Vice President of Growth & Consumer Experience

Vice President of Growth & Consumer Experience About the Company Innovative pet supplement brand Industry Industrial Automation Type Privately Held Founded 2017 Employees 1-10 About the Role The Company is seeking a VP of Growth and Consumer Experience to spearhead its revenue-driving efforts and lead the brand's expansion. The successful candidate will be responsible for developing and executing a data-driven omnichannel growth strategy, with a focus on full-funnel management from customer acquisition to retention. This role demands a hands-on, cross-functional leadership approach, overseeing performance marketing, eCommerce, lifecycle, brand, and sales teams. The VP will be at the forefront of driving omnichannel growth, strengthening unit economics, and creating high-impact marketing campaigns. Key responsibilities include setting and tracking growth targets, analyzing market trends, and fostering a culture of collaboration and innovation within the sales and marketing teams.

Applicants for the VP of Growth and Consumer Experience role at the company should have a Bachelor's degree in marketing, business administration, or a related field, with an MBA preferred. A proven track record of at least 15 years in marketing, sales, or business development, including a minimum of 7 years in a leadership position, is required. The ideal candidate will have deep experience in digital marketing, e-commerce, and omnichannel strategies, with a strong analytical mindset and data fluency. Excellent communication, interpersonal, and presentation skills are essential. While not mandatory, a passion for pets and a strong understanding of the pet industry, as well as experience with e-commerce platforms and subscription-based business models, are considered advantageous. The role is suited to individuals with a background in a fast-paced, high-growth environment, particularly within the consumer goods sector. Hiring Manager Title CEO Travel Percent Less than 10% Functions Marketing