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Touro University

Student Engagement and Marketing Assistant

Touro University, New York, New York, us, 10261

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Student Engagement and Marketing Assistant

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Student Engagement and Marketing Assistant

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Touro University Student Engagement and Marketing Assistant

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Student Engagement and Marketing Assistant

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Touro University Get AI-powered advice on this job and more exclusive features. Overview

As the Student Engagement and Marketing Assistant, you will play a pivotal role in driving the marketing and the student engagement efforts for the Graduate School of Technology (GST). Working closely with the Senior Director of Recruitment and Enrollment, you will serve as the primary point of contact for all marketing activities. You will provide a wide range of support, including social media management, event coordination, and administrative assistance, working towards enhancing the schools visibility and attracting prospective students. This dynamic role provides an opportunity to contribute to both the marketing and program offices of GST. Overview

As the Student Engagement and Marketing Assistant, you will play a pivotal role in driving the marketing and the student engagement efforts for the Graduate School of Technology (GST). Working closely with the Senior Director of Recruitment and Enrollment, you will serve as the primary point of contact for all marketing activities. You will provide a wide range of support, including social media management, event coordination, and administrative assistance, working towards enhancing the schools visibility and attracting prospective students. This dynamic role provides an opportunity to contribute to both the marketing and program offices of GST.

Responsibilities

Student Engagement Duties: Provide student engagement and marketing assistance using the Customer Relationship Management (CRM) system as a tool, including recruitment outreach to prospective students under the guidance of the Senior Director and the Program Directors. Serve as CRM project manager for social media and event campaigns and assist with running events, with occasional evening hours for events (no Friday evenings). Perform standard office duties: data entry, record keeping and filing, ordering and maintaining supplies, answering phones, copying, and other clerical duties as assigned. Correspond with different departments in coordinating professional development workshops and events for prospective students Marketing/ Social Media Duties: Under supervision of the Senior Director of Recruitment & Enrollment, and working within the guidelines of the Touro Communications office, serve as point-of-contact for all GST social media activity; Plan and implement a social media calendar. Assist in maintaining various social media accounts and to maintain and execute original content in line with the latest best practices. Work alongside outside resources and marketing experts to help organize GSTs social media calendar and to help generate social media posts Use the Customer Relationship Management (CRM) system as a tool to report social media metrics, marketing and data analysis Write and edit social media content Work alongside multimedia editor in creating graphics and videos for social media

Qualifications

Education/ Experience

Minimum of an Associates Degree required; At least 1 year of similar prior experience preferred

Knowledge/ Skills/ Abilities

Strong communication and interpersonal skills. Ability to take initiative and work independently. Ability to write content and formulate ideas into marketing strategies including developing social media campaigns and events planning. Ability to multitask

Travel

Travel to Touro NY Campus Extensive use of computers. Ability to lift 5 lbs Extensive time sitting and standing

Maximum Salary

USD $32,838.00/Yr.

Minimum Salary

USD $26,270.00/Yr.

Seniority level

Seniority level

Entry level Employment type

Employment type

Part-time Job function

Job function

Marketing and Sales Industries

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