Pws is hiring: Marketing Manager in Great Falls Crossing
Pws, Great Falls Crossing, VA, United States
Overview
Ready to lead high-impact marketing for the world’s leading aerospace organization?
AIAA, the world’s largest aerospace professional society, is seeking a Marketing Manager to plan and execute integrated campaigns that elevate our programs, events, and partnerships across aviation, space, and defense. In this key role, reporting to the Director of Marketing, you will collaborate across departments to shape and deliver data-informed marketing strategies that increase engagement, drive revenue, and strengthen the AIAA brand.
Responsibilities
- Lead Marketing Campaigns: Develop and implement strategic marketing plans that support a diverse portfolio, including forums like AIAA SciTech and AIAA DEFENSE, Aerospace America magazine, and corporate membership and sponsorship initiatives.
- Craft Effective Messaging: Write compelling, audience-specific promotional copy that aligns with brand standards and organizational goals.
- Leverage Data for Results: Use tools like HubSpot, Google Analytics, and internal reports to track performance, generate insights, and optimize outreach efforts.
- Coordinate with Teams: Collaborate with design, communications, IT, and sales teams to ensure timely delivery of marketing materials and consistent branding.
- Manage Production: Oversee creative development and asset fulfillment across digital and print channels, ensuring quality and accuracy at every step.
- Support Strategic Planning: Conduct market and competitor research to inform positioning and identify opportunities for growth.
Who You Are
- A marketing professional with 5+ years of experience marketing events, products, programs, and/or sales.
- A skilled writer and editor with a strong grasp of audience engagement, brand voice, and promotional best practices.
- A project manager with an eye for detail, capable of juggling multiple deadlines and collaborating across teams.
- A data-driven thinker who understands how to use analytics and testing to improve outcomes.
- Proficient in Microsoft Office, email marketing platforms (HubSpot preferred), and reporting tools.
Preferred Qualifications
- Bachelor’s degree in marketing, communications, or related field (or equivalent experience)
- Experience with Google Tag Manager, Google Analytics, and CMS platforms
- Familiarity with nonprofit, association, and/or B2B marketing experience preferred
- Strong organizational and time management skills
- Able to travel occasionally (minimal travel required)
Why Join AIAA?
AIAA offers a collaborative and dynamic work environment, along with a competitive benefits package, including:
- Comprehensive healthcare coverage (medical, dental, and vision).
- Generous paid time off, including vacation, sick leave, holidays, parental leave, and bereavement.
- 403(b) retirement plan with up to 4% company match.
- Short-term & long-term disability coverage.
- Education benefits and professional development opportunities.
- A hybrid work environment (two in-office days per week, three remote).
About AIAA
The American Institute of Aeronautics and Astronautics (AIAA) is the world’s largest aerospace technical society, uniting nearly 30,000 members and 100 corporate members across 91 countries. AIAA drives innovation and collaboration in aviation, space, and defense by fostering connections between industry, academia, and government. To learn more, visit www.aiaa.org
AIAA is proud to be an Equal Opportunity Employer. We welcome applicants of all backgrounds and ensure equal consideration regardless of race, color, religion, national origin, sex, age, sexual orientation, gender identity, disability, veteran status, or other protected characteristics. Pre-employment screening, including background checks and credential verification, may be required.
Interested?
Apply today and help us fuel innovation, grow engagement, and connect communities in aerospace and beyond.