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HCAOA

Inside Sales & Marketing Manager

HCAOA, Merrillville, Indiana, us, 46411

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Responsive recruiter

Benefits:

Bonus based on performance Dental insurance Flexible schedule Health insurance Opportunity for advancement Paid time off Training & development Vision insurance The Inside Sales & Marketing Manager is responsible for managing and converting inbound inquiries, nurturing prospective clients through the intake process, and supporting local marketing efforts to drive business growth. This role focuses on building relationships with potential clients, referral sources, and community partners through effective follow-up, lead management, CRM utilization, and campaign coordination.

The ideal candidate is results-driven, people-focused, and highly organized - with experience in senior care, healthcare, or service-based sales environments.

Key Responsibilities

Inside Sales & Lead Management

• Respond promptly and professionally to new inquiries by phone, email, and web.

• Conduct discovery calls to understand care needs and educate prospects on services.

• Maintain a consistent lead nurturing schedule (calls, emails, texts) over 18+ months.

• Track and manage leads using CRM systems; update activity logs and conversion status.

• Collaborate with scheduling and care coordination teams to ensure seamless handoffs.

Marketing Coordination & Outreach

• Support development and execution of marketing plans and local campaigns.

• Create and manage email campaigns (e.g., Mailchimp) to engage prospects and referral sources.

• Assist in creating flyers, newsletters, leave-behinds, and branded promotional materials.

• Coordinate social media content and manage online presence in collaboration with leadership.

• Represent the agency at community events, health fairs, and networking functions.

Reporting & Optimization

• Monitor and report on lead sources, inquiry-to-intake conversion rates, and campaign ROI.

• Recommend and implement process improvements to enhance marketing and sales effectiveness.

• Maintain brand consistency across all communications and materials.

Required Qualifications

• 2+ years of experience in inside sales, marketing, or customer engagement roles

• Strong written and verbal communication skills

• High degree of professionalism, empathy, and ability to handle sensitive conversations

• Experience with CRM systems, email marketing platforms (e.g., Mailchimp, Zoho, etc.), and social media platforms

• Strong organizational and time management skills

Preferred Qualifications

• Experience in home care, senior care, healthcare, or service-based industries

• Knowledge of HIPAA regulations and caregiving industry best practices

• Graphic design or content creation tools experience (e.g., Canva)

Work Environment & Benefits

• Office-based role with potential for some field sales work with clients

• Occasional travel to referral partner sites or community events

• Competitive salary and performance-based bonuses

• Health and wellness benefits, PTO, and career development opportunities

Join our team and help families find the compassionate, high-quality care they deserve. At Right at Home, we believe in improving the quality of life for those we serve - starting with you.

Compensation: $26.00 - $30.00 per hour

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Right at Home's mission is simple...to improve the quality of life for those we serve. Our caregivers and care teams are passionate about serving our clients and are committed to providing the personal care and attention of a friend, whenever and wherever it is needed.

At Right at Home, YOU will help improve the quality of life for those we serve. If you are:

compassionate empathetic reliable determined and are focused on others...than you have found the "Right Home"

We look forward to working with you and will continuously strive to fulfill our promises!

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Right at Home Franchising Corporate.