help shape how Oliver Wyman shows up in the marketconnecting the dots between brand, content, media, events, and client engagement. This is a role for a sophisticated marketer who thrives in a dynamic environment and is comfortable operating at both strategic and tactical levels. You'll lead agile programs that evolve with shifting client needs and market conditionstranslating bold ideas into well-orchestrated campaigns with real-world results by directly leading a high-performing team (e.g., campaign managers, ABM managers, content strategists, digital specialists, and marketing operations/analytics partners). This is also an outcome-driven role: success will be measured not only by creativity and collaboration, but by tangible outcomes such as brand visibility, priority-account engagement (ABM), qualified demand and pipeline contribution, media share of voice, executive visibility, and commercial growth. Key Responsibilities
Campaign Leadership Build and activate cross-functional campaigns tied to Oliver Wyman's most pressing client issues and growth priorities. Integrate owned content, earned and paid media, events, sponsorships, and digital experiences into coherent, high-impact programs with clear accountability across directly managed team members and cross-functional squads. Outcomes-Driven Execution Drive to results with clear KPIs. Campaign success may include: Increased awareness and brand equity among C-level decision makers Deeper engagement with priority clients and accounts (ABM) Growth in qualified demand and pipeline for strategic offerings with explicit pipeline attribution Stronger media presence on key topics and themes Elevated visibility of Oliver Wyman experts and leadership. AI-Enabled Marketing Use AI tools and automation to increase marketing velocity, scale personalization, and surface deeper insightshelping the team do more with precision and speed. Integrated Planning & Activation Ensure seamless collaboration across internal teamsuniting regional marketing efforts with national priorities and firmwide brand initiatives. Align field, industry, communications, and digital programs for greater impact. Executive Visibility Partner with communications and thought leadership teams to amplify Oliver Wyman's most influential voicesthrough earned media, flagship events, digital platforms, and custom content. Measurement, Optimization & Reporting Establish standardized dashboards and reporting frameworks to track campaign and channel performance; implement weekly/monthly/quarterly rhythms that translate insights into action. Build a structured experimentation plan (creative, audience, offer, channel) and maintain an optimization backlog grounded in statistical rigor and ROI impact. Produce concise executive readouts that connect marketing activity to commercial outcomes (awareness lift, ABM engagement depth, pipeline contribution, win influence, and media share of voice), with recommendations to reallocate budget to the highest-return initiatives. Account-Based Marketing (ABM) Design and scale ABM programs for priority accounts, aligning with account teams to deepen executive engagement and accelerate opportunity creation. Establish account tiering, personalization approaches, and executive visibility strategies for key accounts; integrate intent, fit, and engagement signals into targeting and offer design. Lead Generation Build a performance engine across paid/owned/earned channels with clear funnel definitions (e.g., MQL, SQL), lead routing and SLA alignment with sales, and a test-and-learn roadmap to increase conversion and velocity. Partner with marketing operations to implement scoring, intent signals, and journey analytics that improve targeting and offer relevancy. Team Leadership Build, lead, and develop a direct team of marketers with clear goals, coaching, and performance management; set role clarity, competencies, and growth paths. Establish an agile operating model (e.g., pods/squads) that integrates campaign strategy, ABM, content, media, events, and digital to deliver coherent, high-impact programs. Experience Required
15+ years of experience in integrated B2B marketing or communications roles, ideally within consulting, professional services, or a similarly matrixed, global firm Strong understanding of how to bring complex ideas to markettranslating strategy into storytelling and storytelling Proven success building and scaling multi-channel campaigns tied to business growth Fluency in both industry-specific and cross-industry go-to-market strategy Comfort with AI and emerging tools that power efficiency Strong collaboration and leadership skillswith a track record of influence across teams and senior stakeholders Demonstrated experience leading and developing direct reports and cross-functional squads Passion for brand, creativity, commercial outcomes, and the client voice.