Marketing Manager Job at Fields Motorcars in Bellevue

Overview

Fields Motorcars of Bellevue is seeking a positive team member to join our dynamic dealership to provide a luxury experience to both our internal and external customers. Our goal is to provide the best customer experience and create life-long relationships.

Being family owned and operated, our culture and standards that define our day-to-day beliefs encompass our Fields Five, Safety, Integrity, Courtesy, Presentation, Efficiency. We have a common purpose to ensure transparency and a collaborative environment where team members are encouraged to express their ideas with a strong belief in promoting from within the organization.

Responsibilities

• Digital Marketing: Develop and execute comprehensive digital marketing strategies across various platforms, including social media, email marketing, SEO, PPC, and content marketing.
• Digital Marketing: Manage and optimize online advertising campaigns to increase brand visibility and generate leads. Analyze digital marketing performance metrics to drive strategy adjustments and improve ROI.
• Digital Marketing: Collaborate with the design team to create engaging digital content, including graphics, videos, and blog posts.
• Digital Marketing: Submit and maintain Co-Op. Manage content compliance.

• Public Relations: Oversee reputation management efforts to ensure the brand is portrayed positively across all channels.
• Public Relations: Build and maintain relationships with media contacts, industry influencers, and community partners.
• Public Relations: Monitor media coverage and industry trends to identify opportunities for PR initiatives and crisis management.

• Event Planning: Plan, coordinate, and execute a variety of events, including customer appreciation events, product launches, and community outreach programs.
• Event Planning: Manage event logistics, including venue selection, catering, entertainment, promotional materials, and staffing.
• Event Planning: Work closely with vendors, partners, and internal teams to ensure seamless event execution.
• Event Planning: Develop event marketing strategies to drive attendance and engagement, utilizing digital and traditional marketing channels.
• Event Planning: Manage event budgets, timelines, and post-event evaluations to ensure successful outcomes.

Qualifications, Skills, Education

• Bachelor’s degree in marketing, public relations, communications, or a related field, with 3+ years of experience in digital marketing, PR, and event planning, preferably in the automotive or related industry.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Excellent written and verbal communication skills, with a talent for storytelling and content creation.
• Proven track record of successful event planning and execution.
• Ability to multitask, manage time effectively, and thrive in a fast-paced environment.
• Creative thinker with a passion for innovation and continuous improvement.

What We Offer

Medical, Dental, Vision, Short- and Long-Term Disability, Paid Basic Life Insurance, 401(k) Plan, Personal Time Off, Paid Training, Employee vehicle purchase plans, Health and wellness, Saturday Lunches, Sundays off, Discounts on products and services.